Report Summary

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    Best Practices

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[可思美贸易(上海)有限公司/ istyle International Trading (Hong Kong) Co.,Ltd ]

Page Load Speed

65.5 sec in total

First Response

5.7 sec

Resources Loaded

59.6 sec

Page Rendered

192 ms screenshot

About Website

Visit now to see the best up-to-date Istyle China content and also check out these interesting facts you probably never knew about

可思美贸易(上海)有限公司及istyle International Trading (Hong Kong) Co.,Ltd作为日本istyle股份有限公司在中华区设立的分公司,通过亚洲美容•美妆平台——@cosme的庞大数据库,在中国展开跨境电子商务、化妆品及日用品的批发销售、媒体、广告等事业。


Key Findings

We analyzed page load time and found that the first response time was 5.7 sec and then it took 59.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 12 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics performance score


Network Requests Diagram

5727 ms


1679 ms


1680 ms


347 ms


13075 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 66% of them (35 requests) were addressed to the original, 13% (7 requests) were made to and 11% (6 requests) were made to . The less responsive or slowest element that took the longest time to load (19.8 sec) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 59.4 kB (33%)

Content Size

181.3 kB

After Optimization

121.9 kB

In fact, the total size of main page is 181.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 116.2 kB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 8.2 kB

  • Original 11.3 kB
  • After minification 9.9 kB
  • After compression 3.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.4 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.2 kB or 73% of the original size.

Image Optimization


Potential reduce by 8.1 kB

  • Original 116.2 kB
  • After minification 108.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Istyle China images are well optimized though.

JavaScript Optimization


Potential reduce by 11.1 kB

  • Original 14.4 kB
  • After minification 10.4 kB
  • After compression 3.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.1 kB or 77% of the original size.

CSS Optimization


Potential reduce by 32.0 kB

  • Original 39.5 kB
  • After minification 35.7 kB
  • After compression 7.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 32.0 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (25%)

Requests Now


After Optimization


The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Istyle China. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Istyle China. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: