Analyze Iceland Bonus Card

Iceland are experts in frozen food, delivering great ideas for busy, value conscious mums. Nationwide home delivery service available with Bonus Card.

Page load speed analysis

  • 55/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    204 ms

  • Resources loaded

    4.4 sec

  • Page rendered

    167 ms

  • Total page load time

    4.8 sec

Click here to check amazing My Bonus Card Iceland content for United Kingdom. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 204 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 33.5 kB
    Images 97.9 kB
    Javascripts 327.5 kB
    CSS 192.9 kB

    In fact, the total size of main page is 651.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 327.5 kB which makes up the majority of the site volume.

    • Original 33.5 kB
    • After minification 32.7 kB
    • After compression 8.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.7 kB or 74% of the original size.

    • Original 97.9 kB
    • After optimization 81.1 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, My Bonus Card Iceland needs image optimization as it can save up to 16.7 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 327.5 kB
    • After minification 327.4 kB
    • After compression 94.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 232.7 kB or 71% of the original size.

    • Original 192.9 kB
    • After minification 142.6 kB
    • After compression 26.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 166.4 kB or 86% of the original size.

Network requests diagram

  • my-bonus-card
  • old.css
  • styles.css
  • jquery-ui-1.8.6.custom.css
  • jquery.sidr.dark.css
  • jquery.min.js
  • modernizr.js
  • iceland-combined.min.js
  • font-face.css
  • iceland-2015.png
  • bonus-card-red-32x26.png
  • map-pin-red-19x27.png
  • close.png
  • trolley-red-31x24.png
  • card-sm.png
  • bonus-card-submit.png
  • facebook-white.png
  • twitter-white.png
  • youtube-white.png
  • instagram-white.png
  • chat-grey-41x40.png
  • delivery-grey-57x32.png
  • bonus-card-grey-38x31.png
  • trolley-grey-39x30.png
  • 9453.jpg
  • 9454.jpg
  • delivery-van.png
  • gtm.js
  • bg.jpg
  • home-white-19x15.png
  • sidecol.png
  • breadcrumb.png
  • fieldset.png
  • small-button-arrow.png
  • bullet.gif
  • Tondo_W_Rg.woff
  • Tondo_W_Bd.woff
  • icehouse-medium-webfont.woff
  • icehouse-extrabold-webfont.woff
  • dc.js
  • conversion_async.js
  • fbds.js
  • activityi;src=4729011;type=pagev0;cat=icela0;ord=1;num=3141453572107;
  • __utm.gif
  • uz_feed.js
  • Qzc0NFQx.js
  • uz.js
  • print.css
  • voc.js
  • uz_til.js

Our browser made a total of 55 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original, 71% (39 requests) were made to and 7% (4 requests) were made to The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source

Additional info on


The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of My Bonus Card Iceland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser reached this domain in two steps. The first redirect led to, then it was forwarded to /bonus-card/my-bonus-card/enter-card-number/?RedirectTo=%2fbonus-card%2fmy-bonus..., and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address uses IP addresses which are currently shared with 7 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 20
A 20

20 Ipv6: 2600:1408:5400:e::170c:9305

Language and encoding

Good result


N/A  language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 93.8% of all visits is United Kingdom. It lies approximately 3150 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to United Kingdom or just closer to the user base.

Poor result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of My Bonus Card Iceland. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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