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kelloggs.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

kelloggs.com

Unleashing Potential

Page Load Speed

892 ms in total

First Response

91 ms

Resources Loaded

652 ms

Page Rendered

149 ms

kelloggs.com screenshot

About Website

Welcome to kelloggs.com homepage info - get ready to check Kelloggs best content for United States right away, or after learning these important things about kelloggs.com

Great days start with Kellogg's - From cereals to snacks and recipes for every occasion Kelloggs.com Official Website has everything you need including coupons.

Visit kelloggs.com

Key Findings

We analyzed Kelloggs.com page load time and found that the first response time was 91 ms and then it took 801 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

kelloggs.com performance score

0

Network Requests Diagram

www.kelloggs.com

91 ms

home.html

28 ms

clientlibs.css

20 ms

clientlibs.js

53 ms

header.js

44 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 75% of them (42 requests) were addressed to the original Kelloggs.com, 5% (3 requests) were made to Stats.g.doubleclick.net and 5% (3 requests) were made to Cdn.krxd.net. The less responsive or slowest element that took the longest time to load (234 ms) belongs to the original domain Kelloggs.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 686.1 kB (45%)

Content Size

1.5 MB

After Optimization

833.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kelloggs.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 712.9 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 50.3 kB

  • Original 71.5 kB
  • After minification 61.0 kB
  • After compression 21.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.3 kB or 70% of the original size.

Image Optimization

-2%

Potential reduce by 10.4 kB

  • Original 560.1 kB
  • After minification 549.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kelloggs images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 480.2 kB

  • Original 712.9 kB
  • After minification 702.0 kB
  • After compression 232.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 480.2 kB or 67% of the original size.

CSS Optimization

-83%

Potential reduce by 145.1 kB

  • Original 174.8 kB
  • After minification 171.7 kB
  • After compression 29.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kelloggs.com needs all CSS files to be minified and compressed as it can save up to 145.1 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (37%)

Requests Now

51

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kelloggs. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.kelloggs.com

www.kelloggs.com

91 ms

home.html

home.html

28 ms

clientlibs.css

clientlibs.css

20 ms

clientlibs.js

clientlibs.js

53 ms

header.js

header.js

44 ms

en_US_CSS.css

en_US_CSS.css

43 ms

i2a.js

i2a.js

43 ms

criticalCommunication.js

criticalCommunication.js

43 ms

criticalCommunication.css

criticalCommunication.css

43 ms

conversion.js

conversion.js

40 ms

linkComponent.js

linkComponent.js

41 ms

footer.js

footer.js

93 ms

gtm.js

gtm.js

62 ms

76 ms

home.html

home.html

69 ms

iicon.png

iicon.png

70 ms

bkg-top-curve.png

bkg-top-curve.png

68 ms

icon-dropdownArrow-white.png

icon-dropdownArrow-white.png

68 ms

logo-kelloggs.png

logo-kelloggs.png

69 ms

icon-dropdownArrow-gray.png

icon-dropdownArrow-gray.png

68 ms

flag-us.png

flag-us.png

69 ms

bkg-search.png

bkg-search.png

70 ms

bkg-search-bottom-box.png

bkg-search-bottom-box.png

69 ms

bkg-homepage-top.png

bkg-homepage-top.png

70 ms

bkg-main-hero.png

bkg-main-hero.png

119 ms

sprite_buttonCTA_fivecolor-22tall.png

sprite_buttonCTA_fivecolor-22tall.png

90 ms

hero-left-arrow-grey.png

hero-left-arrow-grey.png

134 ms

hero-right-arrow-grey.png

hero-right-arrow-grey.png

134 ms

bkg-graydot-vert.png

bkg-graydot-vert.png

78 ms

bkg-graydot-horiz.png

bkg-graydot-horiz.png

85 ms

32x32_Facebook.jpg

32x32_Facebook.jpg

116 ms

ccquerybuilder.json

ccquerybuilder.json

234 ms

Stir_It_Up_HomePage_Hero_opt.jpg

Stir_It_Up_HomePage_Hero_opt.jpg

140 ms

John_Bryant.jpg

John_Bryant.jpg

104 ms

Froot_Loops_Bloopers_HeroOPT.jpg

Froot_Loops_Bloopers_HeroOPT.jpg

120 ms

KRAVE_Homepage_Hero_opt.jpg

KRAVE_Homepage_Hero_opt.jpg

103 ms

bkg-dot-container-left.png

bkg-dot-container-left.png

143 ms

bkg-dot-container-right.png

bkg-dot-container-right.png

192 ms

hero_red-dot.png

hero_red-dot.png

191 ms

hero_grey-dot.png

hero_grey-dot.png

165 ms

btn-sitetray-closeopen.gif

btn-sitetray-closeopen.gif

157 ms

icon-trayarrows-prev.gif

icon-trayarrows-prev.gif

148 ms

icon-trayarrows-next.gif

icon-trayarrows-next.gif

152 ms

ksans-medium-webfont.woff

ksans-medium-webfont.woff

159 ms

ksans-bold-webfont.woff

ksans-bold-webfont.woff

209 ms

activityi;src=2862613;type=gener794;cat=kello615;ord=4646700057201.088

activityi;src=2862613;type=gener794;cat=kello615;ord=4646700057201.088

69 ms

dc.js

dc.js

33 ms

controltag

controltag

75 ms

kfr-widget.min.js

kfr-widget.min.js

80 ms

Promoter

Promoter

119 ms

__utm.gif

__utm.gif

29 ms

__utm.gif

__utm.gif

32 ms

43 ms

controltag.js.875fd5b280a77e06def8c74a5a268e2c

controltag.js.875fd5b280a77e06def8c74a5a268e2c

75 ms

optout_check

optout_check

11 ms

get

get

80 ms

SEO Factors

kelloggs.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kelloggs.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kelloggs.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kelloggs.com

Open Graph description is not detected on the main page of Kelloggs. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: