Tools & Wizards About Us
kidstart.co.uk screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 59

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 81

    SEO

    Google-friendlier than
    43% of websites

kidstart.co.uk

KidStart Shopping Ideas helps families turn everyday shopping into savings for children:

Page Load Speed

3.8 sec in total

First Response

57 ms

Resources Loaded

3.4 sec

Page Rendered

336 ms

kidstart.co.uk screenshot

About Website

Visit kidstart.co.uk now to see the best up-to-date Kid Start content for Tunisia and also check out these interesting facts you probably never knew about kidstart.co.uk

Earn moneyback on your online purchases for your children from top retailers including John Lewis, Sainsbury's, eBay, H&M, Expedia and more!

Visit kidstart.co.uk

Key Findings

We analyzed Kidstart.co.uk page load time and found that the first response time was 57 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

kidstart.co.uk performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value10.9 s

0/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value430 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.8 s

28/100

10%

Network Requests Diagram

kidstart.co.uk

57 ms

kidstart.co.uk

376 ms

www.kidstart.co.uk

709 ms

font-awesome.min.css

21 ms

style.css

47 ms

Our browser made a total of 126 requests to load all elements on the main page. We found that 90% of them (114 requests) were addressed to the original Kidstart.co.uk, 2% (3 requests) were made to Connect.facebook.net and 2% (3 requests) were made to . The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Kidstart.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 125.2 kB (4%)

Content Size

3.0 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kidstart.co.uk main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 58.6 kB

  • Original 72.5 kB
  • After minification 72.5 kB
  • After compression 13.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.6 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 66.2 kB

  • Original 2.8 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kid Start images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 291 B

  • Original 132.4 kB
  • After minification 132.4 kB
  • After compression 132.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 137 B

  • Original 9.4 kB
  • After minification 9.4 kB
  • After compression 9.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kidstart.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 13 (11%)

Requests Now

117

After Optimization

104

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 117 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kid Start. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

kidstart.co.uk

kidstart.co.uk

57 ms

kidstart.co.uk

kidstart.co.uk

376 ms

www.kidstart.co.uk

www.kidstart.co.uk

709 ms

font-awesome.min.css

font-awesome.min.css

21 ms

style.css

style.css

47 ms

head.core.min.js

head.core.min.js

39 ms

trackevent.js

trackevent.js

29 ms

jquery.min.js

jquery.min.js

28 ms

plugins.js

plugins.js

37 ms

main.min.js

main.min.js

35 ms

header.min.js

header.min.js

39 ms

jquery.jsonSuggest-New.min.js

jquery.jsonSuggest-New.min.js

139 ms

testData.js

testData.js

140 ms

fbevents.js

fbevents.js

97 ms

jl_browse_16424.jpg

jl_browse_16424.jpg

112 ms

boden.jpg

boden.jpg

111 ms

handm.jpg

handm.jpg

706 ms

asos.gif

asos.gif

491 ms

tkmaxx.png

tkmaxx.png

110 ms

clarks.jpg

clarks.jpg

107 ms

johnlewis.jpg

johnlewis.jpg

543 ms

dunelm_browse_feb.png

dunelm_browse_feb.png

227 ms

curryspcworld.jpg

curryspcworld.jpg

127 ms

AppleStore.jpg

AppleStore.jpg

126 ms

thewhitecompany.gif

thewhitecompany.gif

136 ms

AppliancesOnline.jpg

AppliancesOnline.jpg

138 ms

Screwfix.gif

Screwfix.gif

172 ms

dunelm.png

dunelm.png

173 ms

cazoo.jpg

cazoo.jpg

174 ms

aabreakdowncover.jpg

aabreakdowncover.jpg

174 ms

Halfords.gif

Halfords.gif

186 ms

motorway.png

motorway.png

187 ms

SportsDirect.gif

SportsDirect.gif

192 ms

MountainWarehouse.jpg

MountainWarehouse.jpg

195 ms

JDSports.gif

JDSports.gif

204 ms

decathlon.jpg

decathlon.jpg

749 ms

waitrose_browse.png

waitrose_browse.png

220 ms

sainsburysgroceries.svg

sainsburysgroceries.svg

240 ms

Waitrose.jpg

Waitrose.jpg

239 ms

justeat.svg

justeat.svg

254 ms

Ocado.png

Ocado.png

256 ms

mindfulchef.png

mindfulchef.png

268 ms

iceland.jpg

iceland.jpg

728 ms

mp_browse.png

mp_browse.png

284 ms

shopdisney.jpg

shopdisney.jpg

301 ms

mamasandpapas.gif

mamasandpapas.gif

313 ms

gltc.gif

gltc.gif

337 ms

boots.png

boots.png

323 ms

jquery.fancybox.css

jquery.fancybox.css

327 ms

js

js

119 ms

uP7oAAVOFxrkAAA==

uP7oAAVOFxrkAAA==

4 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

338 ms

HollandBarrett.jpg

HollandBarrett.jpg

382 ms

lookfantastic.png

lookfantastic.png

382 ms

Feelunique.png

Feelunique.png

663 ms

LOccitane.gif

LOccitane.gif

382 ms

ebay.gif

ebay.gif

415 ms

s4GZgiapMbh+SNEVZxi0wxjRjpfkC66JPhBze9q4kfMoDRkzD94MkyWpNJW1+bfJnaxth6SWQB+yGRA7JXiTyQW0sUgPxQoggUJn9wKslDDtrSTBOJPliALuhsFcvfEy7vMNVUMChfFKtg5azogdWTYg30jop1sHZQbID1ecqYPPEB6FhgYgAAAVOFxNYAAA==

s4GZgiapMbh+SNEVZxi0wxjRjpfkC66JPhBze9q4kfMoDRkzD94MkyWpNJW1+bfJnaxth6SWQB+yGRA7JXiTyQW0sUgPxQoggUJn9wKslDDtrSTBOJPliALuhsFcvfEy7vMNVUMChfFKtg5azogdWTYg30jop1sHZQbID1ecqYPPEB6FhgYgAAAVOFxNYAAA==

2 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

987 ms

sdk.js

sdk.js

5 ms

sdk.js

sdk.js

5 ms

marksandspencer.jpg

marksandspencer.jpg

407 ms

harrods.jpg

harrods.jpg

406 ms

houseoffraser.gif

houseoffraser.gif

372 ms

udemy.png

udemy.png

525 ms

Wowcher.png

Wowcher.png

525 ms

TheWorks.png

TheWorks.png

518 ms

coursera.png

coursera.png

748 ms

Game.gif

Game.gif

516 ms

WHSmith.gif

WHSmith.gif

513 ms

gifting_browse_14422.png

gifting_browse_14422.png

511 ms

Groupon.png

Groupon.png

503 ms

Notonthehighstreet.png

Notonthehighstreet.png

489 ms

HotelChocolat.png

HotelChocolat.png

792 ms

Etsy.jpg

Etsy.jpg

916 ms

octopus-energy.png

octopus-energy.png

528 ms

Sky.png

Sky.png

954 ms

CarphoneWarehouse.jpg

CarphoneWarehouse.jpg

522 ms

btbroadband.png

btbroadband.png

529 ms

Vodafone.gif

Vodafone.gif

528 ms

O2Mobile.gif

O2Mobile.gif

527 ms

TUI.jpg

TUI.jpg

530 ms

Expedia.png

Expedia.png

527 ms

Hotels.jpg

Hotels.jpg

525 ms

kidstart-logo.png

kidstart-logo.png

514 ms

ga.js

ga.js

116 ms

virginatlantic.png

virginatlantic.png

429 ms

lastminute.png

lastminute.png

444 ms

viator.jpg

viator.jpg

456 ms

finance_browse_14422.png

finance_browse_14422.png

887 ms

1xTI9k2zgxQXzS6ysyuYgpBfe1xebAAAAVOFxjsAAA==

1xTI9k2zgxQXzS6ysyuYgpBfe1xebAAAAVOFxjsAAA==

44 ms

logo.png

logo.png

460 ms

avivalifeinsurance.jpg

avivalifeinsurance.jpg

440 ms

moneysupermarket-car-insurance.png

moneysupermarket-car-insurance.png

452 ms

kidsave.png

kidsave.png

468 ms

ao.com.jpg

ao.com.jpg

483 ms

viking.jpg

viking.jpg

335 ms

Euroffice.gif

Euroffice.gif

346 ms

MicrosoftStore.gif

MicrosoftStore.gif

347 ms

logo-grid--ebay.png

logo-grid--ebay.png

359 ms

logo-grid--john-lewis-and-partners.png

logo-grid--john-lewis-and-partners.png

357 ms

logo-grid--handm.png

logo-grid--handm.png

379 ms

logo-grid--boden.png

logo-grid--boden.png

371 ms

logo-grid--boots.png

logo-grid--boots.png

380 ms

logo-grid--sainsburys.png

logo-grid--sainsburys.png

391 ms

__utm.gif

__utm.gif

18 ms

logo-grid--octopus-energy.png

logo-grid--octopus-energy.png

374 ms

logo-grid--argos.png

logo-grid--argos.png

381 ms

collect

collect

14 ms

logo-grid--royal-london.png

logo-grid--royal-london.png

376 ms

ga-audiences

ga-audiences

28 ms

mamas-papas.png

mamas-papas.png

359 ms

logo-grid--tui.png

logo-grid--tui.png

707 ms

logo-grid--m-and-s.png

logo-grid--m-and-s.png

356 ms

search-grey.svg

search-grey.svg

344 ms

shopping-cart-grey.svg

shopping-cart-grey.svg

334 ms

piggy-bank-grey.svg

piggy-bank-grey.svg

323 ms

graph--grey.svg

graph--grey.svg

318 ms

family-tree.svg

family-tree.svg

301 ms

plane.svg

plane.svg

632 ms

shopping-cart.svg

shopping-cart.svg

285 ms

power-plug.svg

power-plug.svg

267 ms

teddy-bear.svg

teddy-bear.svg

264 ms

home_hero3.jpg

home_hero3.jpg

264 ms

quote.jpg

quote.jpg

1319 ms

ui-bg_inset-hard_100_fcfdfd_1x100.png

ui-bg_inset-hard_100_fcfdfd_1x100.png

793 ms

Accessibility Review

kidstart.co.uk accessibility score

59

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kidstart.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

kidstart.co.uk SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kidstart.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kidstart.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kidstart.co.uk

Open Graph description is not detected on the main page of Kid Start. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: