Report Summary

  • 74

    Performance

    Renders faster than
    83% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

kidstore.ru

empty page

Page Load Speed

18.6 sec in total

First Response

1.8 sec

Resources Loaded

16.2 sec

Page Rendered

576 ms

kidstore.ru screenshot

About Website

Visit kidstore.ru now to see the best up-to-date Kidstore content for Russia and also check out these interesting facts you probably never knew about kidstore.ru

Интернет-магазин Kidstore.ru предлагает детские игрушки и другие детские товары по выгодным ценам.

Visit kidstore.ru

Key Findings

We analyzed Kidstore.ru page load time and found that the first response time was 1.8 sec and then it took 16.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

kidstore.ru performance score

74

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.2 s

99/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value3.6 s

86/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.8 s

100/100

10%

Network Requests Diagram

kidstore.ru

1833 ms

2216 ms

3479 ms

sjs.js

1782 ms

retailrocket.widget.js

500 ms

Our browser made a total of 209 requests to load all elements on the main page. We found that 55% of them (115 requests) were addressed to the original Kidstore.ru, 7% (14 requests) were made to Eu-sonar.sociomantic.com and 2% (5 requests) were made to Cdn.findologic.com. The less responsive or slowest element that took the longest time to load (9.9 sec) relates to the external source Cdn.findologic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 822.1 kB (30%)

Content Size

2.7 MB

After Optimization

1.9 MB

In fact, the total size of Kidstore.ru main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 231.3 kB

  • Original 278.0 kB
  • After minification 254.4 kB
  • After compression 46.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 231.3 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 53.3 kB

  • Original 1.7 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kidstore images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 508.5 kB

  • Original 722.2 kB
  • After minification 703.3 kB
  • After compression 213.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 508.5 kB or 70% of the original size.

CSS Optimization

-81%

Potential reduce by 29.0 kB

  • Original 35.7 kB
  • After minification 33.3 kB
  • After compression 6.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kidstore.ru needs all CSS files to be minified and compressed as it can save up to 29.0 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 76 (39%)

Requests Now

194

After Optimization

118

The browser has sent 194 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kidstore. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kidstore.ru accessibility score

92

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

kidstore.ru best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

kidstore.ru SEO score

69

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kidstore.ru can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Kidstore.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Kidstore. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: