Report Summary

  • 17

    Performance

    Renders faster than
    33% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

kiehls.co.th

Kiehl's Since 1851 – ผลิตภัณฑ์ถนอมผิวสูตรธรรมชาติ, เครื่องสำอางเพื่อความงามของผิวหน้า, ผิวกาย และเส้นผม

Page Load Speed

12.9 sec in total

First Response

2.1 sec

Resources Loaded

10.2 sec

Page Rendered

640 ms

kiehls.co.th screenshot

About Website

Visit kiehls.co.th now to see the best up-to-date Kiehl S content for Thailand and also check out these interesting facts you probably never knew about kiehls.co.th

Kiehl's Since 1851 ผลิตภัณฑ์เครื่องสำอาง และความงามที่แพทย์ผิวหนังแนะนำในการแก้ไขปัญหาความงามทางสภาพผิว, ถนอมสุขภาพเส้นผม และผิวกาย ขอแนะนำผลิตภัณฑ์สำหรับผิวหน้าอันประกอบไปด้วยมอยส์เจอไรเซอร์, โลชั่น,...

Visit kiehls.co.th

Key Findings

We analyzed Kiehls.co.th page load time and found that the first response time was 2.1 sec and then it took 10.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

kiehls.co.th performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.4 s

0/100

10%

LCP (Largest Contentful Paint)

Value18.7 s

0/100

25%

SI (Speed Index)

Value19.5 s

0/100

10%

TBT (Total Blocking Time)

Value2,210 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.3 s

3/100

10%

Network Requests Diagram

www.kiehls.co.th

2105 ms

styles.1455175342.css

658 ms

colorbox.1417409224.css

450 ms

foundation.1452155637.css

672 ms

foundation-icons.1407412153.css

457 ms

Our browser made a total of 224 requests to load all elements on the main page. We found that 60% of them (135 requests) were addressed to the original Kiehls.co.th, 7% (15 requests) were made to Static.xx.fbcdn.net and 4% (8 requests) were made to Ap-sonar.sociomantic.com. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Kiehls.co.th.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (28%)

Content Size

4.3 MB

After Optimization

3.1 MB

In fact, the total size of Kiehls.co.th main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 140.0 kB

  • Original 168.3 kB
  • After minification 143.6 kB
  • After compression 28.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.6 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 140.0 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 43.8 kB

  • Original 2.8 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiehl S images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 701.7 kB

  • Original 949.0 kB
  • After minification 721.6 kB
  • After compression 247.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 701.7 kB or 74% of the original size.

CSS Optimization

-84%

Potential reduce by 317.5 kB

  • Original 376.9 kB
  • After minification 282.4 kB
  • After compression 59.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kiehls.co.th needs all CSS files to be minified and compressed as it can save up to 317.5 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 135 (64%)

Requests Now

212

After Optimization

77

The browser has sent 212 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiehl S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 73 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kiehls.co.th accessibility score

66

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kiehls.co.th best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

kiehls.co.th SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    TH

  • Language Claimed

    TH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiehls.co.th can be misinterpreted by Google and other search engines. Our service has detected that Thai is used on the page, and it matches the claimed language. Our system also found out that Kiehls.co.th main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Kiehl S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: