Tools & Wizards About Us
kiehls.com.br screenshot

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

kiehls.com.br

Finest Apothecary Skincare – Kiehl’s

Page Load Speed

4.8 sec in total

First Response

674 ms

Resources Loaded

4 sec

Page Rendered

170 ms

kiehls.com.br screenshot

About Website

Click here to check amazing Kiehl S content for Brazil. Otherwise, check out these important facts you probably never knew about kiehls.com.br

Discover Kiehl’s skincare, body care and hair care powered by nature and science. Experience our gentle, yet potent solutions for healthy-looking skin.

Visit kiehls.com.br

Key Findings

We analyzed Kiehls.com.br page load time and found that the first response time was 674 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

kiehls.com.br performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value14.2 s

1/100

10%

TBT (Total Blocking Time)

Value11,010 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.226

55/100

15%

TTI (Time to Interactive)

Value30.8 s

0/100

10%

Network Requests Diagram

index.aspx

674 ms

facadecss_1.min.axd

454 ms

facadejs_1.min.axd

734 ms

indexcss_1.min.axd

370 ms

carouseljs_1.min.axd

503 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 86% of them (88 requests) were addressed to the original Kiehls.com.br, 2% (2 requests) were made to I.btg360.com.br and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (896 ms) belongs to the original domain Kiehls.com.br.

Page Optimization Overview & Recommendations

Page size can be reduced by 508.4 kB (52%)

Content Size

971.3 kB

After Optimization

462.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Kiehls.com.br main page is 971.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 844.7 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 54.7 kB

  • Original 66.3 kB
  • After minification 56.4 kB
  • After compression 11.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.7 kB or 83% of the original size.

Image Optimization

-52%

Potential reduce by 437.2 kB

  • Original 844.7 kB
  • After minification 407.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kiehl S needs image optimization as it can save up to 437.2 kB or 52% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-27%

Potential reduce by 16.5 kB

  • Original 60.4 kB
  • After minification 59.2 kB
  • After compression 43.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 16.5 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (45%)

Requests Now

99

After Optimization

54

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiehl S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

index.aspx

index.aspx

674 ms

facadecss_1.min.axd

facadecss_1.min.axd

454 ms

facadejs_1.min.axd

facadejs_1.min.axd

734 ms

indexcss_1.min.axd

indexcss_1.min.axd

370 ms

carouseljs_1.min.axd

carouseljs_1.min.axd

503 ms

bs.js

bs.js

403 ms

conversion.js

conversion.js

16 ms

getSelo.js

getSelo.js

254 ms

COMMON_INPUT_TEXT_CENTER_BORDER.gif

COMMON_INPUT_TEXT_CENTER_BORDER.gif

145 ms

HEADER_SIGN_IN_POPIN_CLOSE.gif

HEADER_SIGN_IN_POPIN_CLOSE.gif

135 ms

HEADER_SIGN_IN_POPIN_LOGIN.gif

HEADER_SIGN_IN_POPIN_LOGIN.gif

136 ms

HEADER_SIGN_IN_OFF.gif

HEADER_SIGN_IN_OFF.gif

138 ms

HEADER_REGISTER_OFF.gif

HEADER_REGISTER_OFF.gif

136 ms

HEADER_FULL_LOGO.gif

HEADER_FULL_LOGO.gif

176 ms

HEADER_MY_BASKET.gif

HEADER_MY_BASKET.gif

179 ms

HEADER_VIEW_OFF.gif

HEADER_VIEW_OFF.gif

185 ms

HEADER_BAG_OPEN_BASKET_LAYER.gif

HEADER_BAG_OPEN_BASKET_LAYER.gif

185 ms

bouton_close.gif

bouton_close.gif

180 ms

headerb_btn_ViewBskt_OFF.gif

headerb_btn_ViewBskt_OFF.gif

202 ms

headerb_bottom.png

headerb_bottom.png

257 ms

HEADER_BAG_CLOSE_BASKET_LAYER.gif

HEADER_BAG_CLOSE_BASKET_LAYER.gif

268 ms

HEADER_MN_SRCH_ICN_GLASS_OFF.GIF

HEADER_MN_SRCH_ICN_GLASS_OFF.GIF

270 ms

TN_BTN_Facebook.gif

TN_BTN_Facebook.gif

273 ms

TN_BTN_Instagran.gif

TN_BTN_Instagran.gif

271 ms

TN_BTN_YouTube.gif

TN_BTN_YouTube.gif

297 ms

TN_BTN_AbtKhls.gif

TN_BTN_AbtKhls.gif

339 ms

TN_BTN_OrFvrts.gif

TN_BTN_OrFvrts.gif

356 ms

TN_BTN_Videos.gif

TN_BTN_Videos.gif

357 ms

TN_BTN_StrLctr.gif

TN_BTN_StrLctr.gif

359 ms

OFERTA02.jpg

OFERTA02.jpg

711 ms

OFERTA03-1.jpg

OFERTA03-1.jpg

392 ms

OFERTA04.jpg

OFERTA04.jpg

499 ms

TN_BTN_Promo.gif

TN_BTN_Promo.gif

444 ms

menu-damage.jpg

menu-damage.jpg

446 ms

menu-midnight.jpg

menu-midnight.jpg

446 ms

menu-wrinkle.jpg

menu-wrinkle.jpg

487 ms

menu-magicelixir.jpg

menu-magicelixir.jpg

532 ms

menu-oil.jpg

menu-oil.jpg

534 ms

menu-vanilla.jpg

menu-vanilla.jpg

536 ms

menu-cremedecorps.jpg

menu-cremedecorps.jpg

583 ms

menu-scrub.jpg

menu-scrub.jpg

581 ms

menu-facial.jpg

menu-facial.jpg

620 ms

menu-viagem.jpg

menu-viagem.jpg

622 ms

menu-linhaeliminator.jpg

menu-linhaeliminator.jpg

623 ms

ga.js

ga.js

25 ms

btg360-2.0.1.min.js

btg360-2.0.1.min.js

279 ms

97 ms

__utm.gif

__utm.gif

63 ms

beacon

beacon

63 ms

fbds.js

fbds.js

84 ms

SuperCream_01.jpg

SuperCream_01.jpg

695 ms

SMCC-Eyes-II.jpg

SMCC-Eyes-II.jpg

834 ms

MagicElixir.jpg

MagicElixir.jpg

840 ms

collect

collect

63 ms

37 ms

homepage_doubleseparator.gif

homepage_doubleseparator.gif

575 ms

802_s.jpg

802_s.jpg

575 ms

97 ms

homepage_arrow.gif

homepage_arrow.gif

627 ms

595_s.jpg

595_s.jpg

631 ms

473402_s.jpg

473402_s.jpg

628 ms

DESTAQUE_Frete.jpg

DESTAQUE_Frete.jpg

709 ms

RODAPE_Amostras_Exclusivas.jpg

RODAPE_Amostras_Exclusivas.jpg

715 ms

RODAPE_Precisa_de_AjudaII.jpg

RODAPE_Precisa_de_AjudaII.jpg

695 ms

RODAPE_Frete_Gratis.jpg

RODAPE_Frete_Gratis.jpg

896 ms

FOOTER_JOIN_NOW_OFF.gif

FOOTER_JOIN_NOW_OFF.gif

715 ms

HEADER_LOGO_BLACK.gif

HEADER_LOGO_BLACK.gif

716 ms

POPIN_LOADING.gif

POPIN_LOADING.gif

715 ms

TLN_SMPL_BTN_Close.png

TLN_SMPL_BTN_Close.png

793 ms

BTN_Rgstr_OFF.png

BTN_Rgstr_OFF.png

767 ms

BTN_SgnIn_OFF.png

BTN_SgnIn_OFF.png

733 ms

HEADER_SIGN_IN_POPIN_ON.gif

HEADER_SIGN_IN_POPIN_ON.gif

718 ms

HEADER_SIGN_IN_BORDERCENTER_REPEAT.gif

HEADER_SIGN_IN_BORDERCENTER_REPEAT.gif

718 ms

HEADER_SIGN_IN_BG.gif

HEADER_SIGN_IN_BG.gif

793 ms

HEADER_SIGN_IN_BORDERBOTTOM.gif

HEADER_SIGN_IN_BORDERBOTTOM.gif

770 ms

HEADER_BAG_POPIN_OFF.gif

HEADER_BAG_POPIN_OFF.gif

717 ms

HEADER_BAG_INPUT_TEXT_ROUND_BORDER_LEFT.gif

HEADER_BAG_INPUT_TEXT_ROUND_BORDER_LEFT.gif

716 ms

HEADER_BAG_INPUT_TEXT_ROUND_BORDER_RIGHT.gif

HEADER_BAG_INPUT_TEXT_ROUND_BORDER_RIGHT.gif

717 ms

HEADER_CATALOG_NAV_BAR_ROUND_BORDER_LEFT.gif

HEADER_CATALOG_NAV_BAR_ROUND_BORDER_LEFT.gif

746 ms

test2.png

test2.png

742 ms

HEADER_CATALOG_NAV_BAR_ROUND_BORDER_RIGHT.gif

HEADER_CATALOG_NAV_BAR_ROUND_BORDER_RIGHT.gif

718 ms

HEADER_CATALOG_NAV_BAR_LIST.png

HEADER_CATALOG_NAV_BAR_LIST.png

724 ms

HEADER_CATALOG_NAV_TOPLEFT.GIF

HEADER_CATALOG_NAV_TOPLEFT.GIF

715 ms

HEADER_CATALOG_NAV_TOPRIGHT.GIF

HEADER_CATALOG_NAV_TOPRIGHT.GIF

671 ms

HEADER_CATALOG_NAV_BOTTOMLEFT.GIF

HEADER_CATALOG_NAV_BOTTOMLEFT.GIF

731 ms

HEADER_CATALOG_NAV_BOTTOMRIGHT.GIF

HEADER_CATALOG_NAV_BOTTOMRIGHT.GIF

709 ms

FOOTER_MENU_CONTENT_BOTTOM.gif

FOOTER_MENU_CONTENT_BOTTOM.gif

717 ms

FOOTER_BODY_CONTENT_BOTTOM.gif

FOOTER_BODY_CONTENT_BOTTOM.gif

717 ms

FOOTER_BACKGROUND.gif

FOOTER_BACKGROUND.gif

637 ms

POPIN_LITEBOX_TOP_LEFT_CORNER.gif

POPIN_LITEBOX_TOP_LEFT_CORNER.gif

642 ms

POPIN_LITEBOX_TOP_RIGHT_CORNER.gif

POPIN_LITEBOX_TOP_RIGHT_CORNER.gif

684 ms

POPIN_LITEBOX_CENTER_LEFT_BORDER.gif

POPIN_LITEBOX_CENTER_LEFT_BORDER.gif

620 ms

POPIN_LITEBOX_CENTER_RIGHT_BORDER.gif

POPIN_LITEBOX_CENTER_RIGHT_BORDER.gif

625 ms

POPIN_LITEBOX_BOTTOM_LEFT_CORNER.gif

POPIN_LITEBOX_BOTTOM_LEFT_CORNER.gif

626 ms

POPIN_LITEBOX_BOTTOM_RIGHT_CORNER.gif

POPIN_LITEBOX_BOTTOM_RIGHT_CORNER.gif

612 ms

POPIN_LITEBOX_BOTTOM_BORDER.gif

POPIN_LITEBOX_BOTTOM_BORDER.gif

564 ms

COMMON_INPUT_TEXT_LEFT_ROUND_BORDER.gif

COMMON_INPUT_TEXT_LEFT_ROUND_BORDER.gif

588 ms

COMMON_INPUT_TEXT_RIGHT_ROUND_BORDER.gif

COMMON_INPUT_TEXT_RIGHT_ROUND_BORDER.gif

615 ms

bullet_active.png

bullet_active.png

555 ms

bullet.png

bullet.png

550 ms

img_39660.png

img_39660.png

808 ms

21 ms

Accessibility Review

kiehls.com.br accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

kiehls.com.br best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kiehls.com.br SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Document doesn't have a valid hreflang

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiehls.com.br can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Kiehls.com.br main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kiehls.com.br

Open Graph description is not detected on the main page of Kiehl S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: