Tools & Wizards About Us
kipling.es screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    49% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

kipling.es

Kipling Backpacks, Bags & Luggage | Kipling Official Store INT

Page Load Speed

3.4 sec in total

First Response

231 ms

Resources Loaded

2.5 sec

Page Rendered

613 ms

kipling.es screenshot

About Website

Visit kipling.es now to see the best up-to-date Kipling content and also check out these interesting facts you probably never knew about kipling.es

Kipling Handbags, Backpacks & Luggage are wardrobe favourites worldwide. Affordable & functional, they’re a lifestyle essential. Free shipping on orders from €39. Returns always free.

Visit kipling.es

Key Findings

We analyzed Kipling.es page load time and found that the first response time was 231 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

kipling.es performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

9/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value2,050 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.9 s

17/100

10%

Network Requests Diagram

www.kipling-usa.com

231 ms

fonts.css

44 ms

style.css

10 ms

jquery.min.js

35 ms

megamenu.js

50 ms

Our browser made a total of 220 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Kipling.es, 16% (35 requests) were made to Demandware.edgesuite.net and 4% (9 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (317 ms) relates to the external source D16fk4ms6rqz1v.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (47%)

Content Size

4.1 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kipling.es main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 305.6 kB

  • Original 347.4 kB
  • After minification 321.5 kB
  • After compression 41.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 305.6 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 27.7 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kipling images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 1.4 MB

  • Original 2.0 MB
  • After minification 2.0 MB
  • After compression 652.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 68% of the original size.

CSS Optimization

-82%

Potential reduce by 222.2 kB

  • Original 271.9 kB
  • After minification 264.3 kB
  • After compression 49.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kipling.es needs all CSS files to be minified and compressed as it can save up to 222.2 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 92 (44%)

Requests Now

208

After Optimization

116

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 208 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kipling. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 53 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.kipling-usa.com

www.kipling-usa.com

231 ms

fonts.css

fonts.css

44 ms

style.css

style.css

10 ms

jquery.min.js

jquery.min.js

35 ms

megamenu.js

megamenu.js

50 ms

dwac-14.8.js

dwac-14.8.js

48 ms

Resources-Load

Resources-Load

92 ms

vfcore.js

vfcore.js

199 ms

app.search.js

app.search.js

93 ms

app.js

app.js

188 ms

kipling.js

kipling.js

93 ms

paypal.js

paypal.js

93 ms

svcore.js

svcore.js

99 ms

conversion.js

conversion.js

84 ms

c3metrics-106.js

c3metrics-106.js

94 ms

FluidRetailDisplayAndShoppableImagery.js

FluidRetailDisplayAndShoppableImagery.js

86 ms

fluidexperience.js

fluidexperience.js

97 ms

FluidRetailDisplayAndShoppableImagery.js

FluidRetailDisplayAndShoppableImagery.js

83 ms

flowplayer-3.2.12.min.js

flowplayer-3.2.12.min.js

85 ms

videoplayer.js

videoplayer.js

81 ms

dwanalytics.js

dwanalytics.js

94 ms

gretel.min.js

gretel.min.js

76 ms

2742f6

2742f6

8 ms

g

g

75 ms

lazyLoader.js

lazyLoader.js

143 ms

dc.js

dc.js

56 ms

analyticsTracking.js

analyticsTracking.js

159 ms

kipling.js

kipling.js

224 ms

gtm.js

gtm.js

54 ms

welcome.asp

welcome.asp

33 ms

listDot_sml.png

listDot_sml.png

129 ms

site.png

site.png

163 ms

pink_texture.jpg

pink_texture.jpg

155 ms

KPB_010416_FreeShipping75.jpg

KPB_010416_FreeShipping75.jpg

124 ms

KPB_022516_MONOGRAMSHOP3.jpg

KPB_022516_MONOGRAMSHOP3.jpg

126 ms

KPB_010916_IntShipping.jpg

KPB_010916_IntShipping.jpg

129 ms

KHP_020216_REDESIGN-left-banner.jpg

KHP_020216_REDESIGN-left-banner.jpg

156 ms

KHP_020216_REDESIGN-right-banner.jpg

KHP_020216_REDESIGN-right-banner.jpg

158 ms

footer_bkg.jpg

footer_bkg.jpg

168 ms

kip_social_twitter.png

kip_social_twitter.png

155 ms

kip_social_facebook.png

kip_social_facebook.png

158 ms

kip_social_youtube.png

kip_social_youtube.png

160 ms

kip_social_pinterest.png

kip_social_pinterest.png

158 ms

kip_social_instagram.png

kip_social_instagram.png

161 ms

HB6959_428_A_58x58.jpg

HB6959_428_A_58x58.jpg

26 ms

HB6967_091_A_58x58.jpg

HB6967_091_A_58x58.jpg

33 ms

HB6886_892_A_58x58.jpg

HB6886_892_A_58x58.jpg

30 ms

TM5515_174_A_58x58.jpg

TM5515_174_A_58x58.jpg

31 ms

TM5440_069_A_58x58.jpg

TM5440_069_A_58x58.jpg

31 ms

WL4824_688_A_58x58.jpg

WL4824_688_A_58x58.jpg

114 ms

HB6938_493_A_58x58.jpg

HB6938_493_A_58x58.jpg

24 ms

HB3170_611_A_58x58.jpg

HB3170_611_A_58x58.jpg

26 ms

HB6880_169_A_58x58.jpg

HB6880_169_A_58x58.jpg

33 ms

HB6939_489_A_58x58.jpg

HB6939_489_A_58x58.jpg

113 ms

HB6574_154_A_58x58.jpg

HB6574_154_A_58x58.jpg

110 ms

TM5449_287_A_58x58.jpg

TM5449_287_A_58x58.jpg

120 ms

HB6886_455_A_58x58.jpg

HB6886_455_A_58x58.jpg

114 ms

BP4014_052_A_58x58.jpg

BP4014_052_A_58x58.jpg

107 ms

BP3876_212_A_58x58.jpg

BP3876_212_A_58x58.jpg

109 ms

BP3944_488_A_58x58.jpg

BP3944_488_A_58x58.jpg

109 ms

BP3873_627_A_58x58.jpg

BP3873_627_A_58x58.jpg

110 ms

WL4771_961_A_58x58.jpg

WL4771_961_A_58x58.jpg

122 ms

BP3965_959_A_58x58.jpg

BP3965_959_A_58x58.jpg

113 ms

BP4068_537_A_58x58.jpg

BP4068_537_A_58x58.jpg

115 ms

BP3020_414_A_58x58.jpg

BP3020_414_A_58x58.jpg

114 ms

BP3020_733_A_58x58.jpg

BP3020_733_A_58x58.jpg

115 ms

TM5146_414_A_58x58.jpg

TM5146_414_A_58x58.jpg

118 ms

TM5267_753_A_58x58.jpg

TM5267_753_A_58x58.jpg

148 ms

TM5288_329_A_58x58.jpg

TM5288_329_A_58x58.jpg

146 ms

TM5443_288_A_58x58.jpg

TM5443_288_A_58x58.jpg

115 ms

TM5311_500_A_58x58.jpg

TM5311_500_A_58x58.jpg

117 ms

WL4820_959_A_58x58.jpg

WL4820_959_A_58x58.jpg

152 ms

WL4776_537_A_58x58.jpg

WL4776_537_A_58x58.jpg

145 ms

WL4788_038_A_58x58.jpg

WL4788_038_A_58x58.jpg

117 ms

SL4788_688_A_58x58.jpg

SL4788_688_A_58x58.jpg

120 ms

SL4793_410_A_58x58.jpg

SL4793_410_A_58x58.jpg

150 ms

2742F6_7_0.woff

2742F6_7_0.woff

142 ms

2742F6_4_0.woff

2742F6_4_0.woff

150 ms

WL4768_410_A_58x58.jpg

WL4768_410_A_58x58.jpg

139 ms

AC7805_604_A_58x58.jpg

AC7805_604_A_58x58.jpg

146 ms

WL4792_022_A_58x58.jpg

WL4792_022_A_58x58.jpg

143 ms

SL4773_584_A_58x58.jpg

SL4773_584_A_58x58.jpg

143 ms

AC7321_537_A_58x58.jpg

AC7321_537_A_58x58.jpg

129 ms

AC8022_538_A_58x58.jpg

AC8022_538_A_58x58.jpg

133 ms

AC7825_961_A_58x58.jpg

AC7825_961_A_58x58.jpg

136 ms

AC3364_174_A_58x58.jpg

AC3364_174_A_58x58.jpg

134 ms

AC7934_689_A_58x58.jpg

AC7934_689_A_58x58.jpg

129 ms

AC7565_975_A_58x58.jpg

AC7565_975_A_58x58.jpg

132 ms

AC7948_537_A_58x58.jpg

AC7948_537_A_58x58.jpg

128 ms

1327945509-0

1327945509-0

120 ms

__utm.gif

__utm.gif

82 ms

AC7916_052_A_58x58.jpg

AC7916_052_A_58x58.jpg

77 ms

AC7808_410_A_58x58.jpg

AC7808_410_A_58x58.jpg

80 ms

AC8014_975_A_58x58.jpg

AC8014_975_A_58x58.jpg

83 ms

AC7219_001_A_58x58.jpg

AC7219_001_A_58x58.jpg

75 ms

AC7254_559_A_58x58.jpg

AC7254_559_A_58x58.jpg

80 ms

AC8501_460_A_58x58.jpg

AC8501_460_A_58x58.jpg

77 ms

HB6870_333_A_58x58.jpg

HB6870_333_A_58x58.jpg

81 ms

HB6939_174_A_58x58.jpg

HB6939_174_A_58x58.jpg

72 ms

HB6463_663_A_58x58.jpg

HB6463_663_A_58x58.jpg

73 ms

HB6884_961_A_58x58.jpg

HB6884_961_A_58x58.jpg

74 ms

BP4080_177_A_58x58.jpg

BP4080_177_A_58x58.jpg

77 ms

AC8046_627_A_58x58.jpg

AC8046_627_A_58x58.jpg

73 ms

AC7252_537_A_58x58.jpg

AC7252_537_A_58x58.jpg

74 ms

HB6722_282_A_58x58.jpg

HB6722_282_A_58x58.jpg

75 ms

analytics.js

analytics.js

26 ms

jquery.min.js

jquery.min.js

148 ms

jquery-ui-1.10.0.custom.css

jquery-ui-1.10.0.custom.css

79 ms

jquery.fancybox-1.3.4.css

jquery.fancybox-1.3.4.css

76 ms

homepage-combined.css

homepage-combined.css

76 ms

ga-audiences

ga-audiences

95 ms

activityi;src=4380587;type=confi704;cat=1633507;u1=undefined;ord=4871635541948;~oref=http%3A%2F%2Fwww.kipling-usa.com%2F

activityi;src=4380587;type=confi704;cat=1633507;u1=undefined;ord=4871635541948;~oref=http%3A%2F%2Fwww.kipling-usa.com%2F

74 ms

1327945509-1

1327945509-1

66 ms

562837.jpg

562837.jpg

44 ms

core.js

core.js

74 ms

bestsellers

bestsellers

57 ms

__utm.gif

__utm.gif

52 ms

collect

collect

30 ms

zk6V1A==.png

zk6V1A==.png

28 ms

332009.png

332009.png

26 ms

fav_things-bkg.gif

fav_things-bkg.gif

62 ms

map_bkg.gif

map_bkg.gif

60 ms

map_callout_bkg.png

map_callout_bkg.png

58 ms

HB3711_086_A_200x200.jpg

HB3711_086_A_200x200.jpg

30 ms

166695.jpg

166695.jpg

26 ms

go.js

go.js

34 ms

111695.png

111695.png

7 ms

114651.png

114651.png

26 ms

114652.png

114652.png

27 ms

HB6525_109_A_200x200.jpg

HB6525_109_A_200x200.jpg

27 ms

HB6850_617_A_200x200.jpg

HB6850_617_A_200x200.jpg

29 ms

BP4071_650_A_200x200.jpg

BP4071_650_A_200x200.jpg

31 ms

HB3265_650_A_200x200.jpg

HB3265_650_A_200x200.jpg

31 ms

AC7948_537_A_200x200.jpg

AC7948_537_A_200x200.jpg

28 ms

BP4065_147_A_200x200.jpg

BP4065_147_A_200x200.jpg

27 ms

AC7405_324_A_200x200.jpg

AC7405_324_A_200x200.jpg

29 ms

AC2084_493_A_200x200.jpg

AC2084_493_A_200x200.jpg

31 ms

AC7981_650_A_200x200.jpg

AC7981_650_A_200x200.jpg

30 ms

AC7947_493_A_200x200.jpg

AC7947_493_A_200x200.jpg

30 ms

2742F6_3_0.woff

2742F6_3_0.woff

26 ms

campaign_53b5c1ac5e29cc5e5b000003_20160202.0606.json

campaign_53b5c1ac5e29cc5e5b000003_20160202.0606.json

28 ms

campaign_53d143e55e29cc6b08000002_20160202.0606.json

campaign_53d143e55e29cc6b08000002_20160202.0606.json

110 ms

528wp925735.js

528wp925735.js

101 ms

address_books.js

address_books.js

114 ms

email.png

email.png

69 ms

facebook.png

facebook.png

69 ms

twitter.png

twitter.png

68 ms

extole-logo.png

extole-logo.png

144 ms

select2.png

select2.png

66 ms

tp

tp

38 ms

floatbox.css

floatbox.css

33 ms

down_arrow-lrg.png

down_arrow-lrg.png

57 ms

173 ms

1327945509-2

1327945509-2

32 ms

152 ms

ctcall.php

ctcall.php

124 ms

Struq_Pixel_Injector_min_v1-15.js

Struq_Pixel_Injector_min_v1-15.js

122 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

141 ms

FHotspotMedia.js

FHotspotMedia.js

88 ms

provider.aspx

provider.aspx

66 ms

options.js

options.js

21 ms

provider

provider

25 ms

23 ms

FShoppableImageGallery.js

FShoppableImageGallery.js

13 ms

core.js

core.js

30 ms

30 ms

channel-b2f33875e129918a20781ebde921002d.js

channel-b2f33875e129918a20781ebde921002d.js

31 ms

AGnzQVhafkONTSSzpuMjVA

AGnzQVhafkONTSSzpuMjVA

25 ms

AGnzQVhafkONTSSzpuMjVA

AGnzQVhafkONTSSzpuMjVA

27 ms

Provider.js

Provider.js

317 ms

homepage_hero_gallerya.js

homepage_hero_gallerya.js

14 ms

spotlight_gallery.js

spotlight_gallery.js

16 ms

AGnzQVhafkONTSSzpuMjVA

AGnzQVhafkONTSSzpuMjVA

38 ms

AGnzQVhafkONTSSzpuMjVA

AGnzQVhafkONTSSzpuMjVA

37 ms

analytics.js

analytics.js

84 ms

up

up

77 ms

spp.pl

spp.pl

229 ms

shoppableImageGallery.css

shoppableImageGallery.css

23 ms

homepage_hero_gallerya.css

homepage_hero_gallerya.css

28 ms

homepage_gallery_temp2a.js

homepage_gallery_temp2a.js

40 ms

spotlight_gallery.css

spotlight_gallery.css

21 ms

HPSL_122215_slide2.js

HPSL_122215_slide2.js

33 ms

p-CW2WBUEEdzqgF.gif

p-CW2WBUEEdzqgF.gif

56 ms

51 ms

quant.js

quant.js

50 ms

shoppable-gallery-loader.gif

shoppable-gallery-loader.gif

27 ms

hero_iconsa.png

hero_iconsa.png

29 ms

homepage_gallery_arrows.png

homepage_gallery_arrows.png

27 ms

hotspotmedia.css

hotspotmedia.css

14 ms

homepage_image.css

homepage_image.css

58 ms

spotlight_image.css

spotlight_image.css

54 ms

raw_14058.jpg

raw_14058.jpg

71 ms

hotspot.png

hotspot.png

67 ms

hotspot_over.png

hotspot_over.png

69 ms

raw_13991.jpg

raw_13991.jpg

72 ms

140 ms

57 ms

collect

collect

49 ms

pixel;r=1597534610;a=p-U9WfTGxwC6Lxe;labels=_fp.event.Homepage%2C_fp.kind.Generic;fpan=1;fpa=P0-845124147-1458467977463;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1458467977462;tzo=-180;ref=;url=http%3A%2F%2Fwww.kipling-usa.com%2F;ogl=

pixel;r=1597534610;a=p-U9WfTGxwC6Lxe;labels=_fp.event.Homepage%2C_fp.kind.Generic;fpan=1;fpa=P0-845124147-1458467977463;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1458467977462;tzo=-180;ref=;url=http%3A%2F%2Fwww.kipling-usa.com%2F;ogl=

89 ms

collect

collect

104 ms

collect

collect

113 ms

collect

collect

113 ms

collect

collect

111 ms

collect

collect

112 ms

homepage_gallery_temp1a.js

homepage_gallery_temp1a.js

50 ms

homepage_gallery_temp1.js

homepage_gallery_temp1.js

76 ms

homepage_gallery_temp3.js

homepage_gallery_temp3.js

47 ms

homepage_gallery_temp3a.js

homepage_gallery_temp3a.js

52 ms

raw_14055.jpg

raw_14055.jpg

15 ms

raw_14060.jpg

raw_14060.jpg

24 ms

universal_pixel.1.1.1.js

universal_pixel.1.1.1.js

8 ms

iui3

iui3

42 ms

pixel

pixel

51 ms

raw_14009.jpg

raw_14009.jpg

27 ms

raw_14059.jpg

raw_14059.jpg

25 ms

google

google

22 ms

generic

generic

7 ms

generic

generic

3 ms

__Analytics-Tracking

__Analytics-Tracking

27 ms

roundtrip.js

roundtrip.js

9 ms

Accessibility Review

kipling.es accessibility score

64

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kipling.es best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

kipling.es SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kipling.es can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kipling.es main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kipling.es

Open Graph description is not detected on the main page of Kipling. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: