Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

4.9 sec in total

First Response

346 ms

Resources Loaded

3.5 sec

Page Rendered

982 ms

kwick.com screenshot

About Website

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Key Findings

We analyzed Kwick.com page load time and found that the first response time was 346 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

kwick.com performance score

0

Network Requests Diagram

kwick.com

346 ms

www.kwick.de

579 ms

tunnel_1452601636.css

621 ms

jstag

226 ms

services.js

392 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Kwick.com, 15% (12 requests) were made to I.kw.cx and 13% (10 requests) were made to A.kw.cx. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source B.kw.cx.

Page Optimization Overview & Recommendations

Page size can be reduced by 585.9 kB (30%)

Content Size

2.0 MB

After Optimization

1.4 MB

In fact, the total size of Kwick.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 41.9 kB

  • Original 55.6 kB
  • After minification 55.4 kB
  • After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.9 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 14.0 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kwick images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 439.4 kB

  • Original 670.6 kB
  • After minification 664.2 kB
  • After compression 231.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 439.4 kB or 66% of the original size.

CSS Optimization

-81%

Potential reduce by 90.6 kB

  • Original 111.3 kB
  • After minification 110.4 kB
  • After compression 20.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kwick.com needs all CSS files to be minified and compressed as it can save up to 90.6 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (41%)

Requests Now

71

After Optimization

42

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kwick. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

kwick.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kwick.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Kwick.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Kwick. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: