Tools & Wizards About Us
brandstorm.loreal.com screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

brandstorm.loreal.com

L'Oréal Brandstorm

Page Load Speed

3 sec in total

First Response

299 ms

Resources Loaded

2.5 sec

Page Rendered

245 ms

brandstorm.loreal.com screenshot

About Website

Visit brandstorm.loreal.com now to see the best up-to-date Brandstorm Loreal content for United States and also check out these interesting facts you probably never knew about brandstorm.loreal.com

L'Oréal Brandstorm is the ultimate business competition that gives, since 1992, the opportunity to students worldwide to become innovation leaders.

Visit brandstorm.loreal.com

Key Findings

We analyzed Brandstorm.loreal.com page load time and found that the first response time was 299 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

brandstorm.loreal.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value19.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value25.4 s

0/100

25%

SI (Speed Index)

Value19.8 s

0/100

10%

TBT (Total Blocking Time)

Value3,100 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.377

28/100

15%

TTI (Time to Interactive)

Value31.0 s

0/100

10%

Network Requests Diagram

brandstorm.loreal.com

299 ms

www.brandstorm.loreal.com

707 ms

font-awesome.min.css

6 ms

style.css

643 ms

modernizr.js

267 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 66% of them (25 requests) were addressed to the original Brandstorm.loreal.com, 8% (3 requests) were made to S.ytimg.com and 5% (2 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (986 ms) belongs to the original domain Brandstorm.loreal.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 785.5 kB (48%)

Content Size

1.6 MB

After Optimization

842.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandstorm.loreal.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 665.4 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 11.5 kB

  • Original 14.9 kB
  • After minification 10.9 kB
  • After compression 3.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 11.5 kB or 77% of the original size.

Image Optimization

-6%

Potential reduce by 42.0 kB

  • Original 665.4 kB
  • After minification 623.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandstorm Loreal images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 337.3 kB

  • Original 489.4 kB
  • After minification 447.4 kB
  • After compression 152.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 337.3 kB or 69% of the original size.

CSS Optimization

-86%

Potential reduce by 394.7 kB

  • Original 458.5 kB
  • After minification 358.8 kB
  • After compression 63.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandstorm.loreal.com needs all CSS files to be minified and compressed as it can save up to 394.7 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (21%)

Requests Now

33

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandstorm Loreal. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

brandstorm.loreal.com

brandstorm.loreal.com

299 ms

www.brandstorm.loreal.com

www.brandstorm.loreal.com

707 ms

font-awesome.min.css

font-awesome.min.css

6 ms

style.css

style.css

643 ms

modernizr.js

modernizr.js

267 ms

jquery.min.js

jquery.min.js

62 ms

app.js

app.js

719 ms

hNo_ipGHvxA

hNo_ipGHvxA

95 ms

burger-menu.png

burger-menu.png

92 ms

close-menu.png

close-menu.png

100 ms

loreal-brandstorm-2016.jpg

loreal-brandstorm-2016.jpg

189 ms

home-subheader-bg-2016.png

home-subheader-bg-2016.png

986 ms

with-roche-posay.png

with-roche-posay.png

371 ms

home-push-1.jpg

home-push-1.jpg

329 ms

home-push-2.png

home-push-2.png

482 ms

home-facebook-icon.png

home-facebook-icon.png

324 ms

home-twitter-icon.png

home-twitter-icon.png

329 ms

home-instagram-icon.png

home-instagram-icon.png

360 ms

BRANDSTORM_STILL_COVER_YOUTUBE_2.jpg

BRANDSTORM_STILL_COVER_YOUTUBE_2.jpg

544 ms

icon-s120c466205.png

icon-s120c466205.png

425 ms

cover_LRP.jpg

cover_LRP.jpg

500 ms

cover_full-event.jpg

cover_full-event.jpg

723 ms

cover_finals.jpg

cover_finals.jpg

585 ms

loreal-white-logo.jpg

loreal-white-logo.jpg

575 ms

TradeGothic-Bold.ttf

TradeGothic-Bold.ttf

541 ms

TradeGothic-BoldCondensed.ttf

TradeGothic-BoldCondensed.ttf

683 ms

TradeGothic-Regular.ttf

TradeGothic-Regular.ttf

725 ms

TradeGothic-Light.ttf

TradeGothic-Light.ttf

621 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

3 ms

www-embed-player-vfl8xM8me.css

www-embed-player-vfl8xM8me.css

57 ms

www-embed-player.js

www-embed-player.js

79 ms

base.js

base.js

167 ms

ga.js

ga.js

80 ms

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

68 ms

ad_status.js

ad_status.js

49 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

96 ms

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

95 ms

__utm.gif

__utm.gif

28 ms

Accessibility Review

brandstorm.loreal.com accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandstorm.loreal.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

brandstorm.loreal.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandstorm.loreal.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandstorm.loreal.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandstorm.loreal.com

Open Graph description is not detected on the main page of Brandstorm Loreal. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: