Report Summary

  • 69

    Performance

    Renders faster than
    81% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

leoburnett.ca

Home | Leo Burnett Toronto

Page Load Speed

3.8 sec in total

First Response

811 ms

Resources Loaded

2.5 sec

Page Rendered

466 ms

leoburnett.ca screenshot

About Website

Welcome to leoburnett.ca homepage info - get ready to check Leo Burnett best content for Canada right away, or after learning these important things about leoburnett.ca

Visit leoburnett.ca

Key Findings

We analyzed Leoburnett.ca page load time and found that the first response time was 811 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

leoburnett.ca performance score

69

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

87/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value2.3 s

99/100

10%

TBT (Total Blocking Time)

Value160 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0.088

92/100

15%

TTI (Time to Interactive)

Value3.7 s

90/100

10%

Network Requests Diagram

leoburnett.ca

811 ms

video-js.min.css

146 ms

modernizr.min.js

147 ms

less-1.3.0.min.js

155 ms

jquery-1.7.2.min.js

878 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 61% of them (31 requests) were addressed to the original Leoburnett.ca, 6% (3 requests) were made to Google-analytics.com and 6% (3 requests) were made to Cm.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (898 ms) belongs to the original domain Leoburnett.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 464.3 kB (47%)

Content Size

994.4 kB

After Optimization

530.1 kB

In fact, the total size of Leoburnett.ca main page is 994.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 452.8 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 89.5 kB

  • Original 103.8 kB
  • After minification 100.5 kB
  • After compression 14.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.5 kB or 86% of the original size.

Image Optimization

-11%

Potential reduce by 46.1 kB

  • Original 420.4 kB
  • After minification 374.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Leo Burnett needs image optimization as it can save up to 46.1 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 314.2 kB

  • Original 452.8 kB
  • After minification 440.0 kB
  • After compression 138.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 314.2 kB or 69% of the original size.

CSS Optimization

-84%

Potential reduce by 14.6 kB

  • Original 17.5 kB
  • After minification 17.5 kB
  • After compression 2.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Leoburnett.ca needs all CSS files to be minified and compressed as it can save up to 14.6 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (50%)

Requests Now

46

After Optimization

23

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Leo Burnett. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

leoburnett.ca accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

leoburnett.ca best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

leoburnett.ca SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Leoburnett.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Leoburnett.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Leo Burnett. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: