Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

lidldigital.de

Lidl Digital – Fachbereiche, Standorte, Jobs, Projekte | Lidl

Page Load Speed

5 sec in total

First Response

419 ms

Resources Loaded

4.3 sec

Page Rendered

199 ms

lidldigital.de screenshot

About Website

Welcome to lidldigital.de homepage info - get ready to check Lidl Digital best content for Germany right away, or after learning these important things about lidldigital.de

Das ist Lidl Digital → In diesen Bereichen arbeiten wir ✓ Unsere Standorte ✓ Blick hinter die Kulissen ✓ Spannende Projekte → Jetzt bewerben.

Visit lidldigital.de

Key Findings

We analyzed Lidldigital.de page load time and found that the first response time was 419 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

lidldigital.de performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value5.2 s

23/100

25%

SI (Speed Index)

Value7.9 s

23/100

10%

TBT (Total Blocking Time)

Value2,810 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

lidl-digital

419 ms

lidl-digital

307 ms

uc.js

18 ms

style.css

222 ms

tm_js.aspx

1031 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Lidldigital.de, 4% (2 requests) were made to Consent.cookiebot.com and 4% (2 requests) were made to Consentcdn.cookiebot.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Jobs.lidl.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 379.4 kB (36%)

Content Size

1.0 MB

After Optimization

663.1 kB

In fact, the total size of Lidldigital.de main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 533.0 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 289.1 kB

  • Original 319.9 kB
  • After minification 222.3 kB
  • After compression 30.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 97.5 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 289.1 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 1.9 kB

  • Original 533.0 kB
  • After minification 531.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lidl Digital images are well optimized though.

JavaScript Optimization

-77%

Potential reduce by 88.3 kB

  • Original 114.0 kB
  • After minification 114.0 kB
  • After compression 25.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 88.3 kB or 77% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 75.6 kB
  • After minification 75.6 kB
  • After compression 75.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lidldigital.de has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (19%)

Requests Now

43

After Optimization

35

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lidl Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

lidldigital.de accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

lidldigital.de best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

lidldigital.de SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lidldigital.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Lidldigital.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Lidl Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: