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lillywhites.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

lillywhites.com

Lillywhites – The UK’s No 1 Sports Retailer

Page Load Speed

1.9 sec in total

First Response

199 ms

Resources Loaded

1.2 sec

Page Rendered

496 ms

lillywhites.com screenshot

About Website

Welcome to lillywhites.com homepage info - get ready to check Lillywhites best content for United Kingdom right away, or after learning these important things about lillywhites.com

The home of football. Your one stop shop for the biggest brands in sport.

Visit lillywhites.com

Key Findings

We analyzed Lillywhites.com page load time and found that the first response time was 199 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

lillywhites.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value6.6 s

8/100

25%

SI (Speed Index)

Value7.9 s

23/100

10%

TBT (Total Blocking Time)

Value1,590 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.6 s

4/100

10%

Network Requests Diagram

www.lillywhites.com

199 ms

responsiveskin.min.css

23 ms

template-lill-home_76_131_1306.min.css

40 ms

responsiveskin.js

38 ms

template-lill-home_76_131_1306.js

39 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 88% of them (49 requests) were addressed to the original Lillywhites.com, 7% (4 requests) were made to Google-analytics.com and 4% (2 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (325 ms) belongs to the original domain Lillywhites.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 662.7 kB (29%)

Content Size

2.3 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lillywhites.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 194.9 kB

  • Original 225.7 kB
  • After minification 157.6 kB
  • After compression 30.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 68.1 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 194.9 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 47.5 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lillywhites images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 160.6 kB

  • Original 221.9 kB
  • After minification 215.3 kB
  • After compression 61.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 160.6 kB or 72% of the original size.

CSS Optimization

-82%

Potential reduce by 259.8 kB

  • Original 316.9 kB
  • After minification 316.4 kB
  • After compression 57.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lillywhites.com needs all CSS files to be minified and compressed as it can save up to 259.8 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (26%)

Requests Now

53

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lillywhites. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.lillywhites.com

www.lillywhites.com

199 ms

responsiveskin.min.css

responsiveskin.min.css

23 ms

template-lill-home_76_131_1306.min.css

template-lill-home_76_131_1306.min.css

40 ms

responsiveskin.js

responsiveskin.js

38 ms

template-lill-home_76_131_1306.js

template-lill-home_76_131_1306.js

39 ms

WebResource.axd

WebResource.axd

121 ms

Telerik.Web.UI.WebResource.axd

Telerik.Web.UI.WebResource.axd

152 ms

responsiveskin.js

responsiveskin.js

72 ms

template-lill-home_76_131_1306.js

template-lill-home_76_131_1306.js

73 ms

lillMainLogo.png

lillMainLogo.png

22 ms

tycoon.jpg

tycoon.jpg

26 ms

main-lill-karrimor.jpg

main-lill-karrimor.jpg

27 ms

helly-hansen-crew-midlayer.jpg

helly-hansen-crew-midlayer.jpg

223 ms

berghaus-down-jacket-womens.jpg

berghaus-down-jacket-womens.jpg

43 ms

nike-cr-saturday-jacket-mens.jpg

nike-cr-saturday-jacket-mens.jpg

46 ms

k100-karrimor-street-bomber-jacket.jpg

k100-karrimor-street-bomber-jacket.jpg

48 ms

karrimor-urban-jacket-ladies.jpg

karrimor-urban-jacket-ladies.jpg

68 ms

firetrap-blackseal-venus-parka-coat.jpg

firetrap-blackseal-venus-parka-coat.jpg

66 ms

nike-club-full-tracksuit-warm-up-ladies.jpg

nike-club-full-tracksuit-warm-up-ladies.jpg

69 ms

helly-hansen-feather-jacket-womens.jpg

helly-hansen-feather-jacket-womens.jpg

71 ms

firetrap-double-layer-jacket-mens.jpg

firetrap-double-layer-jacket-mens.jpg

213 ms

under-armour-af-printed-hoody-ladies.jpg

under-armour-af-printed-hoody-ladies.jpg

213 ms

karrimor-duma-ladies-running-shoes.jpg

karrimor-duma-ladies-running-shoes.jpg

214 ms

new-balance-windcheater-jacket-mens.jpg

new-balance-windcheater-jacket-mens.jpg

214 ms

nike-downshifter-vi-mens-trainers.jpg

nike-downshifter-vi-mens-trainers.jpg

215 ms

nike-brasilia-small-grip-bag.jpg

nike-brasilia-small-grip-bag.jpg

216 ms

oneill-foray-jacket-mens.jpg

oneill-foray-jacket-mens.jpg

216 ms

adidas-stripe-team-bag.jpg

adidas-stripe-team-bag.jpg

217 ms

ill-mid-front-outdoors.jpg

ill-mid-front-outdoors.jpg

218 ms

lill-front-football.jpg

lill-front-football.jpg

218 ms

winterwonderland1.jpg

winterwonderland1.jpg

219 ms

daviscupcover.jpg

daviscupcover.jpg

221 ms

bluberriesimage.jpg

bluberriesimage.jpg

221 ms

lillywhites-history-article.jpg

lillywhites-history-article.jpg

223 ms

footer-logo.png

footer-logo.png

222 ms

gtm.js

gtm.js

128 ms

commonAssets2.png

commonAssets2.png

48 ms

ddarrow.png

ddarrow.png

45 ms

flagssprite_small_final_v2.png

flagssprite_small_final_v2.png

46 ms

spriteheader-v2.png

spriteheader-v2.png

325 ms

commonAssets.png

commonAssets.png

45 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

277 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

276 ms

GetMenuMarkup

GetMenuMarkup

166 ms

CheckForCountryRedirect

CheckForCountryRedirect

161 ms

bx_loader.gif

bx_loader.gif

99 ms

button-previous1.png

button-previous1.png

98 ms

button-next1.png

button-next1.png

99 ms

loader-products.gif

loader-products.gif

97 ms

GetMenuElements

GetMenuElements

161 ms

analytics.js

analytics.js

26 ms

ec.js

ec.js

9 ms

collect

collect

9 ms

collect

collect

58 ms

collect

collect

22 ms

collect

collect

65 ms

Accessibility Review

lillywhites.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

lillywhites.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

lillywhites.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lillywhites.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lillywhites.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lillywhites.com

Open Graph description is not detected on the main page of Lillywhites. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: