Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

lipstickalley.com

Lipstick Alley | Lipstick Alley

Page Load Speed

2.6 sec in total

First Response

77 ms

Resources Loaded

1.8 sec

Page Rendered

707 ms

lipstickalley.com screenshot

About Website

Click here to check amazing Lipstick Alley content for United States. Otherwise, check out these important facts you probably never knew about lipstickalley.com

News, Sports, Celebrity Gossip from an African American perspective

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Key Findings

We analyzed Lipstickalley.com page load time and found that the first response time was 77 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

lipstickalley.com performance score

0

Network Requests Diagram

lipstickalley.com

77 ms

index.php

111 ms

yuiloader-dom-event.js

60 ms

connection-min.js

71 ms

vbulletin-core.js

89 ms

Our browser made a total of 221 requests to load all elements on the main page. We found that 10% of them (22 requests) were addressed to the original Lipstickalley.com, 24% (52 requests) were made to Content.lipstickalley.net and 5% (10 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (285 ms) relates to the external source Securepubads.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (56%)

Content Size

2.3 MB

After Optimization

993.3 kB

In fact, the total size of Lipstickalley.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 943.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 353.3 kB

  • Original 434.3 kB
  • After minification 408.2 kB
  • After compression 80.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 353.3 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 22.3 kB

  • Original 570.7 kB
  • After minification 548.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lipstick Alley images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 635.4 kB

  • Original 943.5 kB
  • After minification 937.5 kB
  • After compression 308.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 635.4 kB or 67% of the original size.

CSS Optimization

-83%

Potential reduce by 272.7 kB

  • Original 328.7 kB
  • After minification 262.8 kB
  • After compression 56.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lipstickalley.com needs all CSS files to be minified and compressed as it can save up to 272.7 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 127 (66%)

Requests Now

193

After Optimization

66

The browser has sent 193 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lipstick Alley. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 54 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

SEO Factors

lipstickalley.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lipstickalley.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lipstickalley.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Lipstick Alley. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: