Report Summary

  • 27

    Performance

    Renders faster than
    47% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

location.ch

Welcome – The Location Group

Page Load Speed

3 sec in total

First Response

795 ms

Resources Loaded

2.2 sec

Page Rendered

86 ms

location.ch screenshot

About Website

Welcome to location.ch homepage info - get ready to check Location best content right away, or after learning these important things about location.ch

We are Experts in 500 Shopping Streets and know almost 5000 Retail Brands, Landlords & Decision Makers like the back of our hand.

Visit location.ch

Key Findings

We analyzed Location.ch page load time and found that the first response time was 795 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

location.ch performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

5/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value1,810 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value14.2 s

9/100

10%

Network Requests Diagram

www.the-location-group.com

795 ms

minified.js

39 ms

focus-within-polyfill.js

38 ms

polyfill.min.js

90 ms

thunderbolt-commons.0c1b09d9.bundle.min.js

183 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Location.ch, 29% (12 requests) were made to Static.parastorage.com and 26% (11 requests) were made to Sentry-next.wixpress.com. The less responsive or slowest element that took the longest time to load (798 ms) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 409.6 kB (28%)

Content Size

1.5 MB

After Optimization

1.1 MB

In fact, the total size of Location.ch main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 908.1 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 406.9 kB

  • Original 490.9 kB
  • After minification 489.3 kB
  • After compression 83.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 406.9 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 908.1 kB
  • After minification 908.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Location images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 2.7 kB

  • Original 63.9 kB
  • After minification 63.9 kB
  • After compression 61.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (33%)

Requests Now

30

After Optimization

20

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Location. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

location.ch accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

location.ch best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

location.ch SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Location.ch can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed German language. Our system also found out that Location.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Location. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: