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Page load speed analysis

  • 61/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    1.3 sec

  • Resources loaded

    5.5 sec

  • Page rendered

    705 ms

  • Total page load time

    7.5 sec

Click here to check amazing Lojaimperio content for Brazil. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 1.3 sec and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Page optimization

  • HTML 184.6 kB
    Images 577.7 kB
    Javascripts 376.5 kB
    CSS 72.4 kB

    In fact, the total size of main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 577.7 kB which makes up the majority of the site volume.

    • Original 184.6 kB
    • After minification 145.1 kB
    • After compression 18.5 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 39.5 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 166.2 kB or 90% of the original size.

    • Original 577.7 kB
    • After optimization 532.0 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lojaimperio images are well optimized though.

    • Original 376.5 kB
    • After minification 275.0 kB
    • After compression 72.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 303.7 kB or 81% of the original size.

    • Original 72.4 kB
    • After minification 52.0 kB
    • After compression 11.8 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 60.6 kB or 84% of the original size.

Network requests diagram

  • reset.css
  • boxes.css
  • menu.css
  • clears.css
  • fix.css
  • c82c498c1109508a0a823738b5fb57e0.js
  • plusone.js
  • cb=gapi.loaded_0
  • fundo_geral.png
  • logo.jpg
  • btn_go.gif
  • frete.jpg
  • siga_twitter.jpeg
  • btn_vote.gif
  • t-z5p-5008o-1.jpg
  • t-z5p-5008n-1.jpg
  • t-z5p-5008m-1.jpg
  • t-z5p-5008l-1.jpg
  • t-z5p-5008k-1.jpg
  • t-z5p-5008q-1.jpg
  • ip5619r-1.jpg
  • t-ipdpro-5010p-1_1.jpg
  • ip6258x-1_002.jpg
  • t-z4-1001d-1.jpg
  • t-ssj5-5023g-1.jpg
  • ip5475x-1.jpg
  • t-z2-1005a-1.jpg
  • t-zenfone2-1002k-1.jpg
  • t-ssnote5e-5001d-1.jpg
  • ip3224x.jpg
  • ip5478r-1.jpg
  • 1_1_139.jpg
  • ip5985x-1_002.jpg
  • ip5717s-1.jpg
  • ip5890b-1_002.jpg
  • t-ssn915-5002c-1.jpg
  • ip5922x-1_002.jpg
  • mt0491b-1.jpg
  • ip5442r-1.jpg
  • t-zenfone5-5003g-1.jpg
  • ip5246w-1.jpg
  • cu1281r-1.jpg
  • ga.js
  • mt0270b-1.jpg
  • all.js
  • __utm.gif
  • t-s6edge-7002-1.jpg
  • mt0472b-11.jpg
  • xd_arbiter.php
  • xd_arbiter.php
  • ipt88w.jpg
  • ip3088w-1.jpg
  • im0058w-1.jpg
  • 1_3_661.jpg
  • ip3769x-1.jpg
  • 1_8_142.jpg
  • ip6000b-1.jpg
  • 1_8_58.jpg
  • imagens_03.png
  • fundo_barra_menu.png
  • links_separator.gif
  • fundo_barra_categoria.png
  • nav_top_level_arrow.gif
  • fundo_busca.png
  • head_search.gif
  • btn_add_to_cart.gif
  • print.css

Our browser made a total of 70 requests to load all elements on the main page. We found that 89% of them (62 requests) were addressed to the original, 3% (2 requests) were made to and 3% (2 requests) were made to The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain

Additional info on


The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lojaimperio. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Good result

IP Trace

DNS records

Type Host Target/ip TTL Other
NS 300
NS 300

300 Mname:
Serial: 2020216450
Refresh: 1800
Retry: 900
Expire: 604800
Minimum-ttl: 900

Language and encoding

Normal result


N/A  language flag


PT pt language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is Portuguese. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 100% of all visits is Brazil. Unfortunately, we cannot track the location of server and thus cannot define if the distance between their user base and server can potentially affect the page load time

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Lojaimperio. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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