Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 43% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

londonpass.com

The London Pass® | Save up to 50% on Attractions

Page Load Speed

6.7 sec in total

First Response

1.5 sec

Resources Loaded

4.8 sec

Page Rendered

401 ms

londonpass.com screenshot

About Website

Welcome to londonpass.com homepage info - get ready to check London Pass best content for United States right away, or after learning these important things about londonpass.com

Explore London with The London Pass®. Enjoy incredible savings and discover 90+ attractions, all on one digital pass.

Visit londonpass.com

Key Findings

We analyzed Londonpass.com page load time and found that the first response time was 1.5 sec and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

londonpass.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value15.0 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value11,640 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value22.3 s

1/100

10%

Network Requests Diagram

londonpass.com

1486 ms

1760530455.js

113 ms

styles.css

446 ms

superfish.css

159 ms

styles_other.css

160 ms

Our browser made a total of 142 requests to load all elements on the main page. We found that 73% of them (104 requests) were addressed to the original Londonpass.com, 4% (5 requests) were made to Google.com and 2% (3 requests) were made to Googleads.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Londonpass.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (41%)

Content Size

3.5 MB

After Optimization

2.1 MB

In fact, the total size of Londonpass.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 82.8 kB

  • Original 106.8 kB
  • After minification 94.2 kB
  • After compression 24.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.6 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.8 kB or 77% of the original size.

Image Optimization

-5%

Potential reduce by 76.9 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. London Pass images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 717.0 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 384.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 717.0 kB or 65% of the original size.

CSS Optimization

-77%

Potential reduce by 548.5 kB

  • Original 710.0 kB
  • After minification 612.6 kB
  • After compression 161.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Londonpass.com needs all CSS files to be minified and compressed as it can save up to 548.5 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (44%)

Requests Now

133

After Optimization

75

The browser has sent 133 CSS, Javascripts, AJAX and image requests in order to completely render the main page of London Pass. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

londonpass.com accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

londonpass.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

londonpass.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Londonpass.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Londonpass.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of London Pass. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: