Tools & Wizards About Us
longitude73.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 96

    SEO

    Google-friendlier than
    91% of websites

longitude73.com

Longitude73 | Leaders in local, town-level 1st-party data and engagement at scale

Page Load Speed

2.2 sec in total

First Response

134 ms

Resources Loaded

1.6 sec

Page Rendered

471 ms

longitude73.com screenshot

About Website

Welcome to longitude73.com homepage info - get ready to check Longitude73 best content right away, or after learning these important things about longitude73.com

Create local, town-level experiences that capture 1st-party data and engagement at scale. We drive results by activating your brand with local consumers who are looking to engage and ready to connect ...

Visit longitude73.com

Key Findings

We analyzed Longitude73.com page load time and found that the first response time was 134 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

longitude73.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value11.6 s

0/100

25%

SI (Speed Index)

Value7.7 s

25/100

10%

TBT (Total Blocking Time)

Value1,500 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.245

51/100

15%

TTI (Time to Interactive)

Value16.2 s

5/100

10%

Network Requests Diagram

longitude73.com

134 ms

www.longitude73.com

229 ms

jquery-1.11.2.js

41 ms

jquery-migrate-1.2.1.js

53 ms

module_11047915167_Custom_modules_Case_Study_CM.min.css

228 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 39% of them (30 requests) were addressed to the original Longitude73.com, 16% (12 requests) were made to Fonts.gstatic.com and 5% (4 requests) were made to 3842749.fs1.hubspotusercontent-na1.net. The less responsive or slowest element that took the longest time to load (711 ms) belongs to the original domain Longitude73.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 127.5 kB (8%)

Content Size

1.5 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Longitude73.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 85.0 kB

  • Original 97.5 kB
  • After minification 90.3 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 85.0 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 275 B

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Longitude73 images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 7.5 kB

  • Original 124.0 kB
  • After minification 124.0 kB
  • After compression 116.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-49%

Potential reduce by 34.7 kB

  • Original 70.8 kB
  • After minification 70.8 kB
  • After compression 36.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Longitude73.com needs all CSS files to be minified and compressed as it can save up to 34.7 kB or 49% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (56%)

Requests Now

55

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Longitude73. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

longitude73.com

longitude73.com

134 ms

www.longitude73.com

www.longitude73.com

229 ms

jquery-1.11.2.js

jquery-1.11.2.js

41 ms

jquery-migrate-1.2.1.js

jquery-migrate-1.2.1.js

53 ms

module_11047915167_Custom_modules_Case_Study_CM.min.css

module_11047915167_Custom_modules_Case_Study_CM.min.css

228 ms

js

js

70 ms

layout.min.css

layout.min.css

69 ms

Growth_Series_Theme.css

Growth_Series_Theme.css

225 ms

Feb_Changes_2019.min.css

Feb_Changes_2019.min.css

281 ms

index.js

index.js

85 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

54 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

56 ms

font-awesome.min.css

font-awesome.min.css

53 ms

current.js

current.js

72 ms

slick.css

slick.css

350 ms

slick.min.js

slick.min.js

311 ms

slick-theme.css

slick-theme.css

316 ms

slick.css

slick.css

71 ms

slick.min.js

slick.min.js

99 ms

jquery.counterup.min.js

jquery.counterup.min.js

54 ms

embed.js

embed.js

73 ms

project.js

project.js

277 ms

project.js

project.js

280 ms

module_11047915167_Custom_modules_Case_Study_CM.min.js

module_11047915167_Custom_modules_Case_Study_CM.min.js

497 ms

4238367.js

4238367.js

363 ms

index.js

index.js

330 ms

fbevents.js

fbevents.js

57 ms

css

css

84 ms

css

css

90 ms

86 ms

995027a5-2679-4882-aab2-844504c763cd.png

995027a5-2679-4882-aab2-844504c763cd.png

137 ms

Location-Icon.png

Location-Icon.png

103 ms

003-new-email-outline.svg

003-new-email-outline.svg

34 ms

Asset-Icon.png

Asset-Icon.png

103 ms

Content-Icon.png

Content-Icon.png

107 ms

Distribution-Icon.png

Distribution-Icon.png

107 ms

Longitude73.png

Longitude73.png

91 ms

Home%20Page%20Header.jpg

Home%20Page%20Header.jpg

213 ms

Rectangle%201%20copy%202.png

Rectangle%201%20copy%202.png

57 ms

Home%20Page%20Container%204%20-%202.jpg

Home%20Page%20Container%204%20-%202.jpg

333 ms

Home%20Page%20Container%204%20-%203.jpg

Home%20Page%20Container%204%20-%203.jpg

541 ms

Home%20Page%20Container%204%20-%204.jpg

Home%20Page%20Container%204%20-%204.jpg

285 ms

Home%20Page%20Container%204%20-%205.jpg

Home%20Page%20Container%204%20-%205.jpg

526 ms

Home%20Page%20Container%204%20-%201.jpg

Home%20Page%20Container%204%20-%201.jpg

389 ms

Twitter_Logo_Blue.png

Twitter_Logo_Blue.png

354 ms

dee64462-68b7-48e0-bc9f-978e55e9c082.png

dee64462-68b7-48e0-bc9f-978e55e9c082.png

235 ms

cb00a6b9-e9ab-4743-b526-833c8792dfd4.png

cb00a6b9-e9ab-4743-b526-833c8792dfd4.png

267 ms

002-phone-call.svg

002-phone-call.svg

70 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

134 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

196 ms

KFOlCnqEu92Fr1MmSU5fBBc-.woff

KFOlCnqEu92Fr1MmSU5fBBc-.woff

212 ms

KFOlCnqEu92Fr1MmWUlfBBc-.woff

KFOlCnqEu92Fr1MmWUlfBBc-.woff

265 ms

KFOlCnqEu92Fr1MmYUtfBBc-.woff

KFOlCnqEu92Fr1MmYUtfBBc-.woff

266 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

52 ms

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

234 ms

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

233 ms

pxiByp8kv8JHgFVrLDD4Z1xlEw.woff

pxiByp8kv8JHgFVrLDD4Z1xlEw.woff

233 ms

pxiByp8kv8JHgFVrLBT5Z1xlEw.woff

pxiByp8kv8JHgFVrLBT5Z1xlEw.woff

234 ms

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

268 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

272 ms

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

272 ms

66 ms

ga.js

ga.js

165 ms

arrow.svg

arrow.svg

90 ms

insight.min.js

insight.min.js

138 ms

uwt.js

uwt.js

109 ms

conversations-embed.js

conversations-embed.js

125 ms

fb.js

fb.js

125 ms

4238367.js

4238367.js

161 ms

banner.js

banner.js

219 ms

Location-Icon.png

Location-Icon.png

605 ms

Distribution-Icon.png

Distribution-Icon.png

691 ms

Asset-Icon.png

Asset-Icon.png

673 ms

Content-Icon.png

Content-Icon.png

711 ms

insight.beta.min.js

insight.beta.min.js

4 ms

adsct

adsct

188 ms

adsct

adsct

71 ms

Accessibility Review

longitude73.com accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

longitude73.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

longitude73.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Longitude73.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Longitude73.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

longitude73.com

Open Graph data is detected on the main page of Longitude73. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: