Tools & Wizards About Us
lonsdale.com screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 75% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

lonsdale.com

Lonsdale | Boxing, MMA, Sportswear and Nutrition

Page Load Speed

1.6 sec in total

First Response

213 ms

Resources Loaded

1 sec

Page Rendered

391 ms

lonsdale.com screenshot

About Website

Welcome to lonsdale.com homepage info - get ready to check Lonsdale best content for Russia right away, or after learning these important things about lonsdale.com

Offering iconic fashion and quality boxing clothing, boxing equipment, boxing gloves, boxing boots and other MMA gear at incredible prices.

Visit lonsdale.com

Key Findings

We analyzed Lonsdale.com page load time and found that the first response time was 213 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

lonsdale.com performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value5.0 s

27/100

25%

SI (Speed Index)

Value4.4 s

74/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.0 s

26/100

10%

Network Requests Diagram

www.lonsdale.com

213 ms

responsiveskin.min.css

11 ms

template10-home_76_1306.min.css

23 ms

responsiveskin.js

39 ms

WebResource.axd

125 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 82% of them (31 requests) were addressed to the original Lonsdale.com, 11% (4 requests) were made to Google-analytics.com and 5% (2 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (244 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 618.7 kB (25%)

Content Size

2.5 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lonsdale.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 86.5 kB

  • Original 105.8 kB
  • After minification 81.7 kB
  • After compression 19.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.0 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.5 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 62.1 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lonsdale images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 201.4 kB

  • Original 274.3 kB
  • After minification 260.4 kB
  • After compression 72.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 201.4 kB or 73% of the original size.

CSS Optimization

-82%

Potential reduce by 268.7 kB

  • Original 328.2 kB
  • After minification 327.7 kB
  • After compression 59.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lonsdale.com needs all CSS files to be minified and compressed as it can save up to 268.7 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (23%)

Requests Now

35

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lonsdale. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.lonsdale.com

www.lonsdale.com

213 ms

responsiveskin.min.css

responsiveskin.min.css

11 ms

template10-home_76_1306.min.css

template10-home_76_1306.min.css

23 ms

responsiveskin.js

responsiveskin.js

39 ms

WebResource.axd

WebResource.axd

125 ms

Telerik.Web.UI.WebResource.axd

Telerik.Web.UI.WebResource.axd

132 ms

idangerous.swiper-2.7.min.js

idangerous.swiper-2.7.min.js

51 ms

responsiveskin.js

responsiveskin.js

50 ms

template10-home_76_1306.js

template10-home_76_1306.js

49 ms

sportslogov3.png

sportslogov3.png

21 ms

sdstacked.png

sdstacked.png

21 ms

click-and-collect.gif

click-and-collect.gif

21 ms

click-and-collect-mobile.gif

click-and-collect-mobile.gif

23 ms

Lonsdale-Core-AW15_Homepage-Banner-Hoodies_1549x484-2.jpg

Lonsdale-Core-AW15_Homepage-Banner-Hoodies_1549x484-2.jpg

40 ms

lonsdale-banner-core-aw15-banner.jpg

lonsdale-banner-core-aw15-banner.jpg

31 ms

newprod.jpg

newprod.jpg

54 ms

lonsdale-banner-core-aw15-banner-2.jpg

lonsdale-banner-core-aw15-banner-2.jpg

42 ms

gtm.js

gtm.js

244 ms

GetMenuMarkup

GetMenuMarkup

148 ms

CheckForCountryRedirect

CheckForCountryRedirect

144 ms

ddarrow.png

ddarrow.png

47 ms

flagssprite_small_final_v2.png

flagssprite_small_final_v2.png

13 ms

spriteheader-v2.png

spriteheader-v2.png

45 ms

arrows.png

arrows.png

109 ms

cardpayments-default.png

cardpayments-default.png

13 ms

loader-products.gif

loader-products.gif

45 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

141 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

139 ms

analytics.js

analytics.js

21 ms

ec.js

ec.js

41 ms

GetMenuElements

GetMenuElements

133 ms

collect

collect

11 ms

collect

collect

61 ms

collect

collect

26 ms

collect

collect

69 ms

Lonsdale-Fitness.jpg

Lonsdale-Fitness.jpg

9 ms

Lonsdale-Core-AW15_Homepage-Banner-Hoodies.jpg

Lonsdale-Core-AW15_Homepage-Banner-Hoodies.jpg

37 ms

challenger_boxing_glove.jpg

challenger_boxing_glove.jpg

10 ms

Accessibility Review

lonsdale.com accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

lonsdale.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

lonsdale.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lonsdale.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lonsdale.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lonsdale.com

Open Graph description is not detected on the main page of Lonsdale. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: