Tools & Wizards About Us
secure.lifedirect.co.nz screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    48% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 90% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

secure.lifedirect.co.nz

Compare Insurance, quote and buy Life and Health Insurance | LifeDirect

Page Load Speed

6.1 sec in total

First Response

407 ms

Resources Loaded

5.5 sec

Page Rendered

160 ms

secure.lifedirect.co.nz screenshot

About Website

Visit secure.lifedirect.co.nz now to see the best up-to-date Secure Life Direct content for New Zealand and also check out these interesting facts you probably never knew about secure.lifedirect.co.nz

Compare insurance quotes with LifeDirect. Use our free online tool to build and compare insurance quotes and then apply online today!

Visit secure.lifedirect.co.nz

Key Findings

We analyzed Secure.lifedirect.co.nz page load time and found that the first response time was 407 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

secure.lifedirect.co.nz performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

17/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

37/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value6,750 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.014

100/100

15%

TTI (Time to Interactive)

Value24.8 s

0/100

10%

Network Requests Diagram

secure.lifedirect.co.nz

407 ms

secure.lifedirect.co.nz

806 ms

www.lifedirect.co.nz

1364 ms

gtm.js

124 ms

bundle.tracing.min.js

30 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Secure.lifedirect.co.nz, 49% (49 requests) were made to Lifedirect.co.nz and 10% (10 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Lifedirect.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 592.1 kB (76%)

Content Size

780.6 kB

After Optimization

188.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Secure.lifedirect.co.nz main page is 780.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. CSS take 368.8 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 245.0 kB

  • Original 287.4 kB
  • After minification 279.4 kB
  • After compression 42.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 245.0 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 3.9 kB
  • After minification 3.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Secure Life Direct images are well optimized though.

JavaScript Optimization

-29%

Potential reduce by 35.5 kB

  • Original 120.6 kB
  • After minification 120.6 kB
  • After compression 85.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 35.5 kB or 29% of the original size.

CSS Optimization

-85%

Potential reduce by 311.7 kB

  • Original 368.8 kB
  • After minification 368.6 kB
  • After compression 57.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Secure.lifedirect.co.nz needs all CSS files to be minified and compressed as it can save up to 311.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (51%)

Requests Now

84

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Secure Life Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

secure.lifedirect.co.nz

secure.lifedirect.co.nz

407 ms

secure.lifedirect.co.nz

secure.lifedirect.co.nz

806 ms

www.lifedirect.co.nz

www.lifedirect.co.nz

1364 ms

gtm.js

gtm.js

124 ms

bundle.tracing.min.js

bundle.tracing.min.js

30 ms

outdatedbrowser.min.js

outdatedbrowser.min.js

238 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

237 ms

common

common

513 ms

jquery331

jquery331

950 ms

manifest.a02a6d6b78089f85d111.js

manifest.a02a6d6b78089f85d111.js

812 ms

vendor.32b2cf30196d23ef3cde.js

vendor.32b2cf30196d23ef3cde.js

1866 ms

landing.9f525c4148032f0507d6.js

landing.9f525c4148032f0507d6.js

809 ms

homepage.adc2b8d0f546928f97c0.js

homepage.adc2b8d0f546928f97c0.js

811 ms

embed.js

embed.js

397 ms

icon-hamburger-menu.svg

icon-hamburger-menu.svg

812 ms

logo-lifedirect-product-nav-lrg.svg

logo-lifedirect-product-nav-lrg.svg

1475 ms

icon-padlock-myld-login.svg

icon-padlock-myld-login.svg

1476 ms

icon-cart.svg

icon-cart.svg

1470 ms

icon-nav-arrow-white.svg

icon-nav-arrow-white.svg

1453 ms

home-page-hero--lrg.svg

home-page-hero--lrg.svg

1478 ms

icon-arrow-get-quotes-btn.svg

icon-arrow-get-quotes-btn.svg

1496 ms

conversion_async.js

conversion_async.js

384 ms

hotjar-2376879.js

hotjar-2376879.js

476 ms

fbevents.js

fbevents.js

362 ms

analytics.js

analytics.js

409 ms

57z8gi8knt

57z8gi8knt

452 ms

js

js

184 ms

activityi;src=4436575;type=Remar0;cat=lifed001;ord=1590204532095;gtm=2wga30;auiddc=847381647.1664935682;u3=%2F;~oref=https%3A%2F%2Fwww.lifedirect.co.nz%2F

activityi;src=4436575;type=Remar0;cat=lifed001;ord=1590204532095;gtm=2wga30;auiddc=847381647.1664935682;u3=%2F;~oref=https%3A%2F%2Fwww.lifedirect.co.nz%2F

366 ms

otallatin-regular.woff

otallatin-regular.woff

1347 ms

otallatin-bold.woff

otallatin-bold.woff

1342 ms

titillium-web-v6-latin-900.woff

titillium-web-v6-latin-900.woff

1346 ms

titillium-web-v6-latin-700.woff

titillium-web-v6-latin-700.woff

1343 ms

titillium-web-v6-latin-600.woff

titillium-web-v6-latin-600.woff

1696 ms

titillium-web-v6-latin-regular.woff

titillium-web-v6-latin-regular.woff

1346 ms

titillium-web-v6-latin-300.woff

titillium-web-v6-latin-300.woff

1686 ms

titillium-web-v6-latin-200.woff

titillium-web-v6-latin-200.woff

1699 ms

logo-accuro2.svg

logo-accuro2.svg

1623 ms

logo-aia.svg

logo-aia.svg

1620 ms

logo-asteronlife.svg

logo-asteronlife.svg

1697 ms

logo-fidelitylife-v3.svg

logo-fidelitylife-v3.svg

1700 ms

logo-greenwich.svg

logo-greenwich.svg

1704 ms

logo-nib.svg

logo-nib.svg

1708 ms

logo-cigna.svg

logo-cigna.svg

1706 ms

logo-partnerslife.svg

logo-partnerslife.svg

1792 ms

logo-southerncross.svg

logo-southerncross.svg

1787 ms

__-4lrzEIpk

__-4lrzEIpk

344 ms

icon-update-browser.svg

icon-update-browser.svg

1787 ms

loader.gif

loader.gif

1793 ms

benefit-large--super-easy.svg

benefit-large--super-easy.svg

1792 ms

benefit-large--mylifedirect.svg

benefit-large--mylifedirect.svg

1790 ms

benefit-large--sit-tight.svg

benefit-large--sit-tight.svg

1842 ms

benefit-large--in-control.svg

benefit-large--in-control.svg

1845 ms

1553555394939296

1553555394939296

249 ms

237 ms

optimize.js

optimize.js

69 ms

benefit-large--save-coin.svg

benefit-large--save-coin.svg

1893 ms

clarity.js

clarity.js

40 ms

modules.cbd9768ba80ba0be5b17.js

modules.cbd9768ba80ba0be5b17.js

204 ms

src=4436575;type=Remar0;cat=lifed001;ord=1590204532095;gtm=2wga30;auiddc=847381647.1664935682;u3=%2F;~oref=https%3A%2F%2Fwww.lifedirect.co.nz%2F

src=4436575;type=Remar0;cat=lifed001;ord=1590204532095;gtm=2wga30;auiddc=847381647.1664935682;u3=%2F;~oref=https%3A%2F%2Fwww.lifedirect.co.nz%2F

278 ms

collect

collect

80 ms

collect

collect

238 ms

www-player.css

www-player.css

148 ms

www-embed-player.js

www-embed-player.js

197 ms

base.js

base.js

291 ms

fetch-polyfill.js

fetch-polyfill.js

137 ms

274 ms

icon-arrow-carousel.svg

icon-arrow-carousel.svg

1595 ms

landing-image-life-quote-and-compare.svg

landing-image-life-quote-and-compare.svg

1602 ms

icon-info-pink.svg

icon-info-pink.svg

1596 ms

landing-image-life-apply-online.svg

landing-image-life-apply-online.svg

1615 ms

ga-audiences

ga-audiences

573 ms

landing-image-life-got-you-covered.svg

landing-image-life-got-you-covered.svg

1458 ms

ad_status.js

ad_status.js

431 ms

s_logo.png

s_logo.png

1176 ms

id

id

339 ms

Y-zeT9jJ33tCNYTX0Kw8-3I-ogsAM9wZgys9W8554e8.js

Y-zeT9jJ33tCNYTX0Kw8-3I-ogsAM9wZgys9W8554e8.js

233 ms

embed.js

embed.js

160 ms

CustomerRating_OverallCB

CustomerRating_OverallCB

726 ms

tracking.js

tracking.js

510 ms

livechatextra.js

livechatextra.js

717 ms

icon-alert-error.svg

icon-alert-error.svg

712 ms

pixel.js

pixel.js

195 ms

iframe_api

iframe_api

148 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

160 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

133 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

131 ms

Create

Create

119 ms

generate_204

generate_204

10 ms

__-4lrzEIpk

__-4lrzEIpk

173 ms

www-widgetapi.js

www-widgetapi.js

42 ms

rp.gif

rp.gif

416 ms

visit-data

visit-data

577 ms

Create

Create

268 ms

237 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

95 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

102 ms

id

id

23 ms

common

common

204 ms

96 ms

GenerateIT

GenerateIT

14 ms

c.gif

c.gif

44 ms

Accessibility Review

secure.lifedirect.co.nz accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

secure.lifedirect.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

secure.lifedirect.co.nz SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Secure.lifedirect.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Secure.lifedirect.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

secure.lifedirect.co.nz

Open Graph data is detected on the main page of Secure Life Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: