Tools & Wizards About Us
secure.lifedirect.co.nz screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

secure.lifedirect.co.nz

Compare Insurance, quote and buy Life and Health Insurance | LifeDirect

Page Load Speed

6.2 sec in total

First Response

411 ms

Resources Loaded

5.5 sec

Page Rendered

278 ms

secure.lifedirect.co.nz screenshot

About Website

Visit secure.lifedirect.co.nz now to see the best up-to-date Secure Life Direct content for New Zealand and also check out these interesting facts you probably never knew about secure.lifedirect.co.nz

Compare insurance quotes with LifeDirect. Use our free online tool to build and compare insurance quotes and then apply online today!

Visit secure.lifedirect.co.nz

Key Findings

We analyzed Secure.lifedirect.co.nz page load time and found that the first response time was 411 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

secure.lifedirect.co.nz performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

43/100

25%

SI (Speed Index)

Value7.5 s

26/100

10%

TBT (Total Blocking Time)

Value1,010 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.021

100/100

15%

TTI (Time to Interactive)

Value14.6 s

8/100

10%

Network Requests Diagram

secure.lifedirect.co.nz

411 ms

secure.lifedirect.co.nz

805 ms

www.lifedirect.co.nz

1265 ms

gtm.js

72 ms

bundle.tracing.min.js

18 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Secure.lifedirect.co.nz, 90% (65 requests) were made to Lifedirect.co.nz and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Lifedirect.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 392.6 kB (42%)

Content Size

930.4 kB

After Optimization

537.7 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Secure.lifedirect.co.nz main page is 930.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 560.3 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 264.3 kB

  • Original 307.9 kB
  • After minification 296.4 kB
  • After compression 43.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 264.3 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 62.2 kB
  • After minification 62.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Secure Life Direct images are well optimized though.

JavaScript Optimization

-23%

Potential reduce by 128.3 kB

  • Original 560.3 kB
  • After minification 560.3 kB
  • After compression 432.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 128.3 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (27%)

Requests Now

64

After Optimization

47

  • AJAX
  • Images
  • JavaScript

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Secure Life Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

secure.lifedirect.co.nz

secure.lifedirect.co.nz

411 ms

secure.lifedirect.co.nz

secure.lifedirect.co.nz

805 ms

www.lifedirect.co.nz

www.lifedirect.co.nz

1265 ms

gtm.js

gtm.js

72 ms

bundle.tracing.min.js

bundle.tracing.min.js

18 ms

outdatedbrowser.min.js

outdatedbrowser.min.js

205 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

13 ms

common

common

409 ms

jquery331

jquery331

794 ms

manifest.a02a6d6b78089f85d111.js

manifest.a02a6d6b78089f85d111.js

591 ms

vendor.799861924191d6bc5a97.js

vendor.799861924191d6bc5a97.js

1576 ms

landing.b8718c55bd8023a453cc.js

landing.b8718c55bd8023a453cc.js

605 ms

homepage.c69f382caec08866673b.js

homepage.c69f382caec08866673b.js

599 ms

embed.js

embed.js

15 ms

icon-close-x-green.svg

icon-close-x-green.svg

610 ms

icon-nav-arrow.svg

icon-nav-arrow.svg

789 ms

icon-padlock-myld-sml.svg

icon-padlock-myld-sml.svg

803 ms

icon-hamburger-menu-green.svg

icon-hamburger-menu-green.svg

811 ms

logo-lifedirect-global-nav-green.svg

logo-lifedirect-global-nav-green.svg

814 ms

icon-padlock-myld-green.svg

icon-padlock-myld-green.svg

988 ms

hero-ground-element-curved-1920-taller.svg

hero-ground-element-curved-1920-taller.svg

991 ms

homepage-hero-animation-left-v01.gif

homepage-hero-animation-left-v01.gif

1201 ms

homepage-hero-animation-right-v01.gif

homepage-hero-animation-right-v01.gif

1208 ms

icon-product-life-v2.svg

icon-product-life-v2.svg

1018 ms

icon-product-health-v2.svg

icon-product-health-v2.svg

1189 ms

icon-product-income-v2.svg

icon-product-income-v2.svg

1193 ms

icon-product-house-and-contents.svg

icon-product-house-and-contents.svg

1220 ms

icon-product-trauma-v2.svg

icon-product-trauma-v2.svg

1387 ms

icon-product-mortgage-v2.svg

icon-product-mortgage-v2.svg

1390 ms

icon-product-business.svg

icon-product-business.svg

1402 ms

icon-product-car.svg

icon-product-car.svg

1408 ms

icon-product-pet.svg

icon-product-pet.svg

1424 ms

icon-product-kiwisaver.svg

icon-product-kiwisaver.svg

1613 ms

moneyhub-favourite-life-broker.svg

moneyhub-favourite-life-broker.svg

1615 ms

moneyhub-favourite-health-broker.svg

moneyhub-favourite-health-broker.svg

1823 ms

nz-cricket-logos.png

nz-cricket-logos.png

1823 ms

s_logo.png

s_logo.png

1625 ms

otallatin-regular.woff

otallatin-regular.woff

1683 ms

otallatin-medium-regular.woff

otallatin-medium-regular.woff

1906 ms

otallatin-bold.woff

otallatin-bold.woff

1712 ms

otallatin-extrabold-regular.woff

otallatin-extrabold-regular.woff

1743 ms

otallatin-black-regular.woff

otallatin-black-regular.woff

1885 ms

logo-accuro2.svg

logo-accuro2.svg

1810 ms

logo-aia.svg

logo-aia.svg

1800 ms

logo-aig.svg

logo-aig.svg

1610 ms

logo-asteronlife.svg

logo-asteronlife.svg

1443 ms

logo-ando.svg

logo-ando.svg

1577 ms

logo-cove-sml.png

logo-cove-sml.png

1578 ms

logo-chubb.svg

logo-chubb.svg

1593 ms

logo-dual.svg

logo-dual.svg

1424 ms

logo-fidelitylife-v3.svg

logo-fidelitylife-v3.svg

1414 ms

logo-greenwich.svg

logo-greenwich.svg

1427 ms

logo-initio.svg

logo-initio.svg

1565 ms

logo-koura-black.svg

logo-koura-black.svg

1567 ms

logo-nib.svg

logo-nib.svg

1413 ms

logo-partnerslife.svg

logo-partnerslife.svg

1424 ms

logo-southerncross.svg

logo-southerncross.svg

1400 ms

icon-update-browser.svg

icon-update-browser.svg

1249 ms

loader.gif

loader.gif

1382 ms

benefit-large--super-easy.svg

benefit-large--super-easy.svg

1384 ms

benefit-large--mylifedirect.svg

benefit-large--mylifedirect.svg

1393 ms

benefit-large--sit-tight.svg

benefit-large--sit-tight.svg

1398 ms

benefit-large--in-control.svg

benefit-large--in-control.svg

1236 ms

benefit-large--save-coin.svg

benefit-large--save-coin.svg

1253 ms

icon-arrow-carousel.svg

icon-arrow-carousel.svg

1376 ms

how-it-works-quote-and-compare.svg

how-it-works-quote-and-compare.svg

1392 ms

icon-info-green.svg

icon-info-green.svg

1373 ms

CustomerRating_OverallCB

CustomerRating_OverallCB

1223 ms

how-it-works-apply-online.svg

how-it-works-apply-online.svg

1208 ms

how-it-works--got-you-covered.svg

how-it-works--got-you-covered.svg

1231 ms

icon-alert-error.svg

icon-alert-error.svg

1352 ms

43 ms

Accessibility Review

secure.lifedirect.co.nz accessibility score

76

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

secure.lifedirect.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

secure.lifedirect.co.nz SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Secure.lifedirect.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Secure.lifedirect.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

secure.lifedirect.co.nz

Open Graph data is detected on the main page of Secure Life Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: