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Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

madisoninteractive.com.au

Madison Interactive - Lean Digital Development

Page Load Speed

11 sec in total

First Response

1 sec

Resources Loaded

9.5 sec

Page Rendered

421 ms

madisoninteractive.com.au screenshot

About Website

Welcome to madisoninteractive.com.au homepage info - get ready to check Madison Interactive best content right away, or after learning these important things about madisoninteractive.com.au

We provide ideation, marketing, strategy, design and development to ensure your clients get what they want as well as what need.

Visit madisoninteractive.com.au

Key Findings

We analyzed Madisoninteractive.com.au page load time and found that the first response time was 1 sec and then it took 9.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

madisoninteractive.com.au performance score

0

Network Requests Diagram

www.madisoninteractive.com.au

1021 ms

ga.js

9 ms

font-awesome.css

546 ms

ut-responsive-grid.css

551 ms

ut.table.style.css

561 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 88% of them (50 requests) were addressed to the original Madisoninteractive.com.au, 5% (3 requests) were made to Google-analytics.com and 4% (2 requests) were made to Staticxx.facebook.com. The less responsive or slowest element that took the longest time to load (5.8 sec) belongs to the original domain Madisoninteractive.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 60.1 kB (68%)

Content Size

88.2 kB

After Optimization

28.1 kB

  • HTML
  • JavaScript

In fact, the total size of Madisoninteractive.com.au main page is 88.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 71.0 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 60.1 kB

  • Original 71.0 kB
  • After minification 49.1 kB
  • After compression 10.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.9 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 60.1 kB or 85% of the original size.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 38 (68%)

Requests Now

56

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Madison Interactive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.madisoninteractive.com.au

www.madisoninteractive.com.au

1021 ms

ga.js

ga.js

9 ms

font-awesome.css

font-awesome.css

546 ms

ut-responsive-grid.css

ut-responsive-grid.css

551 ms

ut.table.style.css

ut.table.style.css

561 ms

ut.animate.css

ut.animate.css

845 ms

ut.elastislide.css

ut.elastislide.css

555 ms

ut.fancyrotator.css

ut.fancyrotator.css

534 ms

ut.shortcode.css

ut.shortcode.css

1021 ms

ut.twitter.css

ut.twitter.css

832 ms

styles.css

styles.css

843 ms

ut-fontface.css

ut-fontface.css

820 ms

flexslider.css

flexslider.css

867 ms

prettyPhoto.css

prettyPhoto.css

1081 ms

ut-superfish.css

ut-superfish.css

1088 ms

style.css

style.css

1384 ms

__utm.gif

__utm.gif

16 ms

jquery.js

jquery.js

1945 ms

jquery-migrate.min.js

jquery-migrate.min.js

1157 ms

jquery.form.min.js

jquery.form.min.js

1429 ms

scripts.js

scripts.js

1248 ms

jquery.lazyload.min.js

jquery.lazyload.min.js

1223 ms

modernizr.min.js

modernizr.min.js

1754 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

1526 ms

jquery.elastislide.js

jquery.elastislide.js

1585 ms

tabs.collapse.min.js

tabs.collapse.min.js

1521 ms

jquery.visible.min.js

jquery.visible.min.js

1685 ms

jquery.appear.js

jquery.appear.js

1788 ms

jquery.fitvids.js

jquery.fitvids.js

1789 ms

ut.scplugin.js

ut.scplugin.js

1898 ms

toucheffects.min.js

toucheffects.min.js

2012 ms

jquery.easing.min.js

jquery.easing.min.js

2070 ms

superfish.min.js

superfish.min.js

2074 ms

retina.min.js

retina.min.js

2033 ms

jquery.parallax.min.js

jquery.parallax.min.js

2156 ms

jquery.scrollTo.min.js

jquery.scrollTo.min.js

2186 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

2226 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

2286 ms

jquery.fittext.min.js

jquery.fittext.min.js

2306 ms

jquery.lazy.load.js

jquery.lazy.load.js

2024 ms

ut-init.js

ut-init.js

2118 ms

sdk.js

sdk.js

18 ms

logo2.png

logo2.png

1173 ms

overlay-pattern.png

overlay-pattern.png

1596 ms

VideoBg11.png

VideoBg11.png

5846 ms

divider.png

divider.png

1685 ms

introBg.jpg

introBg.jpg

2793 ms

overlay-pattern2.png

overlay-pattern2.png

1668 ms

raleway-regular-webfont.woff

raleway-regular-webfont.woff

1866 ms

raleway-medium-webfont.woff

raleway-medium-webfont.woff

1730 ms

raleway-semibold-webfont.woff

raleway-semibold-webfont.woff

2062 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

2993 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2839 ms

122 ms

xd_arbiter.php

xd_arbiter.php

50 ms

xd_arbiter.php

xd_arbiter.php

58 ms

__utm.gif

__utm.gif

66 ms

SEO Factors

madisoninteractive.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madisoninteractive.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Madisoninteractive.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

madisoninteractive.com.au

Open Graph data is detected on the main page of Madison Interactive. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: