Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

marketingagencies.org.uk

Home - Alliance of Independent Agencies

Page Load Speed

2.7 sec in total

First Response

401 ms

Resources Loaded

1.9 sec

Page Rendered

378 ms

marketingagencies.org.uk screenshot

About Website

Visit marketingagencies.org.uk now to see the best up-to-date Marketing Agencies content for United Kingdom and also check out these interesting facts you probably never knew about marketingagencies.org.uk

The Alliance. Collective strength for the independent agency community.

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Key Findings

We analyzed Marketingagencies.org.uk page load time and found that the first response time was 401 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

marketingagencies.org.uk performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value12.3 s

0/100

25%

SI (Speed Index)

Value11.1 s

6/100

10%

TBT (Total Blocking Time)

Value2,510 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.113

86/100

15%

TTI (Time to Interactive)

Value18.5 s

3/100

10%

Network Requests Diagram

marketingagencies.org.uk

401 ms

normalize.css

83 ms

layout.css

155 ms

style.css

326 ms

style4d.css

163 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 94% of them (68 requests) were addressed to the original Marketingagencies.org.uk, 3% (2 requests) were made to Google-analytics.com and 3% (2 requests) were made to Pbs.twimg.com. The less responsive or slowest element that took the longest time to load (885 ms) belongs to the original domain Marketingagencies.org.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 443.6 kB (25%)

Content Size

1.8 MB

After Optimization

1.3 MB

In fact, the total size of Marketingagencies.org.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 38.6 kB

  • Original 45.8 kB
  • After minification 34.2 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.6 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.6 kB or 84% of the original size.

Image Optimization

-13%

Potential reduce by 181.6 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Marketing Agencies needs image optimization as it can save up to 181.6 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 144.1 kB

  • Original 211.5 kB
  • After minification 194.6 kB
  • After compression 67.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 144.1 kB or 68% of the original size.

CSS Optimization

-84%

Potential reduce by 79.3 kB

  • Original 94.4 kB
  • After minification 74.8 kB
  • After compression 15.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingagencies.org.uk needs all CSS files to be minified and compressed as it can save up to 79.3 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (26%)

Requests Now

66

After Optimization

49

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Agencies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

marketingagencies.org.uk accessibility score

92

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Best Practices

marketingagencies.org.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

marketingagencies.org.uk SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingagencies.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Marketingagencies.org.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Marketing Agencies. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: