Report Summary

  • 0

    Performance

  • 33

    Accessibility

    Visual factors better than
    that of 18% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

martinborough.com

Martinborough NZ New Zealand Martinborough accommodation wine hotels motels lodges retreats local business real estate golf and much more.

Page Load Speed

3.3 sec in total

First Response

518 ms

Resources Loaded

2.7 sec

Page Rendered

153 ms

martinborough.com screenshot

About Website

Click here to check amazing Martinborough content. Otherwise, check out these important facts you probably never knew about martinborough.com

Martinborough new zealand online information and local business directory for the premium wine growing area of New Zealand.

Visit martinborough.com

Key Findings

We analyzed Martinborough.com page load time and found that the first response time was 518 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

martinborough.com performance score

0

Network Requests Diagram

martinborough.com

518 ms

newheader.html

218 ms

home.html

437 ms

newbanner.jpg

424 ms

menu1_01.gif

409 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that all of those requests were addressed to Martinborough.com and no external sources were called. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Martinborough.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 kB (1%)

Content Size

255.7 kB

After Optimization

253.5 kB

In fact, the total size of Martinborough.com main page is 255.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 254.5 kB which makes up the majority of the site volume.

HTML Optimization

-60%

Potential reduce by 748 B

  • Original 1.2 kB
  • After minification 1.2 kB
  • After compression 497 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 748 B or 60% of the original size.

Image Optimization

-1%

Potential reduce by 1.4 kB

  • Original 254.5 kB
  • After minification 253.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Martinborough images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 23 (53%)

Requests Now

43

After Optimization

20

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Martinborough. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Accessibility Review

martinborough.com accessibility score

33

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

martinborough.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

martinborough.com SEO score

73

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Martinborough.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Martinborough.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Martinborough. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: