Access mckinsey.com.br. Ideias Recentes | Brasil

Report Summary

About Website

Welcome to mckinsey.com.br homepage info - get ready to check Mc Kinsey best content for Brazil right away, or after learning these important things about mckinsey.com.br

Encontre conteúdo de grande relevância estratégica para o cenário brasileiro, diretamente aplicável ao mercado e elaborado pelos principais líderes da McKinsey & Company no Brasil e no mundo.

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name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

31/100

10%

LCP (Largest Contentful Paint)

Value13.0 s

0/100

25%

SI (Speed Index)

Value13.4 s

2/100

10%

TBT (Total Blocking Time)

Value1,730 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.388

26/100

15%

TTI (Time to Interactive)

Value19.3 s

2/100

10%

mckinsey.com.br

588 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Mckinsey.com.br and no external sources were called. The less responsive or slowest element that took the longest time to load (588 ms) belongs to the original domain Mckinsey.com.br.

Content Size

351 B

After Optimization

231 B

In fact, the total size of Mckinsey.com.br main page is 351 B. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. HTML takes 351 B which makes up the majority of the site volume.

HTML Optimization

-34%

Potential reduce by 120 B

Original 351 B
After minification 347 B
After compression 231 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 120 B or 34% of the original size.

Requests Now

After Optimization

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

Search Engine Optimization Advices

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

PT
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mckinsey.com.br can be misinterpreted by Google and other search engines. Our service has detected that Portuguese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Mckinsey.com.br main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mckinsey.com.br

Open Graph description is not detected on the main page of Mc Kinsey. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: