Tools & Wizards About Us
merchantinsider.com screenshot

Report Summary

  • 63

    Performance

    Renders faster than
    77% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

merchantinsider.com

Business Track | First Data

Page Load Speed

1.7 sec in total

First Response

161 ms

Resources Loaded

1.4 sec

Page Rendered

116 ms

merchantinsider.com screenshot

About Website

Visit merchantinsider.com now to see the best up-to-date Merchantinsider content for United States and also check out these interesting facts you probably never knew about merchantinsider.com

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Key Findings

We analyzed Merchantinsider.com page load time and found that the first response time was 161 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

merchantinsider.com performance score

63

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value190 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value6.8 s

55/100

10%

Network Requests Diagram

www.businesstrack.com

161 ms

www.myclientline.net

198 ms

prototype.js

239 ms

livepipe.js

150 ms

cookie.js

118 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Merchantinsider.com, 5% (1 request) were made to Businesstrack.com. The less responsive or slowest element that took the longest time to load (306 ms) relates to the external source Myclientline.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 886.7 kB (59%)

Content Size

1.5 MB

After Optimization

628.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchantinsider.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Javascripts take 775.2 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 7.1 kB

  • Original 9.3 kB
  • After minification 7.0 kB
  • After compression 2.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.3 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.1 kB or 76% of the original size.

Image Optimization

-6%

Potential reduce by 25.6 kB

  • Original 433.2 kB
  • After minification 407.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchantinsider images are well optimized though.

JavaScript Optimization

-77%

Potential reduce by 600.5 kB

  • Original 775.2 kB
  • After minification 588.3 kB
  • After compression 174.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 600.5 kB or 77% of the original size.

CSS Optimization

-85%

Potential reduce by 253.6 kB

  • Original 297.1 kB
  • After minification 228.9 kB
  • After compression 43.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchantinsider.com needs all CSS files to be minified and compressed as it can save up to 253.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (18%)

Requests Now

17

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchantinsider. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.businesstrack.com

www.businesstrack.com

161 ms

www.myclientline.net

www.myclientline.net

198 ms

prototype.js

prototype.js

239 ms

livepipe.js

livepipe.js

150 ms

cookie.js

cookie.js

118 ms

include.js

include.js

179 ms

styles.css

styles.css

45 ms

sm_trademark.gif

sm_trademark.gif

48 ms

img_login.jpg

img_login.jpg

306 ms

left_top_r15.png

left_top_r15.png

70 ms

right_top_r15.png

right_top_r15.png

68 ms

roundCorner_left.gif

roundCorner_left.gif

50 ms

roundCorner_right.gif

roundCorner_right.gif

91 ms

left_bottom_r15.png

left_bottom_r15.png

93 ms

right_bottom_r15.png

right_bottom_r15.png

112 ms

roundCorner-left-orange.gif

roundCorner-left-orange.gif

111 ms

roundCorner-right-orange.gif

roundCorner-right-orange.gif

113 ms

img-clientline-demo.png

img-clientline-demo.png

136 ms

img-tax-information-update.png

img-tax-information-update.png

132 ms

Accessibility Review

merchantinsider.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

merchantinsider.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

merchantinsider.com SEO score

62

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchantinsider.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Merchantinsider.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merchantinsider.com

Open Graph description is not detected on the main page of Merchantinsider. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: