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michiganavemag.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

michiganavemag.com

Michigan Ave Magazine - Events, Style, Fine Dining & Culture

Page Load Speed

10.8 sec in total

First Response

4.3 sec

Resources Loaded

5.6 sec

Page Rendered

915 ms

michiganavemag.com screenshot

About Website

Click here to check amazing Michigan Ave Mag content for United States. Otherwise, check out these important facts you probably never knew about michiganavemag.com

Coverage of parties, restaurants, bars, fashion, and things to do in Chicago.

Visit michiganavemag.com

Key Findings

We analyzed Michiganavemag.com page load time and found that the first response time was 4.3 sec and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

michiganavemag.com performance score

0

Network Requests Diagram

michiganavemag.com

4263 ms

common.css

81 ms

mw.forms.css

96 ms

mw.windows.css

93 ms

mw.imged.css

88 ms

Our browser made a total of 144 requests to load all elements on the main page. We found that 78% of them (113 requests) were addressed to the original Michiganavemag.com, 8% (11 requests) were made to Securepubads.g.doubleclick.net and 3% (5 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (4.3 sec) belongs to the original domain Michiganavemag.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 498.8 kB (6%)

Content Size

7.7 MB

After Optimization

7.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Michiganavemag.com main page is 7.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 7.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 86.5 kB

  • Original 100.3 kB
  • After minification 92.4 kB
  • After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.5 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 221.2 kB

  • Original 7.3 MB
  • After minification 7.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Michigan Ave Mag images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 187.7 kB

  • Original 281.9 kB
  • After minification 253.8 kB
  • After compression 94.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 187.7 kB or 67% of the original size.

CSS Optimization

-75%

Potential reduce by 3.4 kB

  • Original 4.5 kB
  • After minification 4.1 kB
  • After compression 1.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Michiganavemag.com needs all CSS files to be minified and compressed as it can save up to 3.4 kB or 75% of the original size.

Requests Breakdown

Number of requests can be reduced by 74 (52%)

Requests Now

141

After Optimization

67

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 141 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Michigan Ave Mag. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 55 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

michiganavemag.com

michiganavemag.com

4263 ms

common.css

common.css

81 ms

mw.forms.css

mw.forms.css

96 ms

mw.windows.css

mw.windows.css

93 ms

mw.imged.css

mw.imged.css

88 ms

status.css

status.css

86 ms

code_coloring.css

code_coloring.css

97 ms

syntax.css

syntax.css

121 ms

mediaelementplayer.css

mediaelementplayer.css

128 ms

mw.media.css

mw.media.css

129 ms

blogs.css

blogs.css

130 ms

php.js

php.js

129 ms

json2.js

json2.js

132 ms

jquery.js

jquery.js

273 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

168 ms

mediaelement-and-player.js

mediaelement-and-player.js

222 ms

mw.media.js

mw.media.js

170 ms

jquery.ui.core.js

jquery.ui.core.js

171 ms

jquery.ui.widget.js

jquery.ui.widget.js

173 ms

jquery.ui.mouse.js

jquery.ui.mouse.js

210 ms

jquery.ui.position.js

jquery.ui.position.js

212 ms

jquery.ui.draggable.js

jquery.ui.draggable.js

215 ms

jquery.ui.resizable.js

jquery.ui.resizable.js

217 ms

jquery.ui.slider.js

jquery.ui.slider.js

253 ms

jquery.AjaxUpload.js

jquery.AjaxUpload.js

255 ms

hoverIntent.js

hoverIntent.js

258 ms

superfish.js

superfish.js

259 ms

imagesloaded.pkgd.js

imagesloaded.pkgd.js

260 ms

common.js

common.js

341 ms

ajax.js

ajax.js

301 ms

debug.js

debug.js

302 ms

console.js

console.js

302 ms

mw.common.js

mw.common.js

302 ms

mw.windows.js

mw.windows.js

314 ms

mw.debug.js

mw.debug.js

349 ms

mw.system.js

mw.system.js

351 ms

css

css

24 ms

css

css

35 ms

css

css

46 ms

reset.css

reset.css

325 ms

main.css

main.css

287 ms

responsive.css

responsive.css

282 ms

sidr.css

sidr.css

307 ms

font-awesome.css

font-awesome.css

305 ms

owl.carousel.css

owl.carousel.css

304 ms

magnific-popup.css

magnific-popup.css

306 ms

scroller.css

scroller.css

282 ms

mw.forms.js

mw.forms.js

288 ms

mw.imged.js

mw.imged.js

317 ms

mw.responsive.js

mw.responsive.js

312 ms

blogs.js

blogs.js

396 ms

google_ads.js

google_ads.js

275 ms

scroller.js

scroller.js

287 ms

sidr.js

sidr.js

305 ms

jquery.magnific-popup.js

jquery.magnific-popup.js

316 ms

owl.carousel.js

owl.carousel.js

276 ms

jquery.onscreen.js

jquery.onscreen.js

273 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

282 ms

jquery.lavalamp.min.js

jquery.lavalamp.min.js

300 ms

scripts.js

scripts.js

328 ms

gpt.js

gpt.js

17 ms

logo.jpg

logo.jpg

83 ms

menu.png

menu.png

84 ms

Adam-Glassman.jpg

Adam-Glassman.jpg

455 ms

Formentos-0001.jpg

Formentos-0001.jpg

341 ms

Silversmith-Hotel.jpg

Silversmith-Hotel.jpg

407 ms

Le-Fragranze-D-Ambiante-Prosecco-Antica-Farmacista.jpg

Le-Fragranze-D-Ambiante-Prosecco-Antica-Farmacista.jpg

453 ms

Krewella.jpg

Krewella.jpg

313 ms

footerLogo.jpg

footerLogo.jpg

89 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

209 ms

pubads_impl_81.js

pubads_impl_81.js

14 ms

Beef-and-Barley.jpg

Beef-and-Barley.jpg

305 ms

The-Langham.jpg

The-Langham.jpg

332 ms

Kevin-Coval.jpg

Kevin-Coval.jpg

430 ms

Adam-Glassman.jpg

Adam-Glassman.jpg

365 ms

LeonardoDiCaprio_KateWinslet.jpg

LeonardoDiCaprio_KateWinslet.jpg

383 ms

EmmaRoberts.jpg

EmmaRoberts.jpg

403 ms

Krewella.jpg

Krewella.jpg

425 ms

Stephan-as-Jesse-Owens.jpg

Stephan-as-Jesse-Owens.jpg

427 ms

naomi-watts-f.jpg

naomi-watts-f.jpg

445 ms

Formentos-0001.jpg

Formentos-0001.jpg

454 ms

Bread-and-Wine-0001.jpg

Bread-and-Wine-0001.jpg

455 ms

restaurants-chicago.jpg

restaurants-chicago.jpg

459 ms

Rockit-0002.jpg

Rockit-0002.jpg

505 ms

container.html

container.html

38 ms

ads

ads

100 ms

Donna-Hall.jpg

Donna-Hall.jpg

449 ms

Le-Fragranze-D-Ambiante-Prosecco-Antica-Farmacista.jpg

Le-Fragranze-D-Ambiante-Prosecco-Antica-Farmacista.jpg

432 ms

Home-Decor.jpg

Home-Decor.jpg

442 ms

2450-N_-Lakeview-Ave.jpg

2450-N_-Lakeview-Ave.jpg

443 ms

Prada.jpg

Prada.jpg

445 ms

Astrowifey.jpg

Astrowifey.jpg

482 ms

spring-fashion-f.jpg

spring-fashion-f.jpg

539 ms

Shop.jpg

Shop.jpg

539 ms

spring-plays.jpg

spring-plays.jpg

488 ms

Culture.jpg

Culture.jpg

489 ms

MoCP-at-40.jpg

MoCP-at-40.jpg

488 ms

Silversmith-Hotel.jpg

Silversmith-Hotel.jpg

514 ms

Jason-Peterson.jpg

Jason-Peterson.jpg

533 ms

Chicago-Riverwalk-USE.jpg

Chicago-Riverwalk-USE.jpg

598 ms

Ulivieri.jpg

Ulivieri.jpg

532 ms

watches-4.jpg

watches-4.jpg

555 ms

Timepieces.jpg

Timepieces.jpg

562 ms

analytics.js

analytics.js

48 ms

beacon.js

beacon.js

40 ms

quant.js

quant.js

40 ms

16531151615184172994

16531151615184172994

103 ms

osd.js

osd.js

34 ms

ads

ads

42 ms

pixel;r=1098892113;a=p-e6M-zMcSgtpfk;fpan=1;fpa=P0-1280833314-1456790952007;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456790952006;tzo=-180;ref=;url=http%3A%2F%2Fmichiganavemag.com%2F;ogl=

pixel;r=1098892113;a=p-e6M-zMcSgtpfk;fpan=1;fpa=P0-1280833314-1456790952007;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456790952006;tzo=-180;ref=;url=http%3A%2F%2Fmichiganavemag.com%2F;ogl=

29 ms

collect

collect

29 ms

emeralds.jpg

emeralds.jpg

429 ms

collect

collect

84 ms

4319795342669771553

4319795342669771553

59 ms

ads

ads

53 ms

gemfields.jpg

gemfields.jpg

403 ms

imgad

imgad

29 ms

ads

ads

46 ms

Screen_Shot_2016-02-16_at_9_55_55_AM.png

Screen_Shot_2016-02-16_at_9_55_55_AM.png

386 ms

Screen_Shot_2015-11-17_at_12_32_50_PM.png

Screen_Shot_2015-11-17_at_12_32_50_PM.png

404 ms

Screen_Shot_2015-10-26_at_2_45_00_PM.png

Screen_Shot_2015-10-26_at_2_45_00_PM.png

397 ms

-w-200.jpg

-w-200.jpg

154 ms

ads

ads

42 ms

Screen_Shot_2015-09-25_at_10_44_44_AM.png

Screen_Shot_2015-09-25_at_10_44_44_AM.png

360 ms

slider-nav-small.png

slider-nav-small.png

307 ms

Karen_Balfour,_Kellie_Sanders,_and_Kerianne_Manning.jpg

Karen_Balfour,_Kellie_Sanders,_and_Kerianne_Manning.jpg

349 ms

Erwan_Camaret,_Jory_Hayes,_and_Xavier_Durrant-0001.jpg

Erwan_Camaret,_Jory_Hayes,_and_Xavier_Durrant-0001.jpg

331 ms

ads

ads

40 ms

Monica_Haslip_and_Hebru_Brantley_with_Amar_e_and_Alexis_Stoudemire.jpg

Monica_Haslip_and_Hebru_Brantley_with_Amar_e_and_Alexis_Stoudemire.jpg

311 ms

Christophe_de_Pous_and_Monique_Mosleycutn.jpg

Christophe_de_Pous_and_Monique_Mosleycutn.jpg

349 ms

Cindy_Mogentale,_Michael_Smith,_and_Anne_Louckscut-tn.jpg

Cindy_Mogentale,_Michael_Smith,_and_Anne_Louckscut-tn.jpg

348 ms

Hannibal_Buress.jpg

Hannibal_Buress.jpg

348 ms

Ashey_Wheater,_Patti_Eylar,_Sandi_Hartstein,_Greg_Cameron,_and_Merritt_DeWitt.jpg

Ashey_Wheater,_Patti_Eylar,_Sandi_Hartstein,_Greg_Cameron,_and_Merritt_DeWitt.jpg

350 ms

Elizabeth_Olson_and_Josephine_Zizic.jpg

Elizabeth_Olson_and_Josephine_Zizic.jpg

334 ms

Dan_Uslan,_Duncan_Keith,_and_J_P_Anderson.jpg

Dan_Uslan,_Duncan_Keith,_and_J_P_Anderson.jpg

323 ms

Mark_Yeager,_Paula_Fasseas,_Heather_Yeager,_Tara_Clack_Bell,_Dr_Alex_Paziotopoulos_and_Alexis_Fasseas,_Photo_by_Sparegna_Photography.jpg

Mark_Yeager,_Paula_Fasseas,_Heather_Yeager,_Tara_Clack_Bell,_Dr_Alex_Paziotopoulos_and_Alexis_Fasseas,_Photo_by_Sparegna_Photography.jpg

349 ms

ads

ads

40 ms

imgad

imgad

27 ms

ads

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41 ms

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39 ms

18325894944149734189

18325894944149734189

22 ms

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38 ms

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41 ms

1009159026027602903

1009159026027602903

11 ms

SEO Factors

michiganavemag.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Michiganavemag.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Michiganavemag.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

michiganavemag.com

Open Graph description is not detected on the main page of Michigan Ave Mag. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: