Tools & Wizards About Us
midwestpub.com screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    73% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

midwestpub.com

Midwest Publishing Company - Online Energy Directory

Page Load Speed

1.2 sec in total

First Response

34 ms

Resources Loaded

980 ms

Page Rendered

185 ms

midwestpub.com screenshot

About Website

Click here to check amazing Midwest Pub content. Otherwise, check out these important facts you probably never knew about midwestpub.com

MNI is the nation's oldest and largest compiler and publisher of B2B industrial databases, manufacturers directories, and data statistics, founded in 1912.

Visit midwestpub.com

Key Findings

We analyzed Midwestpub.com page load time and found that the first response time was 34 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

midwestpub.com performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value14.4 s

0/100

25%

SI (Speed Index)

Value3.1 s

93/100

10%

TBT (Total Blocking Time)

Value340 ms

74/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value7.3 s

50/100

10%

Network Requests Diagram

midwestpub.com

34 ms

www.mni.net

194 ms

main.css

25 ms

jquery.min.js

28 ms

jquery-ui.min.js

42 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Midwestpub.com, 54% (19 requests) were made to Mni.net and 9% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (437 ms) relates to the external source Mni.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 368.3 kB (23%)

Content Size

1.6 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midwestpub.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 12.7 kB

  • Original 17.4 kB
  • After minification 16.5 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.7 kB or 73% of the original size.

Image Optimization

-24%

Potential reduce by 354.6 kB

  • Original 1.5 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Midwest Pub needs image optimization as it can save up to 354.6 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 771 B

  • Original 136.7 kB
  • After minification 136.7 kB
  • After compression 135.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-10%

Potential reduce by 233 B

  • Original 2.4 kB
  • After minification 2.4 kB
  • After compression 2.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midwestpub.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 17 (52%)

Requests Now

33

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midwest Pub. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

midwestpub.com

midwestpub.com

34 ms

www.mni.net

www.mni.net

194 ms

main.css

main.css

25 ms

jquery.min.js

jquery.min.js

28 ms

jquery-ui.min.js

jquery-ui.min.js

42 ms

076d250e57.js

076d250e57.js

83 ms

jquery.validate.js

jquery.validate.js

59 ms

js

js

73 ms

js

js

188 ms

bat.js

bat.js

256 ms

analytics.js

analytics.js

257 ms

fbevents.js

fbevents.js

99 ms

insight.min.js

insight.min.js

398 ms

mni_white.svg

mni_white.svg

95 ms

cart.png

cart.png

90 ms

home.jpg

home.jpg

434 ms

devices.png

devices.png

366 ms

industryselect.svg

industryselect.svg

356 ms

industrynet.svg

industrynet.svg

349 ms

directories.png

directories.png

437 ms

quoteblkopen.png

quoteblkopen.png

323 ms

quoteblkclose.png

quoteblkclose.png

344 ms

5stars.png

5stars.png

366 ms

bullet_red.png

bullet_red.png

366 ms

facebook.png

facebook.png

376 ms

twitter.png

twitter.png

387 ms

linkedin.png

linkedin.png

386 ms

youtube.png

youtube.png

383 ms

instagram.png

instagram.png

397 ms

233 ms

js

js

170 ms

collect

collect

52 ms

46 ms

collect

collect

38 ms

insight.old.min.js

insight.old.min.js

4 ms

Accessibility Review

midwestpub.com accessibility score

93

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

midwestpub.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

midwestpub.com SEO score

79

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midwestpub.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midwestpub.com main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

midwestpub.com

Open Graph description is not detected on the main page of Midwest Pub. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: