Report Summary

  • 1

    Performance

    Renders faster than
    29% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 65% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    47% of websites

  • 86

    SEO

    Google-friendlier than
    66% of websites

migros.ch

Migros Online

Page Load Speed

10 sec in total

First Response

498 ms

Resources Loaded

8.6 sec

Page Rendered

814 ms

migros.ch screenshot

About Website

Visit migros.ch now to see the best up-to-date Migros content for Switzerland and also check out these interesting facts you probably never knew about migros.ch

Commandez en ligne et gagnez du temps - nous vous livrons vos courses à votre porte. 12'500 produits Migros à prix Migros et articles de marque

Visit migros.ch

Key Findings

We analyzed Migros.ch page load time and found that the first response time was 498 ms and then it took 9.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster. This domain responded with an error, which can significantly jeopardize Migros.ch rating and web reputation

Performance Metrics

migros.ch performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value11.3 s

0/100

25%

SI (Speed Index)

Value15.0 s

1/100

10%

TBT (Total Blocking Time)

Value5,840 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.814

4/100

15%

TTI (Time to Interactive)

Value21.1 s

1/100

10%

Network Requests Diagram

www.migros.ch

498 ms

de.html

386 ms

immediate.min.js

385 ms

styles.css

481 ms

components.css

575 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 68% of them (89 requests) were addressed to the original Migros.ch, 11% (14 requests) were made to Cdn.migros.ch and 5% (6 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (5.3 sec) relates to the external source Cdn.migros.ch.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (83%)

Content Size

1.5 MB

After Optimization

256.2 kB

In fact, the total size of Migros.ch main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 650.8 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 438.6 kB

  • Original 490.1 kB
  • After minification 439.5 kB
  • After compression 51.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 438.6 kB or 89% of the original size.

Image Optimization

-30%

Potential reduce by 400 B

  • Original 1.3 kB
  • After minification 935 B

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Migros needs image optimization as it can save up to 400 B or 30% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-74%

Potential reduce by 483.6 kB

  • Original 650.8 kB
  • After minification 650.8 kB
  • After compression 167.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 483.6 kB or 74% of the original size.

CSS Optimization

-89%

Potential reduce by 302.5 kB

  • Original 339.1 kB
  • After minification 286.5 kB
  • After compression 36.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Migros.ch needs all CSS files to be minified and compressed as it can save up to 302.5 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (47%)

Requests Now

112

After Optimization

59

The browser has sent 112 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Migros. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

migros.ch accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

migros.ch best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

migros.ch SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    FR

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Migros.ch can be misinterpreted by Google and other search engines. Our service has detected that French is used on the page, and it does not match the claimed German language. Our system also found out that Migros.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Migros. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: