Analyze Einfach gut leben | Migros

Migros - Einfach gut leben! Alles über die grösste Detailhändlerin der Schweiz. Entdecken Sie unsere Filialen, aktuelle Aktionen, Cumulus-Angebote und mehr.

Page load speed analysis

  • 16/100

    Poor result
  • 4

    Successful tests
  • 4

    Failed tests
  • First response

    498 ms

  • Resources loaded

    8.6 sec

  • Page rendered

    814 ms

  • Total page load time

    10 sec

Visit now to see the best up-to-date Migros content for Switzerland and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 498 ms and then it took 9.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster. This domain responded with an error, which can significantly jeopardize rating and web reputation

Page optimization

  • HTML 490.1 kB
    Images 1.3 kB
    Javascripts 652.1 kB
    CSS 339.1 kB

    In fact, the total size of main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 652.1 kB which makes up the majority of the site volume.

    • Original 490.1 kB
    • After minification 439.5 kB
    • After compression 51.5 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 438.6 kB or 89% of the original size.

    • Original 1.3 kB
    • After optimization 935 B

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Migros needs image optimization as it can save up to 400 B or 30% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 652.1 kB
    • After minification 652.1 kB
    • After compression 146.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 506.0 kB or 78% of the original size.

    • Original 339.1 kB
    • After minification 286.5 kB
    • After compression 36.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 302.5 kB or 89% of the original size.

Network requests diagram

  • de.html
  • immediate.min.js
  • styles.css
  • components.css
  • 100-green.min.css
  • 101-cipo.min.css
  • 102-dirac.min.css
  • 103-ucb.min.css
  • main.min.js
  • vendor.min.js
  • 000-base.min.js
  • 100-green.min.js
  • 101-cipo.min.js
  • 102-dirac.min.js
  • 103-ucb.min.js
  • 999-terrific-bootstrap.js
  • components.css
  • components-blessed1.css
  • print.css
  • j.php
  • information-i-icon-white.svg
  • server
  • migrosx.svg
  • 041-12016009_Teaser_Migrosch_Herz_1536x1152px_D%5B4%5D.jpg.2016-01-29-22-37-16.jpg
  • migipedia_4_3_mittig.jpg.2015-10-13-10-07-33.jpg
  • 16_9_Teaser_Cumulus_Startseite.jpg.2016-01-29-22-14-44.jpg
  • 1_1_F8F6F5_New_Talents_DE_2.jpg.2016-01-29-22-23-43.jpg
  • Headerteaser_ChrunchyCloud_2160x1215px_sRGB_d.jpg.2016-02-08-16-16-58.jpg
  • 2160x1215-voting-de.jpg.2016-02-19-14-07-09.jpg
  • 041-60016008_Natasha_Buhene-Migrosch_2160x1215_d_verlauf.jpg.2016-02-19-14-32-04.jpg
  • B%C3%BChnenteaser_Micasa_1260x1215_dfi_logo_neu.jpg.2016-02-08-17-28-30.jpg
  • 1_1_Aktion_DE.png
  • 4_3_Teaser_Cumulus_Angebote.jpg.2016-01-29-22-10-42.jpg
  • 1_1_Freisteller_M_Budget_mobile.png.2016-02-12-15-36-12.png
  • region_aare_1_1.jpg.2015-10-13-10-07-34.jpg
  • kulturprozent_1_1.jpg.2016-02-05-15-16-11.jpg
  • 1_1-f8f6f5_0002_Generation%20M%20-%20DE.jpg.2016-02-05-15-15-32.jpg
  • famigros_1_1.jpg.2015-10-13-10-07-33.jpg
  • cumulus_1_1.jpg.2015-10-13-10-07-34.jpg
  • stellenboerse_1-1.jpg.2016-01-29-22-12-05.jpg
  • cumulus_newsletter_16_9.jpg.2016-01-29-22-24-37.jpg
  • 16_9_Ueber_Cumulus.jpg.2016-01-29-22-23-54.jpg
  • migipedia.png
  • newsletter.png
  • loading.gif
  • icon-navi-shopping.svg
  • icon-navi-migroskosmos.svg
  • icon-navi-mymigros.svg
  • menu-search-icon.svg
  • textlink-bg.png
  • 2160x1215-voting-de.jpg.2016-02-19-14-07-09.jpg
  • wood-tile.jpg
  • filiale-3m.png
  • note-right-white.svg
  • arrow-teaser.svg
  • arrow-teaser-big.svg
  • arrow-right-orange-large.svg
  • note-right-cyan.svg
  • main.min.js
  • arrow-right-orange.svg
  • social-media-facebook.svg
  • social-media-twitter.svg
  • social-media-googleplus.svg
  • v.gif
  • va-fbc30fe569246b4c14a32b01679c9492.js
  • social-media-mail.svg
  • arrow-to-top.svg
  • arrow-right-medium-footer.svg
  • icon-social-facebook-white-square.svg
  • icon-social-google-white.svg
  • icon-social-twitter-white.svg
  • icon-social-youtube-white.svg
  • icon-social-instagram-white.svg
  • helveticaneue-roman.woff
  • helveticaneue-condensed-bold.woff
  • helveticaneue-condensed-heavy.woff
  • helveticaneue-condensed.woff
  • migros-icons.woff
  • migros-icons.ttf
  • helveticaneue-bold.woff
  • MarketWeb.woff
  • helveticaneue-heavy.woff
  • webfont-helveticaneue-light.woff
  • 2160x1215-voting-de.jpg.2016-02-19-14-07-09.jpg
  • f.js
  • tab.png
  • gtm.js
  • user
  • 00.html
  • 01.html
  • 03.html
  • 04.html
  • l.gif
  • einkaufen_ff6600.svg
  • border-dotted.png
  • vorteile_ff6600.svg
  • service_ff6600.svg
  • filialfinder_ff6600.svg
  • gastronomie_ff6600.svg
  • online-shop_ff6600.svg
  • unternehmen_ff6600.svg
  • jquery.min.js
  • analytics.js
  • conversion_async.js
  • 5B_2014_Teaser_1536x1152px_DE_V1.jpg.2016-02-22-16-09-28.jpg
  • hit_home_w03_1536x1152.jpg.2016-01-29-22-18-26.jpg
  • Ille_ohne-Text_DE.jpg.2016-01-29-22-37-14.jpg
  • linkid.js
  • server
  • collect
  • collect
  • ga-audiences
  • trackingid
  • collect
  • collect
  • ga-audiences
  • success
  • preferredstore
  • 0.html
  • 0.html
  • location-white.svg
  • headerbar-collapse-indicator-down.svg
  • ec.js
  • 041-60016008_Natasha_Buhene-Migrosch_2160x1215_d_verlauf.jpg.2016-02-19-14-32-04.jpg
  • helveticaneue-condensed.ttf
  • collect
  • 041-60016008_Natasha_Buhene-Migrosch_2160x1215_d_verlauf.jpg.2016-02-19-14-32-04.jpg

Our browser made a total of 130 requests to load all elements on the main page. We found that 68% of them (89 requests) were addressed to the original, 11% (14 requests) were made to and 5% (6 requests) were made to The less responsive or slowest element that took the longest time to load (5.3 sec) relates to the external source

Additional info on


The browser has sent 112 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Migros. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Poor result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 2 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 3600
NS 3600
NS 3600
NS 3600

3600 Mname:
Serial: 473219076
Refresh: 1200
Retry: 180
Expire: 1209600
Minimum-ttl: 3600

Language and encoding

Good result


DE de language flag


DE de language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 94.6% of all visits is Switzerland. It’s good for that their server is also located in Switzerland, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Migros. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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