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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

millwardbrown.com

Kantar. Understand People. Inspire Growth.

Page Load Speed

2.4 sec in total

First Response

421 ms

Resources Loaded

1.7 sec

Page Rendered

215 ms

millwardbrown.com screenshot

About Website

Visit millwardbrown.com now to see the best up-to-date Millwardbrown content for United States and also check out these interesting facts you probably never knew about millwardbrown.com

Kantar is the world’s leading data, insights and consulting company. Discover how we help clients understand people and inspire growth, and our innovative approach to market research.

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Key Findings

We analyzed Millwardbrown.com page load time and found that the first response time was 421 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster. This domain responded with an error, which can significantly jeopardize Millwardbrown.com rating and web reputation

Performance Metrics

millwardbrown.com performance score

0

Network Requests Diagram

www.millwardbrown.com

421 ms

jquery.bxslider.css

17 ms

magnific-popup.css

15 ms

easy-responsive-tabs.css

17 ms

video-js.min.css

32 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 71% of them (46 requests) were addressed to the original Millwardbrown.com, 6% (4 requests) were made to Platform.twitter.com and 3% (2 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (421 ms) belongs to the original domain Millwardbrown.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.7 MB (67%)

Content Size

5.6 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Millwardbrown.com main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 4.3 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 88.5 kB

  • Original 109.0 kB
  • After minification 94.2 kB
  • After compression 20.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.7 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 88.5 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 9.7 kB

  • Original 461.1 kB
  • After minification 451.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Millwardbrown images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 3.1 MB

  • Original 4.3 MB
  • After minification 4.3 MB
  • After compression 1.3 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 3.1 MB or 70% of the original size.

CSS Optimization

-85%

Potential reduce by 548.7 kB

  • Original 649.4 kB
  • After minification 593.8 kB
  • After compression 100.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Millwardbrown.com needs all CSS files to be minified and compressed as it can save up to 548.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (65%)

Requests Now

62

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Millwardbrown. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.millwardbrown.com

www.millwardbrown.com

421 ms

jquery.bxslider.css

jquery.bxslider.css

17 ms

magnific-popup.css

magnific-popup.css

15 ms

easy-responsive-tabs.css

easy-responsive-tabs.css

17 ms

video-js.min.css

video-js.min.css

32 ms

mt2ettqf.js

mt2ettqf.js

35 ms

plusone.js

plusone.js

95 ms

js

js

60 ms

Telerik.Web.UI.WebResource.axd

Telerik.Web.UI.WebResource.axd

29 ms

base.css

base.css

15 ms

styles.css

styles.css

13 ms

jquery.selectbox.css

jquery.selectbox.css

27 ms

print.css

print.css

12 ms

WebResource.axd

WebResource.axd

26 ms

Telerik.Web.UI.WebResource.axd

Telerik.Web.UI.WebResource.axd

30 ms

ScriptResource.axd

ScriptResource.axd

25 ms

Telerik.Web.UI.WebResource.axd

Telerik.Web.UI.WebResource.axd

83 ms

buttons.js

buttons.js

401 ms

jquery.selectbox.js

jquery.selectbox.js

27 ms

iscroll.js

iscroll.js

28 ms

matchMedia.js

matchMedia.js

28 ms

matchMedia.addListener.js

matchMedia.addListener.js

28 ms

jquery.placeholder.js

jquery.placeholder.js

28 ms

enquire.min.js

enquire.min.js

29 ms

customRadioCheck.min.js

customRadioCheck.min.js

33 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

32 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

32 ms

easyResponsiveTabs.js

easyResponsiveTabs.js

32 ms

video.js

video.js

83 ms

youtube.js

youtube.js

35 ms

init.js

init.js

61 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

28 ms

desktop.css

desktop.css

35 ms

tablet.css

tablet.css

26 ms

mobile.css

mobile.css

31 ms

mb-desktop@13661e12976c83776a55ba81ff0200f14cae.png

mb-desktop@13661e12976c83776a55ba81ff0200f14cae.png

12 ms

mb-desktop@7681c12976c83776a55ba81ff0200f14cae.png

mb-desktop@7681c12976c83776a55ba81ff0200f14cae.png

13 ms

mb-desktop@3201d12976c83776a55ba81ff0200f14cae.png

mb-desktop@3201d12976c83776a55ba81ff0200f14cae.png

13 ms

will-advertising-be-dead-by-2025_320x180@320.jpg

will-advertising-be-dead-by-2025_320x180@320.jpg

12 ms

driving-brand-growth_320x180@320.jpg

driving-brand-growth_320x180@320.jpg

13 ms

make_your_brand_the_obvious_choice_320x180@320.jpg

make_your_brand_the_obvious_choice_320x180@320.jpg

13 ms

adreaction-2015_320x180@1366.jpg

adreaction-2015_320x180@1366.jpg

13 ms

brandnews_300x50.png

brandnews_300x50.png

22 ms

29A5F1_2_0.woff

29A5F1_2_0.woff

22 ms

MB-logo-horizontal.png

MB-logo-horizontal.png

174 ms

MillwardBrown.ttf

MillwardBrown.ttf

13 ms

29A5F1_0_0.woff

29A5F1_0_0.woff

13 ms

widgets.js

widgets.js

26 ms

analytics.js

analytics.js

114 ms

insight.min.js

insight.min.js

109 ms

Digital-Predictions-2016_972x552@1366.jpg

Digital-Predictions-2016_972x552@1366.jpg

51 ms

getAllAppDefault.esi

getAllAppDefault.esi

75 ms

how-can-we-help-you-promo_320x180@1366.jpg

how-can-we-help-you-promo_320x180@1366.jpg

42 ms

straight-talk-blog-promo_320x180@1366.jpg

straight-talk-blog-promo_320x180@1366.jpg

43 ms

perspectives-app-promo_320x180@1366.jpg

perspectives-app-promo_320x180@1366.jpg

42 ms

timeline.1b43d11859b7663a2225b885f87704a5.js

timeline.1b43d11859b7663a2225b885f87704a5.js

22 ms

collect

collect

24 ms

syndication

syndication

115 ms

250939478192037888

250939478192037888

197 ms

collect

collect

67 ms

getSegment.php

getSegment.php

160 ms

checkOAuth.esi

checkOAuth.esi

59 ms

t.dhj

t.dhj

51 ms

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

4 ms

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

9 ms

SEO Factors

millwardbrown.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Millwardbrown.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Millwardbrown.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

millwardbrown.com

Open Graph description is not detected on the main page of Millwardbrown. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: