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morgansdirect.co.uk screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    72% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

morgansdirect.co.uk

Morgan's Direct Limited | Office Stationery

Page Load Speed

9.6 sec in total

First Response

2.2 sec

Resources Loaded

6.9 sec

Page Rendered

427 ms

morgansdirect.co.uk screenshot

About Website

Welcome to morgansdirect.co.uk homepage info - get ready to check Morgan S Direct best content right away, or after learning these important things about morgansdirect.co.uk

Morgan's Direct - supplying pens, pencils, folders and other office stationery to businesses and families for over 10 years. All top brands available.

Visit morgansdirect.co.uk

Key Findings

We analyzed Morgansdirect.co.uk page load time and found that the first response time was 2.2 sec and then it took 7.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

morgansdirect.co.uk performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

4/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value50 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.2 s

61/100

10%

Network Requests Diagram

morgansdirect.co.uk

2237 ms

wp-emoji-release.min.js

119 ms

frontend.min.css

211 ms

css

109 ms

menu-animation.min.css

275 ms

Our browser made a total of 160 requests to load all elements on the main page. We found that 68% of them (108 requests) were addressed to the original Morgansdirect.co.uk, 14% (23 requests) were made to Fonts.gstatic.com and 5% (8 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Morgansdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 728.2 kB (14%)

Content Size

5.1 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Morgansdirect.co.uk main page is 5.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 299.9 kB

  • Original 357.9 kB
  • After minification 353.6 kB
  • After compression 58.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 299.9 kB or 84% of the original size.

Image Optimization

-9%

Potential reduce by 382.6 kB

  • Original 4.4 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morgan S Direct images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 13.0 kB

  • Original 163.6 kB
  • After minification 163.6 kB
  • After compression 150.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-21%

Potential reduce by 32.7 kB

  • Original 154.5 kB
  • After minification 153.8 kB
  • After compression 121.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morgansdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 32.7 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 104 (78%)

Requests Now

134

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 134 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morgan S Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 58 to 1 for JavaScripts and from 30 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

morgansdirect.co.uk

morgansdirect.co.uk

2237 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

119 ms

frontend.min.css

frontend.min.css

211 ms

css

css

109 ms

menu-animation.min.css

menu-animation.min.css

275 ms

style.min.css

style.min.css

341 ms

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347 ms

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283 ms

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294 ms

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352 ms

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374 ms

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467 ms

elementor-icons.min.css

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481 ms

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488 ms

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580 ms

post-1.css

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489 ms

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542 ms

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559 ms

style.css

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577 ms

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92 ms

jquery.min.js

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577 ms

jquery-migrate.min.js

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628 ms

md5.js

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634 ms

util.js

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649 ms

frontend_blocks_deprecated_v2.js

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660 ms

public.min.js

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665 ms

headerScript.min.js

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719 ms

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82 ms

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774 ms

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menu.min.js

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628 ms

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dom-ready.min.js

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654 ms

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i18n.min.js

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a11y.min.js

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576 ms

autocomplete.min.js

autocomplete.min.js

573 ms

frontend.min.js

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570 ms

index.js

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685 ms

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660 ms

functions-frontend.min.js

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646 ms

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618 ms

add-to-cart.min.js

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605 ms

js.cookie.min.js

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603 ms

woocommerce.min.js

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774 ms

cart-fragments.min.js

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746 ms

common.min.js

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731 ms

datepicker.min.js

datepicker.min.js

711 ms

date-picker.js

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703 ms

main.js

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706 ms

button.js

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852 ms

xoo-wsc-main.js

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804 ms

main.js

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787 ms

webpack.runtime.min.js

webpack.runtime.min.js

736 ms

frontend-modules.min.js

frontend-modules.min.js

730 ms

waypoints.min.js

waypoints.min.js

731 ms

swiper.min.js

swiper.min.js

864 ms

share-link.min.js

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859 ms

dialog.min.js

dialog.min.js

847 ms

gtm.js

gtm.js

102 ms

frontend.min.js

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789 ms

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822 ms

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731 ms

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827 ms

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Artline-5109A-Big-Nib-Whiteboard-Marker-Pen-main-300x300.jpg

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825 ms

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298 ms

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330 ms

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330 ms

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384 ms

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387 ms

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386 ms

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386 ms

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999 ms

analytics.js

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359 ms

image322261557-2-300x300.jpg

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702 ms

Cross-Ballpoint-Pen-Refill-Main-image-300x300.jpg

Cross-Ballpoint-Pen-Refill-Main-image-300x300.jpg

738 ms

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artline-ergoline-04-main1-300x300.jpg

778 ms

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1170 ms

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177 ms

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685 ms

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772 ms

shop-2-1024x560.jpg

shop-2-1024x560.jpg

839 ms

wall-pens-2-1.jpg

wall-pens-2-1.jpg

837 ms

craft-image-2-1.jpg

craft-image-2-1.jpg

930 ms

book.svg

book.svg

928 ms

289 ms

drawing-equipment.svg

drawing-equipment.svg

770 ms

file-text-1.svg

file-text-1.svg

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home3-1.svg

home3-1.svg

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office-2.svg

office-2.svg

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printer-2.svg

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collect

collect

52 ms

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office-1.svg

office-1.svg

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equalizer-1.svg

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art-pens.svg

765 ms

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craft-supplies.svg

772 ms

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art-supplies.svg

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morgansdirect.co.uk

morgansdirect.co.uk

1758 ms

98 ms

54 ms

52 ms

51 ms

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envelop-2.svg

727 ms

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profile-1.svg

726 ms

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woocommerce-smallscreen.min.css

woocommerce-smallscreen.min.css

93 ms

Accessibility Review

morgansdirect.co.uk accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

morgansdirect.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

morgansdirect.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morgansdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morgansdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morgansdirect.co.uk

Open Graph data is detected on the main page of Morgan S Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: