Tools & Wizards About Us
morningadvertiser.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    35% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 73% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

morningadvertiser.co.uk

Pub News & Pub Property Search for the UK pub trade

Page Load Speed

4.8 sec in total

First Response

190 ms

Resources Loaded

4 sec

Page Rendered

619 ms

morningadvertiser.co.uk screenshot

About Website

Welcome to morningadvertiser.co.uk homepage info - get ready to check Morningadvertiser best content for United States right away, or after learning these important things about morningadvertiser.co.uk

Pub trade news and business support articles from the industry’s oldest and most-respected magazine, as well as the biggest selection of UK pubs for sale or lease.

Visit morningadvertiser.co.uk

Key Findings

We analyzed Morningadvertiser.co.uk page load time and found that the first response time was 190 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

morningadvertiser.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value4,550 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value22.7 s

1/100

10%

Network Requests Diagram

morningadvertiser.co.uk

190 ms

www.morningadvertiser.co.uk

273 ms

9e6b3b4ed3b8c6ff433095402e3b8d42_1455112002_all.css

251 ms

error.js

165 ms

8d68b43f88fec9c986e78d93dedd038b_1450366407.js

501 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 35% of them (32 requests) were addressed to the original Morningadvertiser.co.uk, 10% (9 requests) were made to Apis.google.com and 10% (9 requests) were made to Sas.decisionnews.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Morningadvertiser.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 646.6 kB (41%)

Content Size

1.6 MB

After Optimization

925.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Morningadvertiser.co.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 759.6 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 81.8 kB

  • Original 100.2 kB
  • After minification 82.1 kB
  • After compression 18.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.1 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 81.8 kB or 82% of the original size.

Image Optimization

-6%

Potential reduce by 41.8 kB

  • Original 759.6 kB
  • After minification 717.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morningadvertiser images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 380.1 kB

  • Original 541.5 kB
  • After minification 503.6 kB
  • After compression 161.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 380.1 kB or 70% of the original size.

CSS Optimization

-84%

Potential reduce by 142.9 kB

  • Original 171.2 kB
  • After minification 169.0 kB
  • After compression 28.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morningadvertiser.co.uk needs all CSS files to be minified and compressed as it can save up to 142.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (46%)

Requests Now

82

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morningadvertiser. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

morningadvertiser.co.uk

morningadvertiser.co.uk

190 ms

www.morningadvertiser.co.uk

www.morningadvertiser.co.uk

273 ms

9e6b3b4ed3b8c6ff433095402e3b8d42_1455112002_all.css

9e6b3b4ed3b8c6ff433095402e3b8d42_1455112002_all.css

251 ms

error.js

error.js

165 ms

8d68b43f88fec9c986e78d93dedd038b_1450366407.js

8d68b43f88fec9c986e78d93dedd038b_1450366407.js

501 ms

doc_loaded.js

doc_loaded.js

277 ms

gBCR3quGEeSEgwp+lcGdIw.js

gBCR3quGEeSEgwp+lcGdIw.js

43 ms

UKIP-calls-for-smoking-ban-to-be-scrapped_strict_xxl.jpg

UKIP-calls-for-smoking-ban-to-be-scrapped_strict_xxl.jpg

380 ms

CAMRA-revitalisation-project-receives-12-000-responses-in-first-week_regular_f.jpg

CAMRA-revitalisation-project-receives-12-000-responses-in-first-week_regular_f.jpg

274 ms

Licensing-Act-has-led-to-massive-growth-in-off-licences-report-claims_regular_f.jpg

Licensing-Act-has-led-to-massive-growth-in-off-licences-report-claims_regular_f.jpg

348 ms

Vegan-pub-opened-by-former-BrewDog-man-closes-after-11-weeks_regular_f.jpg

Vegan-pub-opened-by-former-BrewDog-man-closes-after-11-weeks_regular_f.jpg

473 ms

Brits-increasingly-menu-hacking-and-ordering-off-menu_regular_f.jpg

Brits-increasingly-menu-hacking-and-ordering-off-menu_regular_f.jpg

353 ms

Manchester-Beer-Week-Beer_regular_f.png

Manchester-Beer-Week-Beer_regular_f.png

562 ms

BrewDog-releases-online-recipes-for-upcoming-beers_regular_f.jpg

BrewDog-releases-online-recipes-for-upcoming-beers_regular_f.jpg

474 ms

Innis-Gunn-buys-new-brewery_regular_f.png

Innis-Gunn-buys-new-brewery_regular_f.png

572 ms

Portuguese-beer-Super-Bock-launched-to-UK-on-trade_regular_f.jpg

Portuguese-beer-Super-Bock-launched-to-UK-on-trade_regular_f.jpg

567 ms

CAMRA-revitalisation-project-receives-12-000-responses-in-first-week_homepage_list_f.jpg

CAMRA-revitalisation-project-receives-12-000-responses-in-first-week_homepage_list_f.jpg

570 ms

Chapel-Down-smashes-1m-crowdfunding-target-for-new-brewery_homepage_list_f.jpg

Chapel-Down-smashes-1m-crowdfunding-target-for-new-brewery_homepage_list_f.jpg

587 ms

How-to-make-this-stunning-gastropub-fish-dish_homepage_list_f.jpg

How-to-make-this-stunning-gastropub-fish-dish_homepage_list_f.jpg

646 ms

Flexitarian-diets-rising-fast_homepage_list_f.png

Flexitarian-diets-rising-fast_homepage_list_f.png

855 ms

Licensing-Act-has-led-to-massive-growth-in-off-licences-report-claims_homepage_list_f.jpg

Licensing-Act-has-led-to-massive-growth-in-off-licences-report-claims_homepage_list_f.jpg

675 ms

How-to-buy-pub-social-media-websites-with-the-property_homepage_list_f.jpg

How-to-buy-pub-social-media-websites-with-the-property_homepage_list_f.jpg

676 ms

Comment-Will-good-things-come-to-those-who-wait_homepage_list_f.jpg

Comment-Will-good-things-come-to-those-who-wait_homepage_list_f.jpg

673 ms

Top-tips-for-showing-sport-in-pubs_homepage_list_f.jpg

Top-tips-for-showing-sport-in-pubs_homepage_list_f.jpg

731 ms

Illegal-football-pubco-fined-120-000-and-three-employees-face-criminal-records_homepage_list_f.jpg

Illegal-football-pubco-fined-120-000-and-three-employees-face-criminal-records_homepage_list_f.jpg

759 ms

wrbm-footer.js

wrbm-footer.js

271 ms

log

log

1443 ms

_blank.gif

_blank.gif

695 ms

country-code

country-code

308 ms

common.png

common.png

289 ms

1141 ms

sas-browser.js

sas-browser.js

37 ms

sas-dom.js

sas-dom.js

10 ms

sas-banner-2.2.js

sas-banner-2.2.js

9 ms

CP_SuperLeaderboard03.gif

CP_SuperLeaderboard03.gif

1205 ms

all.js

all.js

169 ms

113 ms

common.png

common.png

94 ms

172 ms

177 ms

xd_arbiter.php

xd_arbiter.php

215 ms

xd_arbiter.php

xd_arbiter.php

487 ms

PMA-half-page-FYI-300x600.gif

PMA-half-page-FYI-300x600.gif

1125 ms

sitebox

sitebox

187 ms

106 ms

mpu-st-austell.jpg

mpu-st-austell.jpg

264 ms

badge_appstore-lrg.png

badge_appstore-lrg.png

75 ms

follow_button.html

follow_button.html

37 ms

linkedin-group.png

linkedin-group.png

118 ms

platform.js

platform.js

202 ms

92 ms

jot

jot

195 ms

info.json

info.json

192 ms

icons.png

icons.png

129 ms

common_2.png

common_2.png

129 ms

wrbm-white.png

wrbm-white.png

116 ms

117 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

23 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

49 ms

follow

follow

163 ms

show6.asp

show6.asp

126 ms

postmessageRelay

postmessageRelay

144 ms

pixel.gif

pixel.gif

260 ms

pix-bg.png

pix-bg.png

127 ms

header_envelope.png

header_envelope.png

64 ms

popup-BG.png

popup-BG.png

137 ms

envelope2.png

envelope2.png

125 ms

Nutra-Button.png

Nutra-Button.png

76 ms

close.png

close.png

253 ms

jsinfo.asp

jsinfo.asp

120 ms

rs=AGLTcCMxWA9gEg3E7fCFU901rxMp8ZeJDA

rs=AGLTcCMxWA9gEg3E7fCFU901rxMp8ZeJDA

32 ms

rs=AGLTcCP9IczaT7Rf-UGgqDPBu0TrwouL5A

rs=AGLTcCP9IczaT7Rf-UGgqDPBu0TrwouL5A

119 ms

rs=AGLTcCPrhuhgxQrDpMr8vofUoDC3SSsxbA

rs=AGLTcCPrhuhgxQrDpMr8vofUoDC3SSsxbA

44 ms

249 ms

1077434459-postmessagerelay.js

1077434459-postmessagerelay.js

195 ms

rpc:shindig_random.js

rpc:shindig_random.js

181 ms

W5F8_SL0XFawnjxHGsZjJA.ttf

W5F8_SL0XFawnjxHGsZjJA.ttf

267 ms

dtpHsbgPEm2lVWciJZ0P-A.ttf

dtpHsbgPEm2lVWciJZ0P-A.ttf

273 ms

bdHGHleUa-ndQCOrdpfxfw.ttf

bdHGHleUa-ndQCOrdpfxfw.ttf

286 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

88 ms

gtm.js

gtm.js

108 ms

analytics.js

analytics.js

17 ms

conversion_async.js

conversion_async.js

35 ms

like.php

like.php

148 ms

collect

collect

22 ms

124 ms

collect

collect

121 ms

Sh_BYjerrZ8.js

Sh_BYjerrZ8.js

377 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

413 ms

44 ms

ga-audiences

ga-audiences

32 ms

Accessibility Review

morningadvertiser.co.uk accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

morningadvertiser.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

morningadvertiser.co.uk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morningadvertiser.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morningadvertiser.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morningadvertiser.co.uk

Open Graph data is detected on the main page of Morningadvertiser. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: