Report Summary

  • 37

    Performance

    Renders faster than
    57% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

morrellwine.com

Wine Store in New York, NY 10020 - Morrell & Company

Page Load Speed

252 ms in total

First Response

84 ms

Resources Loaded

93 ms

Page Rendered

75 ms

morrellwine.com screenshot

About Website

Visit morrellwine.com now to see the best up-to-date Morrell Wine content for United States and also check out these interesting facts you probably never knew about morrellwine.com

Morrell & Company - Wine Store in at 1 Rockefeller Plaza New York, NY 10020. Call us at (212) 688-9370 for the best Italian wine, French wine, Oregon wine, California wine, Washington wine, German win...

Visit morrellwine.com

Key Findings

We analyzed Morrellwine.com page load time and found that the first response time was 84 ms and then it took 168 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. This domain responded with an error, which can significantly jeopardize Morrellwine.com rating and web reputation

Performance Metrics

morrellwine.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value3.8 s

54/100

25%

SI (Speed Index)

Value4.2 s

77/100

10%

TBT (Total Blocking Time)

Value960 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.882

3/100

15%

TTI (Time to Interactive)

Value9.7 s

29/100

10%

Network Requests Diagram

morrellwine.com

84 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Morrellwine.com and no external sources were called. The less responsive or slowest element that took the longest time to load (84 ms) belongs to the original domain Morrellwine.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 559 B (47%)

Content Size

1.2 kB

After Optimization

642 B

In fact, the total size of Morrellwine.com main page is 1.2 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. HTML takes 1.2 kB which makes up the majority of the site volume.

HTML Optimization

-47%

Potential reduce by 559 B

  • Original 1.2 kB
  • After minification 1.2 kB
  • After compression 642 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 559 B or 47% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Accessibility Review

morrellwine.com accessibility score

74

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

morrellwine.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

morrellwine.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morrellwine.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Morrellwine.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Morrell Wine. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: