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mowdirect.co.uk screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 95% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

mowdirect.co.uk

MowDirect | Lawnmowers | Lawn Tractors | Free Delivery | MowDirect

Page Load Speed

4.3 sec in total

First Response

200 ms

Resources Loaded

3.5 sec

Page Rendered

606 ms

mowdirect.co.uk screenshot

About Website

Welcome to mowdirect.co.uk homepage info - get ready to check Mow Direct best content for United Kingdom right away, or after learning these important things about mowdirect.co.uk

Amazing deals on lawnmowers, lawn tractors, brushcutters, hedgetrimmers, scarifiers & more from UK's leading garden machinery specialist. Free delivery.

Visit mowdirect.co.uk

Key Findings

We analyzed Mowdirect.co.uk page load time and found that the first response time was 200 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

mowdirect.co.uk performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

3/100

25%

SI (Speed Index)

Value9.7 s

11/100

10%

TBT (Total Blocking Time)

Value2,250 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.478

18/100

15%

TTI (Time to Interactive)

Value27.0 s

0/100

10%

Network Requests Diagram

mowdirect.co.uk

200 ms

www.mowdirect.co.uk

1245 ms

styles.css

256 ms

widgets.css

189 ms

braintree.css

188 ms

Our browser made a total of 137 requests to load all elements on the main page. We found that 71% of them (97 requests) were addressed to the original Mowdirect.co.uk, 4% (5 requests) were made to Cm.g.doubleclick.net and 3% (4 requests) were made to Segments.adaptv.advertising.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Mowdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (50%)

Content Size

3.3 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mowdirect.co.uk main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 111.9 kB

  • Original 148.9 kB
  • After minification 141.0 kB
  • After compression 37.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 111.9 kB or 75% of the original size.

Image Optimization

-22%

Potential reduce by 339.7 kB

  • Original 1.5 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Mow Direct needs image optimization as it can save up to 339.7 kB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-72%

Potential reduce by 1.0 MB

  • Original 1.4 MB
  • After minification 1.2 MB
  • After compression 391.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.0 MB or 72% of the original size.

CSS Optimization

-85%

Potential reduce by 211.2 kB

  • Original 249.2 kB
  • After minification 199.1 kB
  • After compression 38.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mowdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 211.2 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 73 (56%)

Requests Now

131

After Optimization

58

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 131 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mow Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mowdirect.co.uk

mowdirect.co.uk

200 ms

www.mowdirect.co.uk

www.mowdirect.co.uk

1245 ms

styles.css

styles.css

256 ms

widgets.css

widgets.css

189 ms

braintree.css

braintree.css

188 ms

pronav.default.css

pronav.default.css

190 ms

snippets.css

snippets.css

189 ms

trustpilot.css

trustpilot.css

274 ms

cookiedirective.css

cookiedirective.css

274 ms

optimizely.css

optimizely.css

275 ms

sagePaySuite.css

sagePaySuite.css

274 ms

prototype.js

prototype.js

455 ms

ccard.js

ccard.js

339 ms

validation.js

validation.js

360 ms

builder.js

builder.js

361 ms

effects.js

effects.js

361 ms

dragdrop.js

dragdrop.js

362 ms

controls.js

controls.js

426 ms

slider.js

slider.js

450 ms

js.js

js.js

451 ms

form.js

form.js

476 ms

menu.js

menu.js

477 ms

translate.js

translate.js

513 ms

cookies.js

cookies.js

536 ms

braintree.js

braintree.js

715 ms

braintree-utils.js

braintree-utils.js

544 ms

jquery.1.6.4.min.js

jquery.1.6.4.min.js

630 ms

jquery.hover.intent.js

jquery.hover.intent.js

539 ms

odp_aitcustomization.js

odp_aitcustomization.js

600 ms

product.js

product.js

624 ms

trustpilot.js

trustpilot.js

627 ms

scripts.js

scripts.js

630 ms

catalogevent.js

catalogevent.js

688 ms

wishlist.js

wishlist.js

711 ms

allpages.js

allpages.js

773 ms

cookiedirective-1.5.js

cookiedirective-1.5.js

774 ms

opentag-67924-458332.js

opentag-67924-458332.js

16 ms

addthis_widget.js

addthis_widget.js

41 ms

homepage.js

homepage.js

712 ms

AC_RunActiveContent.js

AC_RunActiveContent.js

599 ms

ga.js

ga.js

49 ms

5.png

5.png

44 ms

24x24.png

24x24.png

238 ms

5.png

5.png

42 ms

winterBack.jpg

winterBack.jpg

463 ms

bg_wrapper.png

bg_wrapper.png

100 ms

logo.gif

logo.gif

101 ms

bkg_top-promo.png

bkg_top-promo.png

238 ms

bkg_input.gif

bkg_input.gif

99 ms

sprites.png

sprites.png

371 ms

logSplittersBanner-100915.jpg

logSplittersBanner-100915.jpg

283 ms

exclusiveMountfield-270614.jpg

exclusiveMountfield-270614.jpg

362 ms

snowBlowers3Deals-141215.jpg

snowBlowers3Deals-141215.jpg

371 ms

lawnfliteTractors-100216.jpg

lawnfliteTractors-100216.jpg

372 ms

logSplitters-100915.jpg

logSplitters-100915.jpg

464 ms

chainsaws-141215-b.jpg

chainsaws-141215-b.jpg

542 ms

Oleo-Mac-Mowers-100915.jpg

Oleo-Mac-Mowers-100915.jpg

546 ms

leadingOnline.gif

leadingOnline.gif

460 ms

clearanceSale.gif

clearanceSale.gif

462 ms

hotMowerDealsOne_270815.png

hotMowerDealsOne_270815.png

550 ms

moreInfoSmallOrange.gif

moreInfoSmallOrange.gif

549 ms

hotMowerDealsTwo_030216.png

hotMowerDealsTwo_030216.png

552 ms

hotMowerDealsThree_030216.png

hotMowerDealsThree_030216.png

553 ms

hotMowerDealsFive_010716.png

hotMowerDealsFive_010716.png

623 ms

hotMowerDealsFive_290814.png

hotMowerDealsFive_290814.png

633 ms

wiseBuysOne-070116.png

wiseBuysOne-070116.png

636 ms

wiseBuysTwo-010515.png

wiseBuysTwo-010515.png

638 ms

wiseBuysThree-010515.png

wiseBuysThree-010515.png

639 ms

wiseBuysFour-270815.png

wiseBuysFour-270815.png

640 ms

wiseBuysFive220515.png

wiseBuysFive220515.png

711 ms

snowBanner-201115.jpg

snowBanner-201115.jpg

722 ms

moreInfoSmall.jpg

moreInfoSmall.jpg

725 ms

section_SELGT_Advert10-100915.jpg

section_SELGT_Advert10-100915.jpg

732 ms

dualSnowBlower-211114.jpg

dualSnowBlower-211114.jpg

813 ms

40MowersLeft.jpg

40MowersLeft.jpg

730 ms

likeUsOnFacebook.gif

likeUsOnFacebook.gif

798 ms

ad33-140915.gif

ad33-140915.gif

812 ms

topTwentyRight-221214.jpg

topTwentyRight-221214.jpg

811 ms

ad114-b.jpg

ad114-b.jpg

817 ms

blogGuide.jpg

blogGuide.jpg

789 ms

__utm.gif

__utm.gif

17 ms

collect

collect

155 ms

gplus-32.png

gplus-32.png

139 ms

rssFeedTitle.gif

rssFeedTitle.gif

796 ms

newspaper.png

newspaper.png

899 ms

leftWorkShop.gif

leftWorkShop.gif

739 ms

300lo.json

300lo.json

28 ms

ga-audiences

ga-audiences

61 ms

194288.js

194288.js

203 ms

tag.js

tag.js

207 ms

fbds.js

fbds.js

55 ms

354041.js

354041.js

107 ms

socialTracking.js

socialTracking.js

365 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

31 ms

footer-truck-image.png

footer-truck-image.png

840 ms

footer-store-logo.png

footer-store-logo.png

633 ms

2092

2092

38 ms

18 ms

ca.html

ca.html

41 ms

2194

2194

39 ms

2214

2214

39 ms

5 ms

6 ms

8 ms

22 ms

pixel

pixel

21 ms

pixel

pixel

19 ms

js

js

31 ms

wee-logo.png

wee-logo.png

557 ms

cert-logo.png

cert-logo.png

700 ms

safebuy-logo.png

safebuy-logo.png

629 ms

mainnav-bg.jpg

mainnav-bg.jpg

634 ms

pixel

pixel

19 ms

pixel

pixel

19 ms

pixel

pixel

18 ms

sd

sd

5 ms

vecapture.js

vecapture.js

394 ms

menuBack.jpg

menuBack.jpg

548 ms

grayBoxBack.jpg

grayBoxBack.jpg

626 ms

greyBack.jpg

greyBack.jpg

626 ms

tractor1of3.jpg

tractor1of3.jpg

630 ms

chipper2of3.jpg

chipper2of3.jpg

552 ms

trimmer3of3.jpg

trimmer3of3.jpg

612 ms

whyBuyBack.jpg

whyBuyBack.jpg

625 ms

stihlAdvert.jpg

stihlAdvert.jpg

625 ms

ryobiBack.jpg

ryobiBack.jpg

626 ms

headBack.gif

headBack.gif

627 ms

log

log

96 ms

tap.php

tap.php

210 ms

gardenNewsHead.png

gardenNewsHead.png

559 ms

newsletterBack.gif

newsletterBack.gif

609 ms

leftNewsletterButton.gif

leftNewsletterButton.gif

624 ms

social.png

social.png

625 ms

tag2

tag2

169 ms

nr-852.min.js

nr-852.min.js

43 ms

__utm.gif

__utm.gif

14 ms

3 ms

Accessibility Review

mowdirect.co.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

mowdirect.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

mowdirect.co.uk SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mowdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mowdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mowdirect.co.uk

Open Graph data is detected on the main page of Mow Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: