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myice.com screenshot

Report Summary

  • 63

    Performance

    Renders faster than
    77% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

myice.com

Myice.com | Camping, Hiking & Ski Resource

Page Load Speed

4.3 sec in total

First Response

249 ms

Resources Loaded

3.8 sec

Page Rendered

271 ms

myice.com screenshot

About Website

Visit myice.com now to see the best up-to-date Myice content for United Kingdom and also check out these interesting facts you probably never knew about myice.com

The Ice loyalty programme - collect and spend free Ice points every time you shop, with big and small brands, that are doing their best for the environment.

Visit myice.com

Key Findings

We analyzed Myice.com page load time and found that the first response time was 249 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster. This domain responded with an error, which can significantly jeopardize Myice.com rating and web reputation

Performance Metrics

myice.com performance score

63

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value5.7 s

52/100

10%

TBT (Total Blocking Time)

Value160 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0.034

100/100

15%

TTI (Time to Interactive)

Value5.0 s

77/100

10%

Network Requests Diagram

myice.com

249 ms

www.myice.com

1135 ms

basic.css

246 ms

ice.css

451 ms

jquery-1.11.0.min.js

690 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 63% of them (66 requests) were addressed to the original Myice.com, 6% (6 requests) were made to Pbs.twimg.com and 5% (5 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Myice.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (33%)

Content Size

3.1 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Myice.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 103.4 kB

  • Original 131.7 kB
  • After minification 108.1 kB
  • After compression 28.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.6 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 103.4 kB or 79% of the original size.

Image Optimization

-3%

Potential reduce by 53.3 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Myice images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 458.3 kB

  • Original 728.7 kB
  • After minification 724.3 kB
  • After compression 270.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 458.3 kB or 63% of the original size.

CSS Optimization

-85%

Potential reduce by 408.0 kB

  • Original 480.3 kB
  • After minification 422.0 kB
  • After compression 72.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Myice.com needs all CSS files to be minified and compressed as it can save up to 408.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (31%)

Requests Now

97

After Optimization

67

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Myice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

myice.com

myice.com

249 ms

www.myice.com

www.myice.com

1135 ms

basic.css

basic.css

246 ms

ice.css

ice.css

451 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

690 ms

navigation.js

navigation.js

463 ms

carousels.js

carousels.js

453 ms

jquery.simplemodal.js

jquery.simplemodal.js

259 ms

main.css

main.css

88 ms

fonts.css

fonts.css

84 ms

header.css

header.css

96 ms

footer.css

footer.css

111 ms

content.css

content.css

343 ms

tablet.css

tablet.css

249 ms

mobile.css

mobile.css

339 ms

colors.css

colors.css

182 ms

ice_logo.png

ice_logo.png

105 ms

mobile_quick_nav.png

mobile_quick_nav.png

106 ms

x.png

x.png

104 ms

Thomson_FirstChoice.jpg

Thomson_FirstChoice.jpg

884 ms

2015_09_15_ice_rewards_980_310_4_2.jpg

2015_09_15_ice_rewards_980_310_4_2.jpg

710 ms

Ice_Train_Genius.jpg

Ice_Train_Genius.jpg

820 ms

MandS_Bank_180x125.jpg

MandS_Bank_180x125.jpg

302 ms

MandS_180x125.jpg

MandS_180x125.jpg

302 ms

FirstChoice_180x125.jpg

FirstChoice_180x125.jpg

302 ms

O2_180x125.jpg

O2_180x125.jpg

519 ms

johnlewis.jpg

johnlewis.jpg

518 ms

Thomson_180x125.jpg

Thomson_180x125.jpg

517 ms

TrainGenius_180x125.jpg

TrainGenius_180x125.jpg

708 ms

TheCo-OperativeBank_180x125.jpg

TheCo-OperativeBank_180x125.jpg

709 ms

BT_Broadband_180x125.jpg

BT_Broadband_180x125.jpg

708 ms

EE_180x125.jpg

EE_180x125.jpg

818 ms

JohnLewis_Insurance_180x125.jpg

JohnLewis_Insurance_180x125.jpg

880 ms

Aviva_180x125.jpg

Aviva_180x125.jpg

819 ms

TrainGenius_120x60.jpg

TrainGenius_120x60.jpg

817 ms

MandS_Bank_120x60.jpg

MandS_Bank_120x60.jpg

907 ms

VintageRoots_120x60.jpg

VintageRoots_120x60.jpg

908 ms

JohnLewis_120x60.jpg

JohnLewis_120x60.jpg

907 ms

BTBroadband.jpg

BTBroadband.jpg

906 ms

AxaLogo.jpg

AxaLogo.jpg

957 ms

MandSlogo2016jpg.jpg

MandSlogo2016jpg.jpg

960 ms

Thomson_120x60.jpg

Thomson_120x60.jpg

1000 ms

o2.jpg

o2.jpg

999 ms

eemobile.jpg

eemobile.jpg

999 ms

FirstChoice_120x60.jpg

FirstChoice_120x60.jpg

998 ms

Aviva_120x60.jpg

Aviva_120x60.jpg

1055 ms

SwiftcoverLogo.jpg

SwiftcoverLogo.jpg

1054 ms

TheOrganicGardeningCatalogue_120x60.jpg

TheOrganicGardeningCatalogue_120x60.jpg

1109 ms

HastingsDirect_120x60.jpg

HastingsDirect_120x60.jpg

1100 ms

BristishFineFoods_120x60.jpg

BristishFineFoods_120x60.jpg

1100 ms

TheCoOperative_Insurance_120x60.jpg

TheCoOperative_Insurance_120x60.jpg

1100 ms

Rapanui_120x60.jpg

Rapanui_120x60.jpg

1194 ms

iframe_api

iframe_api

64 ms

widgets.js

widgets.js

271 ms

all.js

all.js

764 ms

lg-share-en.gif

lg-share-en.gif

75 ms

addthis_widget.js

addthis_widget.js

105 ms

www-widgetapi.js

www-widgetapi.js

33 ms

aleo-regular.woff

aleo-regular.woff

1101 ms

JohnLewis_Insurance_120x60.jpg

JohnLewis_Insurance_120x60.jpg

1147 ms

newarrivalogo.jpg

newarrivalogo.jpg

1119 ms

w6uAD6gnlv4

w6uAD6gnlv4

164 ms

ga.js

ga.js

131 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

18 ms

www-embed-player.js

www-embed-player.js

85 ms

base.js

base.js

221 ms

Holidays_125x180.jpg

Holidays_125x180.jpg

925 ms

FashionandClothing_125x180.jpg

FashionandClothing_125x180.jpg

948 ms

HomeandGarden_125x180.jpg

HomeandGarden_125x180.jpg

951 ms

300lo.json

300lo.json

234 ms

timeline.d11f7a3b3287fb94220e8ee6d03cc772.js

timeline.d11f7a3b3287fb94220e8ee6d03cc772.js

174 ms

__utm.gif

__utm.gif

142 ms

sh.8e5f85691f9aaa082472a194.html

sh.8e5f85691f9aaa082472a194.html

169 ms

001_home_300x250_card_s004_sfw_(1).jpg

001_home_300x250_card_s004_sfw_(1).jpg

812 ms

JL_Insurance_300x112.jpg

JL_Insurance_300x112.jpg

780 ms

join_starburst_large.png

join_starburst_large.png

780 ms

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

90 ms

ad_status.js

ad_status.js

155 ms

collect

collect

219 ms

syndication

syndication

196 ms

444025139877793793

444025139877793793

274 ms

video.png

video.png

623 ms

big_left_controller_faded.png

big_left_controller_faded.png

623 ms

big_right_controller_faded.png

big_right_controller_faded.png

621 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

153 ms

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

154 ms

footer_bg.png

footer_bg.png

700 ms

94 ms

xd_arbiter.php

xd_arbiter.php

450 ms

proxy.jpg

proxy.jpg

33 ms

proxy.jpg

proxy.jpg

32 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

33 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

68 ms

FB_Ice_normal.jpg

FB_Ice_normal.jpg

93 ms

C4bzCFOq_normal.jpg

C4bzCFOq_normal.jpg

89 ms

CdMrr8ZXEAAv-GV.jpg:small

CdMrr8ZXEAAv-GV.jpg:small

147 ms

Cb6YlE-W8AEi9DM.png:small

Cb6YlE-W8AEi9DM.png:small

157 ms

CbVeefGWIAA3SJb.jpg:small

CbVeefGWIAA3SJb.jpg:small

151 ms

CbBB1v0UsAEGYnP.jpg:small

CbBB1v0UsAEGYnP.jpg:small

150 ms

syndication_bundle_v1_64fcb3dd2f6da5b5f976d91a319ef73e329c1a5d.css

syndication_bundle_v1_64fcb3dd2f6da5b5f976d91a319ef73e329c1a5d.css

128 ms

syndication_bundle_v1_64fcb3dd2f6da5b5f976d91a319ef73e329c1a5d.css

syndication_bundle_v1_64fcb3dd2f6da5b5f976d91a319ef73e329c1a5d.css

140 ms

proxy.jpg

proxy.jpg

33 ms

aleo-regular.ttf

aleo-regular.ttf

251 ms

jot.html

jot.html

31 ms

Accessibility Review

myice.com accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

myice.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

myice.com SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Myice.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Myice.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

myice.com

Open Graph description is not detected on the main page of Myice. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: