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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

news.mcdonalds.com

Our Stories

Page Load Speed

19.6 sec in total

First Response

676 ms

Resources Loaded

18.6 sec

Page Rendered

290 ms

news.mcdonalds.com screenshot

About Website

Click here to check amazing News Mcdonalds content for United States. Otherwise, check out these important facts you probably never knew about news.mcdonalds.com

Find McDonald's company news, community initiatives, food and product innovations, upcoming promotions and much more.

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Key Findings

We analyzed News.mcdonalds.com page load time and found that the first response time was 676 ms and then it took 18.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

news.mcdonalds.com performance score

0

Network Requests Diagram

news.mcdonalds.com

676 ms

css

24 ms

application.css

78 ms

mobile.css

49 ms

unipager.css

47 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 30% of them (47 requests) were addressed to the original News.mcdonalds.com, 12% (18 requests) were made to Pbs.twimg.com and 8% (13 requests) were made to Linkedin.com. The less responsive or slowest element that took the longest time to load (17.7 sec) relates to the external source Api.flickr.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 936.7 kB (41%)

Content Size

2.3 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of News.mcdonalds.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 234.7 kB

  • Original 289.6 kB
  • After minification 284.6 kB
  • After compression 54.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 234.7 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 57.6 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. News Mcdonalds images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 591.4 kB

  • Original 857.8 kB
  • After minification 833.4 kB
  • After compression 266.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 591.4 kB or 69% of the original size.

CSS Optimization

-80%

Potential reduce by 53.1 kB

  • Original 66.0 kB
  • After minification 53.9 kB
  • After compression 13.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. News.mcdonalds.com needs all CSS files to be minified and compressed as it can save up to 53.1 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 66 (43%)

Requests Now

153

After Optimization

87

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 153 CSS, Javascripts, AJAX and image requests in order to completely render the main page of News Mcdonalds. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 58 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

news.mcdonalds.com

news.mcdonalds.com

676 ms

css

css

24 ms

application.css

application.css

78 ms

mobile.css

mobile.css

49 ms

unipager.css

unipager.css

47 ms

jquery.min.js

jquery.min.js

31 ms

jquery-ui.min.js

jquery-ui.min.js

53 ms

application.js

application.js

63 ms

carousel.js

carousel.js

57 ms

lightbox.js

lightbox.js

113 ms

MWL.js

MWL.js

111 ms

unoslider.css

unoslider.css

112 ms

jbar.css

jbar.css

113 ms

jbar.min.js

jbar.min.js

127 ms

mcdonalds.css

mcdonalds.css

94 ms

theme.css

theme.css

94 ms

WebResource.axd

WebResource.axd

92 ms

ScriptResource.axd

ScriptResource.axd

100 ms

ScriptResource.axd

ScriptResource.axd

90 ms

addthis_widget.js

addthis_widget.js

179 ms

mcd-qi.png

mcd-qi.png

54 ms

facebook_20x20.png

facebook_20x20.png

71 ms

page-bg.jpg

page-bg.jpg

101 ms

twitter-icon.png

twitter-icon.png

73 ms

youtube_20x20.png

youtube_20x20.png

71 ms

linkedin-icon.png

linkedin-icon.png

69 ms

pinterest-icon.png

pinterest-icon.png

73 ms

flickr_20x20.png

flickr_20x20.png

72 ms

gtm.js

gtm.js

44 ms

widgets.js

widgets.js

12 ms

top-bar.png

top-bar.png

38 ms

logo.png

logo.png

35 ms

arrow-down.png

arrow-down.png

48 ms

h2-newsroom.png

h2-newsroom.png

52 ms

GetFile.aspx

GetFile.aspx

50 ms

GetFile.aspx

GetFile.aspx

181 ms

GetFile.aspx

GetFile.aspx

182 ms

separator-wide.png

separator-wide.png

182 ms

thumbnail_Earnings-Thumb-1-22-15.jpg

thumbnail_Earnings-Thumb-1-22-15.jpg

181 ms

photos.png

photos.png

179 ms

thumbnail_2016-New-Packaging-Thumb-2016.jpg

thumbnail_2016-New-Packaging-Thumb-2016.jpg

196 ms

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thumbnail_Open-Letter-Fifa-Thumb.jpg

182 ms

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200 ms

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thumbnail_SC-RedCross-Thumb.jpg

200 ms

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thumbnail_10-26-15-Thumb.jpg

195 ms

magnifying-glass.png

magnifying-glass.png

200 ms

separator-narrow.png

separator-narrow.png

194 ms

social-icons.jpg

social-icons.jpg

220 ms

twitter.png

twitter.png

235 ms

pie-chart.png

pie-chart.png

279 ms

GetFile.aspx

GetFile.aspx

734 ms

GetFile.aspx

GetFile.aspx

320 ms

GetFile.aspx

GetFile.aspx

269 ms

GetFile.aspx

GetFile.aspx

269 ms

GetFile.aspx

GetFile.aspx

268 ms

article-share.png

article-share.png

334 ms

GetFile.aspx

GetFile.aspx

321 ms

GetFile.aspx

GetFile.aspx

334 ms

analytics.js

analytics.js

139 ms

12076 ms

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260 ms

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12361 ms

9564 ms

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getcounts.b9d9898fdbbeaddf939d.js

getcounts.b9d9898fdbbeaddf939d.js

42 ms

timeline.1b43d11859b7663a2225b885f87704a5.js

timeline.1b43d11859b7663a2225b885f87704a5.js

65 ms

300lo.json

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78 ms

gray-bg.png

gray-bg.png

160 ms

overlay.png

overlay.png

183 ms

Mef17w3J4CtS0lw4Wa_8ry3USBnSvpkopQaUR-2r7iU.ttf

Mef17w3J4CtS0lw4Wa_8ry3USBnSvpkopQaUR-2r7iU.ttf

66 ms

sr63xTucDSbOV6kDLSAZiA.ttf

sr63xTucDSbOV6kDLSAZiA.ttf

89 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

34 ms

collect

collect

26 ms

fql

fql

139 ms

count.json

count.json

73 ms

info.json

info.json

124 ms

syndication

syndication

120 ms

355781286637481984

355781286637481984

196 ms

share

share

37 ms

layers.648fb6c882fbeb98be27.js

layers.648fb6c882fbeb98be27.js

12 ms

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

5 ms

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7 ms

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64 ms

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63 ms

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64 ms

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69 ms

jot

jot

28 ms

fql

fql

79 ms

count.json

count.json

38 ms

shares.json

shares.json

35 ms

fql

fql

95 ms

count.json

count.json

44 ms

shares.json

shares.json

31 ms

fql

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94 ms

count.json

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33 ms

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shares.json

533 ms

fql

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93 ms

count.json

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40 ms

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30 ms

fql

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89 ms

count.json

count.json

37 ms

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shares.json

26 ms

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fql

88 ms

count.json

count.json

41 ms

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shares.json

22 ms

fql

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115 ms

count.json

count.json

33 ms

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shares.json

32 ms

fql

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135 ms

count.json

count.json

55 ms

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shares.json

24 ms

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135 ms

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count.json

61 ms

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shares.json

23 ms

fql

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142 ms

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56 ms

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21 ms

fql

fql

137 ms

count.json

count.json

62 ms

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shares.json

20 ms

fql

fql

137 ms

count.json

count.json

59 ms

shares.json

shares.json

24 ms

share

share

42 ms

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44 ms

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46 ms

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45 ms

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46 ms

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48 ms

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42 ms

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57 ms

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56 ms

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56 ms

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52 ms

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49 ms

SEO Factors

news.mcdonalds.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise News.mcdonalds.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that News.mcdonalds.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

news.mcdonalds.com

Open Graph description is not detected on the main page of News Mcdonalds. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: