Analyze Online-Shop – Hautpflege fürs Leben

Finde deine Lieblingsprodukte im größten NIVEA Shop Österreichs und erhalte hilfreiche Pflege-Tipps und beste Haut-Beratung von NIVEA – deiner Hautpflege fürs Leben.

Page load speed analysis

  • 60/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    2.7 sec

  • Resources loaded

    5.4 sec

  • Page rendered

    172 ms

  • Total page load time

    8.3 sec

Click here to check amazing Advent NIVEA content for Austria. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 2.7 sec and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Page optimization

  • HTML 237.4 kB
    Images 6.8 MB
    Javascripts 662.3 kB
    CSS 659.3 kB

    In fact, the total size of main page is 8.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.8 MB which makes up the majority of the site volume.

    • Original 237.4 kB
    • After minification 202.5 kB
    • After compression 43.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 193.7 kB or 82% of the original size.

    • Original 6.8 MB
    • After optimization 6.8 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advent NIVEA images are well optimized though.

    • Original 662.3 kB
    • After minification 569.2 kB
    • After compression 164.1 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 498.3 kB or 75% of the original size.

    • Original 659.3 kB
    • After minification 151.3 kB
    • After compression 28.5 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 630.8 kB or 96% of the original size.

Network requests diagram

  • modernizr.js
  • master.css
  • require.js
  • gtm.js
  • gtm.js
  • NIVEA_official_logo_white_outline.ashx
  • logo-white.svg
  • logo-blue.svg
  • 24-12-NIVEA-Vorrat.jpg
  • logo-white.svg
  • logo-maerchen-blue.svg
  • logo-maerchen-white.svg
  • trenner-blau.png
  • weihnachtsbaum-1.png
  • weihnachtsbaum-2.png
  • weihnachtsbaum-3.png
  • Nivea_Club_Startseite_122x69.ashx
  • mmchighlightnfmneu2013ashx.ashx
  • sdk.js
  • platform.js
  • 24-12-NIVEA-Vorrat.jpg
  • bg-sharing.jpg
  • darkblue-gradient.png
  • final_00000.jpg
  • fairy.png
  • bg-illu.jpg
  • schneeflocken.png
  • 10_12_MAGIC_MOMENT_Rodeln.jpg
  • nivea_light-webfont.woff
  • nivea_boldtext-webfont.woff
  • nivea_medium-webfont.woff
  • nivea_book-webfont.woff
  • ebOneTag.js
  • script.js
  • activityi;src=2786746;type=Remar0;cat=Nivea00;ord=2150214400608.0925
  • fbds.js
  • conversion.js
  • xd_arbiter.php
  • xd_arbiter.php
  • master.js
  • Serving
  • runtime.2.2.5.js
  • analytics.js
  • final_00000.jpg
  • final_00001.jpg
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  • collect
  • 54d3769000335d6450fd7fa5
  • collect
  • collect
  • collect
  • ga-audiences
  • final_00035.jpg
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Our browser made a total of 107 requests to load all elements on the main page. We found that 72% of them (77 requests) were addressed to the original, 3% (3 requests) were made to and 3% (3 requests) were made to The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain

Additional info on


The browser has sent 98 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advent NIVEA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 240

240 Ipv6: 2620:1ec:bdf::10

Language and encoding

Good result


DE de language flag


DE de language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 84.1% of all visits is Austria. It lies approximately 5350 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to Austria or just closer to the user base.

Poor result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Advent NIVEA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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