Tools & Wizards About Us
advent.nivea.at screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

advent.nivea.at

NIVEA.at Online-Shop – Hautpflege fürs Leben

Page Load Speed

8.3 sec in total

First Response

2.7 sec

Resources Loaded

5.4 sec

Page Rendered

172 ms

advent.nivea.at screenshot

About Website

Click here to check amazing Advent NIVEA content for Austria. Otherwise, check out these important facts you probably never knew about advent.nivea.at

Finde deine Lieblingsprodukte im größten NIVEA Shop Österreichs und erhalte hilfreiche Pflege-Tipps und beste Haut-Beratung von NIVEA – deiner Hautpflege fürs Leben.

Visit advent.nivea.at

Key Findings

We analyzed Advent.nivea.at page load time and found that the first response time was 2.7 sec and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

advent.nivea.at performance score

0

Network Requests Diagram

advent.nivea.at

2741 ms

modernizr.js

290 ms

master.css

490 ms

require.js

208 ms

gtm.js

61 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 72% of them (77 requests) were addressed to the original Advent.nivea.at, 3% (3 requests) were made to Nivea.at and 3% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Advent.nivea.at.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (16%)

Content Size

8.3 MB

After Optimization

7.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advent.nivea.at main page is 8.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 6.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 193.7 kB

  • Original 237.4 kB
  • After minification 202.5 kB
  • After compression 43.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 193.7 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 10.6 kB

  • Original 6.8 MB
  • After minification 6.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advent NIVEA images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 472.3 kB

  • Original 669.2 kB
  • After minification 576.1 kB
  • After compression 197.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 472.3 kB or 71% of the original size.

CSS Optimization

-96%

Potential reduce by 630.8 kB

  • Original 659.3 kB
  • After minification 151.3 kB
  • After compression 28.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advent.nivea.at needs all CSS files to be minified and compressed as it can save up to 630.8 kB or 96% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (19%)

Requests Now

98

After Optimization

79

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 98 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advent NIVEA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

advent.nivea.at

advent.nivea.at

2741 ms

modernizr.js

modernizr.js

290 ms

master.css

master.css

490 ms

require.js

require.js

208 ms

gtm.js

gtm.js

61 ms

gtm.js

gtm.js

146 ms

NIVEA_official_logo_white_outline.ashx

NIVEA_official_logo_white_outline.ashx

834 ms

logo-white.svg

logo-white.svg

148 ms

logo-blue.svg

logo-blue.svg

149 ms

24-12-NIVEA-Vorrat.jpg

24-12-NIVEA-Vorrat.jpg

479 ms

logo-white.svg

logo-white.svg

237 ms

logo-maerchen-blue.svg

logo-maerchen-blue.svg

235 ms

logo-maerchen-white.svg

logo-maerchen-white.svg

233 ms

trenner-blau.png

trenner-blau.png

237 ms

weihnachtsbaum-1.png

weihnachtsbaum-1.png

337 ms

weihnachtsbaum-2.png

weihnachtsbaum-2.png

436 ms

weihnachtsbaum-3.png

weihnachtsbaum-3.png

416 ms

Nivea_Club_Startseite_122x69.ashx

Nivea_Club_Startseite_122x69.ashx

833 ms

mmchighlightnfmneu2013ashx.ashx

mmchighlightnfmneu2013ashx.ashx

833 ms

sdk.js

sdk.js

47 ms

platform.js

platform.js

58 ms

24-12-NIVEA-Vorrat.jpg

24-12-NIVEA-Vorrat.jpg

573 ms

bg-sharing.jpg

bg-sharing.jpg

659 ms

darkblue-gradient.png

darkblue-gradient.png

395 ms

final_00000.jpg

final_00000.jpg

661 ms

fairy.png

fairy.png

495 ms

bg-illu.jpg

bg-illu.jpg

500 ms

schneeflocken.png

schneeflocken.png

751 ms

10_12_MAGIC_MOMENT_Rodeln.jpg

10_12_MAGIC_MOMENT_Rodeln.jpg

793 ms

nivea_light-webfont.woff

nivea_light-webfont.woff

498 ms

nivea_boldtext-webfont.woff

nivea_boldtext-webfont.woff

558 ms

nivea_medium-webfont.woff

nivea_medium-webfont.woff

604 ms

nivea_book-webfont.woff

nivea_book-webfont.woff

644 ms

103 ms

ebOneTag.js

ebOneTag.js

72 ms

script.js

script.js

108 ms

activityi;src=2786746;type=Remar0;cat=Nivea00;ord=2150214400608.0925

activityi;src=2786746;type=Remar0;cat=Nivea00;ord=2150214400608.0925

57 ms

fbds.js

fbds.js

38 ms

conversion.js

conversion.js

54 ms

xd_arbiter.php

xd_arbiter.php

43 ms

xd_arbiter.php

xd_arbiter.php

85 ms

master.js

master.js

667 ms

22 ms

43 ms

53 ms

Serving

Serving

197 ms

107 ms

runtime.2.2.5.js

runtime.2.2.5.js

30 ms

112 ms

advent.nivea.at

advent.nivea.at

486 ms

analytics.js

analytics.js

12 ms

final_00000.jpg

final_00000.jpg

417 ms

final_00001.jpg

final_00001.jpg

208 ms

final_00002.jpg

final_00002.jpg

190 ms

final_00003.jpg

final_00003.jpg

300 ms

final_00004.jpg

final_00004.jpg

203 ms

final_00005.jpg

final_00005.jpg

288 ms

final_00006.jpg

final_00006.jpg

395 ms

final_00007.jpg

final_00007.jpg

309 ms

final_00008.jpg

final_00008.jpg

419 ms

final_00009.jpg

final_00009.jpg

387 ms

final_00010.jpg

final_00010.jpg

493 ms

final_00011.jpg

final_00011.jpg

411 ms

final_00012.jpg

final_00012.jpg

490 ms

final_00013.jpg

final_00013.jpg

494 ms

final_00014.jpg

final_00014.jpg

516 ms

final_00015.jpg

final_00015.jpg

616 ms

final_00016.jpg

final_00016.jpg

522 ms

final_00017.jpg

final_00017.jpg

584 ms

final_00018.jpg

final_00018.jpg

592 ms

final_00019.jpg

final_00019.jpg

593 ms

final_00020.jpg

final_00020.jpg

610 ms

final_00021.jpg

final_00021.jpg

624 ms

final_00022.jpg

final_00022.jpg

683 ms

final_00023.jpg

final_00023.jpg

694 ms

final_00024.jpg

final_00024.jpg

695 ms

final_00025.jpg

final_00025.jpg

710 ms

final_00026.jpg

final_00026.jpg

815 ms

final_00027.jpg

final_00027.jpg

726 ms

final_00028.jpg

final_00028.jpg

780 ms

final_00029.jpg

final_00029.jpg

793 ms

final_00030.jpg

final_00030.jpg

795 ms

final_00031.jpg

final_00031.jpg

811 ms

final_00032.jpg

final_00032.jpg

829 ms

final_00033.jpg

final_00033.jpg

880 ms

final_00034.jpg

final_00034.jpg

893 ms

collect

collect

13 ms

54d3769000335d6450fd7fa5

54d3769000335d6450fd7fa5

230 ms

collect

collect

57 ms

collect

collect

6 ms

collect

collect

57 ms

ga-audiences

ga-audiences

17 ms

final_00035.jpg

final_00035.jpg

709 ms

final_00036.jpg

final_00036.jpg

713 ms

final_00037.jpg

final_00037.jpg

717 ms

final_00038.jpg

final_00038.jpg

717 ms

final_00039.jpg

final_00039.jpg

696 ms

final_00040.jpg

final_00040.jpg

702 ms

final_00041.jpg

final_00041.jpg

694 ms

final_00042.jpg

final_00042.jpg

630 ms

final_00043.jpg

final_00043.jpg

634 ms

final_00044.jpg

final_00044.jpg

629 ms

final_00045.jpg

final_00045.jpg

667 ms

final_00046.jpg

final_00046.jpg

683 ms

final_00047.jpg

final_00047.jpg

614 ms

final_00048.jpg

final_00048.jpg

626 ms

3 ms

SEO Factors

advent.nivea.at SEO score

0

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advent.nivea.at can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Advent.nivea.at main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advent.nivea.at

Open Graph data is detected on the main page of Advent NIVEA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: