Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

insider.nike.com

Nike Membership. Nike.com

Page Load Speed

5.1 sec in total

First Response

2.5 sec

Resources Loaded

2.5 sec

Page Rendered

77 ms

insider.nike.com screenshot

About Website

Click here to check amazing Insider Nike content for United States. Otherwise, check out these important facts you probably never knew about insider.nike.com

It's better as a Nike Member. Move, shop, customize and celebrate with the best of Nike. Explore your benefits and join Membership today.

Visit insider.nike.com

Key Findings

We analyzed Insider.nike.com page load time and found that the first response time was 2.5 sec and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster. This domain responded with an error, which can significantly jeopardize Insider.nike.com rating and web reputation

Performance Metrics

insider.nike.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

35/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value6,440 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value25.4 s

0/100

10%

Network Requests Diagram

insider.nike.com

2518 ms

launch

17 ms

Our browser made a total of 2 requests to load all elements on the main page. We found that 50% of them (1 request) were addressed to the original Insider.nike.com, 50% (1 request) were made to Nike.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Insider.nike.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 57 B (24%)

Content Size

237 B

After Optimization

180 B

In fact, the total size of Insider.nike.com main page is 237 B. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. HTML takes 237 B which makes up the majority of the site volume.

HTML Optimization

-24%

Potential reduce by 57 B

  • Original 237 B
  • After minification 233 B
  • After compression 180 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57 B or 24% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Accessibility Review

insider.nike.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

insider.nike.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

insider.nike.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insider.nike.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Insider.nike.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Insider Nike. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: