Tools & Wizards About Us
newbalance.com.cn screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

newbalance.com.cn

New Balance中国官方商城

Page Load Speed

54.9 sec in total

First Response

6.3 sec

Resources Loaded

48.1 sec

Page Rendered

487 ms

newbalance.com.cn screenshot

About Website

Visit newbalance.com.cn now to see the best up-to-date New Balance content for China and also check out these interesting facts you probably never knew about newbalance.com.cn

莅临New Balance中国官方商城，开启你的运动潮流生活！全新的购物体验，演绎别样运动风尚，无论是推起“原色新生”风潮的574S，还是满足7天x24小时全天候都市潮流生活的247，抑或是富有质感的英美产，不同运动潮流方向，都能轻松满足你的穿搭生活。新百伦贸易（中国）有限公司，开启随性购物的风尚生活。

Visit newbalance.com.cn

Key Findings

We analyzed Newbalance.com.cn page load time and found that the first response time was 6.3 sec and then it took 48.6 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there were 10 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

newbalance.com.cn performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value17.2 s

0/100

10%

TBT (Total Blocking Time)

Value780 ms

37/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value21.1 s

1/100

10%

Network Requests Diagram

newbalance.com.cn

6331 ms

jquery-1.9.min.js

4684 ms

idangerous.swiper.css

20339 ms

require.min.js

764 ms

mix.built.js

2325 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 83% of them (29 requests) were addressed to the original Newbalance.com.cn, 9% (3 requests) were made to Hm.baidu.com and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (20.3 sec) belongs to the original domain Newbalance.com.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 257.1 kB (30%)

Content Size

848.7 kB

After Optimization

591.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Newbalance.com.cn main page is 848.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 504.6 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 54.5 kB

  • Original 63.0 kB
  • After minification 41.0 kB
  • After compression 8.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.0 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.5 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 10.4 kB

  • Original 504.6 kB
  • After minification 494.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. New Balance images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 177.3 kB

  • Original 263.9 kB
  • After minification 262.2 kB
  • After compression 86.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 177.3 kB or 67% of the original size.

CSS Optimization

-87%

Potential reduce by 14.9 kB

  • Original 17.2 kB
  • After minification 14.5 kB
  • After compression 2.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newbalance.com.cn needs all CSS files to be minified and compressed as it can save up to 14.9 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (39%)

Requests Now

23

After Optimization

14

  • Images
  • JavaScript

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Balance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

newbalance.com.cn

newbalance.com.cn

6331 ms

jquery-1.9.min.js

jquery-1.9.min.js

4684 ms

idangerous.swiper.css

idangerous.swiper.css

20339 ms

require.min.js

require.min.js

764 ms

mix.built.js

mix.built.js

2325 ms

built.js

built.js

785 ms

built.js

built.js

783 ms

built.js

built.js

785 ms

config.js

config.js

1168 ms

56dd0e9c88b04.jpg

56dd0e9c88b04.jpg

2005 ms

56d801d6d8b5d.jpg

56d801d6d8b5d.jpg

4626 ms

55dfdad40c0a6.jpg

55dfdad40c0a6.jpg

3067 ms

56d92df7cb5ec.jpg

56d92df7cb5ec.jpg

1545 ms

55dfdb82b04f3.jpg

55dfdb82b04f3.jpg

19964 ms

55dfdb9e3ea5b.jpg

55dfdb9e3ea5b.jpg

1149 ms

55e2e631674d1.jpg

55e2e631674d1.jpg

19963 ms

55e2e10dc4a7f.jpg

55e2e10dc4a7f.jpg

5860 ms

gsbh.gif

gsbh.gif

2862 ms

footer_service_number.png

footer_service_number.png

3596 ms

qrcode.png

qrcode.png

3700 ms

poly.0.5.1.min.js

poly.0.5.1.min.js

4362 ms

56e18011b2ad3.jpg

56e18011b2ad3.jpg

19941 ms

56f3ab4b6904e.jpg

56f3ab4b6904e.jpg

19942 ms

56e22d7e27618.jpg

56e22d7e27618.jpg

15273 ms

56f39aa0a1736.jpg

56f39aa0a1736.jpg

19941 ms

5707448a142fe.jpg

5707448a142fe.jpg

19942 ms

icon_weibo.png

icon_weibo.png

19941 ms

icon_weixin.png

icon_weixin.png

19942 ms

analytics.js

analytics.js

8 ms

hm.js

hm.js

772 ms

icomoon.ttf

icomoon.ttf

19894 ms

collect

collect

13 ms

hm.gif

hm.gif

390 ms

icomoon.woff

icomoon.woff

772 ms

hm.gif

hm.gif

866 ms

Accessibility Review

newbalance.com.cn accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

newbalance.com.cn best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

newbalance.com.cn SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newbalance.com.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it does not match the claimed English language. Our system also found out that Newbalance.com.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

newbalance.com.cn

Open Graph description is not detected on the main page of New Balance. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: