Tools & Wizards About Us
neweggmall.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

neweggmall.com

Sell on Newegg Marketplace - Newegg Marketplace

Page Load Speed

5 sec in total

First Response

745 ms

Resources Loaded

3.6 sec

Page Rendered

645 ms

neweggmall.com screenshot

About Website

Visit neweggmall.com now to see the best up-to-date Newegg Mall content and also check out these interesting facts you probably never knew about neweggmall.com

Watches, Jewelry, Sunglasses and more at Newegg Marketplace.  We offer the best prices, fast shipping and top-rated customer service.  Once you know, you Newegg.

Visit neweggmall.com

Key Findings

We analyzed Neweggmall.com page load time and found that the first response time was 745 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

neweggmall.com performance score

0

Network Requests Diagram

745 ms

css

101 ms

WWWShared.Newegg.12809.319.min.css

131 ms

WWWShared.NoFixedie.12877.1.min.css

90 ms

googleAdsense_Patial.v1.w.6243.0.css

98 ms

Our browser made a total of 226 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Neweggmall.com, 8% (17 requests) were made to Promotions.newegg.com and 7% (15 requests) were made to Tags.tiqcdn.com. The less responsive or slowest element that took the longest time to load (745 ms) relates to the external source Newegg.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (59%)

Content Size

3.7 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Neweggmall.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 663.1 kB

  • Original 772.6 kB
  • After minification 735.0 kB
  • After compression 109.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 663.1 kB or 86% of the original size.

Image Optimization

-7%

Potential reduce by 56.0 kB

  • Original 835.1 kB
  • After minification 779.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Newegg Mall images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 1.1 MB

  • Original 1.6 MB
  • After minification 1.5 MB
  • After compression 527.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 67% of the original size.

CSS Optimization

-81%

Potential reduce by 381.0 kB

  • Original 468.0 kB
  • After minification 464.4 kB
  • After compression 86.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Neweggmall.com needs all CSS files to be minified and compressed as it can save up to 381.0 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 105 (50%)

Requests Now

208

After Optimization

103

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 208 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Newegg Mall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 70 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

745 ms

css

css

101 ms

WWWShared.Newegg.12809.319.min.css

WWWShared.Newegg.12809.319.min.css

131 ms

WWWShared.NoFixedie.12877.1.min.css

WWWShared.NoFixedie.12877.1.min.css

90 ms

googleAdsense_Patial.v1.w.6243.0.css

googleAdsense_Patial.v1.w.6243.0.css

98 ms

WWWNewAutoPartsStorePage.12809.318.min.css

WWWNewAutoPartsStorePage.12809.318.min.css

116 ms

NEG.0.2.2.js

NEG.0.2.2.js

87 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

177 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

172 ms

GgewenFramework.v1.w.12809.7.js

GgewenFramework.v1.w.12809.7.js

169 ms

WebApplication.v1.w.12376.0.js

WebApplication.v1.w.12376.0.js

169 ms

PageDisplayLib.v1.w.12809.5.js

PageDisplayLib.v1.w.12809.5.js

172 ms

AutoFilledKeywords.v1.w.12809.7.js

AutoFilledKeywords.v1.w.12809.7.js

170 ms

BizCommon.v1.w.12906.0.js

BizCommon.v1.w.12906.0.js

172 ms

json2.min.js

json2.min.js

173 ms

swfobject.v1.5.js

swfobject.v1.5.js

206 ms

Product.v1.w.12809.8.e0.js

Product.v1.w.12809.8.e0.js

210 ms

SearchPanel.v1.w.9084.3.js

SearchPanel.v1.w.9084.3.js

208 ms

SearchPanel2013.v1.w.12694.0.js

SearchPanel2013.v1.w.12694.0.js

206 ms

ProductList.v1.w.12826.4.e1.js

ProductList.v1.w.12826.4.e1.js

207 ms

AutoConfiguratorStripe.v1.w.12877.0.js

AutoConfiguratorStripe.v1.w.12877.0.js

207 ms

element.js

element.js

82 ms

seal.js

seal.js

223 ms

opinionlab.v1.w.9165.0.css

opinionlab.v1.w.9165.0.css

195 ms

oo_engine.v1.w.11750.0.js

oo_engine.v1.w.11750.0.js

216 ms

oo_conf_search.v1.w.12809.5.js

oo_conf_search.v1.w.12809.5.js

220 ms

CheckEDUByIP.aspx

CheckEDUByIP.aspx

41 ms

History.9792.js

History.9792.js

59 ms

Storage.12576.js

Storage.12576.js

57 ms

JQuery.12376.js

JQuery.12376.js

58 ms

ResourceManager.js

ResourceManager.js

55 ms

entry.js

entry.js

14 ms

Nav_160x360.jpg

Nav_160x360.jpg

236 ms

nav_160x360.jpg

nav_160x360.jpg

166 ms

160x360.jpg

160x360.jpg

264 ms

open_box.jpg

open_box.jpg

194 ms

ck%20home%20logo%203.gif

ck%20home%20logo%203.gif

235 ms

696x288.jpg

696x288.jpg

266 ms

696x288.jpg

696x288.jpg

453 ms

696x288.jpg

696x288.jpg

452 ms

696x288.jpg

696x288.jpg

460 ms

696x288.jpg

696x288.jpg

462 ms

696x288.jpg

696x288.jpg

465 ms

us_new_logo.png

us_new_logo.png

37 ms

new_tab_business.png

new_tab_business.png

33 ms

Seller_A902_729ab890-fa0f-465a-8482-253c9f15ae5a.gif

Seller_A902_729ab890-fa0f-465a-8482-253c9f15ae5a.gif

31 ms

Seller_A68V_8a313a86-01bb-4eb1-84a0-3d85263980ed.gif

Seller_A68V_8a313a86-01bb-4eb1-84a0-3d85263980ed.gif

32 ms

Seller_A8N1_68bd60ed-48bc-498e-b13b-b7c053caa855.gif

Seller_A8N1_68bd60ed-48bc-498e-b13b-b7c053caa855.gif

33 ms

Seller_A16C_f9f20f69-a5d1-4a5c-b480-fc8ffa6c7621.gif

Seller_A16C_f9f20f69-a5d1-4a5c-b480-fc8ffa6c7621.gif

52 ms

Seller_A7YS_2fb077d7-4439-4d58-9a27-e4e7cb494e86.gif

Seller_A7YS_2fb077d7-4439-4d58-9a27-e4e7cb494e86.gif

62 ms

Seller_A33T_2dbc6016-cd8e-4908-bbfe-b017586e99b4.gif

Seller_A33T_2dbc6016-cd8e-4908-bbfe-b017586e99b4.gif

63 ms

Seller_A8DP_6f0bb325-1287-43c5-8bef-3329c2cd573d.gif

Seller_A8DP_6f0bb325-1287-43c5-8bef-3329c2cd573d.gif

61 ms

Seller_A544_88bde28c-ef46-4244-8c93-2c8c1a5674c6.gif

Seller_A544_88bde28c-ef46-4244-8c93-2c8c1a5674c6.gif

62 ms

Seller_A8UA_cd283435-0ea8-4eb6-b6bf-f304a04ea42a.gif

Seller_A8UA_cd283435-0ea8-4eb6-b6bf-f304a04ea42a.gif

95 ms

Seller_A7FK_17bb1595-b227-4502-afb4-4807700ffd41.gif

Seller_A7FK_17bb1595-b227-4502-afb4-4807700ffd41.gif

101 ms

Seller_A38N_f68db88f-5070-4756-b3e8-cf30306cfa88.gif

Seller_A38N_f68db88f-5070-4756-b3e8-cf30306cfa88.gif

229 ms

Seller_A5D5_3c82de07-ba0d-4177-967d-4ec7601280a2.gif

Seller_A5D5_3c82de07-ba0d-4177-967d-4ec7601280a2.gif

96 ms

whiteEgg.gif

whiteEgg.gif

97 ms

A1CZ_1_20140402490226112.jpg

A1CZ_1_20140402490226112.jpg

97 ms

A63M_1_20150304286013049.jpg

A63M_1_20150304286013049.jpg

160 ms

A1N8_1_20131018221190983.jpg

A1N8_1_20131018221190983.jpg

144 ms

A3RF_1_20140724579118081.jpg

A3RF_1_20140724579118081.jpg

160 ms

A1UB_1_20150305289170874.jpg

A1UB_1_20150305289170874.jpg

256 ms

A0B0_1_2014120394230431.jpg

A0B0_1_2014120394230431.jpg

257 ms

A0AV_1_20140529530113385.jpg

A0AV_1_20140529530113385.jpg

160 ms

A1N4_1_20131008190239986.jpg

A1N4_1_20131008190239986.jpg

228 ms

A019_1_20150120161117989.jpg

A019_1_20150120161117989.jpg

258 ms

A0TR_1_20120222_2048028.jpg

A0TR_1_20120222_2048028.jpg

229 ms

A22R_1_20140716567888086.jpg

A22R_1_20140716567888086.jpg

279 ms

A5D5_1_20141208102076253.jpg

A5D5_1_20141208102076253.jpg

284 ms

A04V_1_20140505512188791.jpg

A04V_1_20140505512188791.jpg

258 ms

A01A_1_20140711564411512.jpg

A01A_1_20140711564411512.jpg

306 ms

A13U_1_20150312298766606.jpg

A13U_1_20150312298766606.jpg

308 ms

A4JY_130422355800611615B8XFOc0D4Q.jpg

A4JY_130422355800611615B8XFOc0D4Q.jpg

304 ms

A2EE_1_20131003179221324.jpg

A2EE_1_20131003179221324.jpg

314 ms

A1JH_1_20131018221513012.jpg

A1JH_1_20131018221513012.jpg

445 ms

A5TH_1_201408061784661353.jpg

A5TH_1_201408061784661353.jpg

443 ms

Seller_A1J2_a80b32dd-916a-4871-a256-777cc24113c9.gif

Seller_A1J2_a80b32dd-916a-4871-a256-777cc24113c9.gif

445 ms

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

25 ms

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

28 ms

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

32 ms

Seller_A24G_f58eeabb-0f3e-43b3-a174-be3e48d4de73.gif

Seller_A24G_f58eeabb-0f3e-43b3-a174-be3e48d4de73.gif

443 ms

amc.js

amc.js

55 ms

JQuery.12376.js

JQuery.12376.js

427 ms

Cookie.12376.js

Cookie.12376.js

430 ms

Seller_A016_2a91dfdc-3bcb-4178-8027-7a5c7d32e58f.gif

Seller_A016_2a91dfdc-3bcb-4178-8027-7a5c7d32e58f.gif

510 ms

Seller_A4J7_ca096fad-e873-4196-9733-44c35adafec9.gif

Seller_A4J7_ca096fad-e873-4196-9733-44c35adafec9.gif

513 ms

Seller_A0ZX_9b59d19c-905f-4dc7-a52b-56c8fcc0ac68.gif

Seller_A0ZX_9b59d19c-905f-4dc7-a52b-56c8fcc0ac68.gif

507 ms

Seller_A8V2_bf795d21-111a-4291-ae4e-e9650595bc31.gif

Seller_A8V2_bf795d21-111a-4291-ae4e-e9650595bc31.gif

489 ms

Seller_A10Z_bf317c2b-3a6d-42a9-b27f-0c9d9cc47830.gif

Seller_A10Z_bf317c2b-3a6d-42a9-b27f-0c9d9cc47830.gif

483 ms

Seller_A04V_ba8cc891-34ef-4b60-8686-bfc9f17a4315.gif

Seller_A04V_ba8cc891-34ef-4b60-8686-bfc9f17a4315.gif

481 ms

Seller_A0PG_4601bf12-ef8b-4bc5-939f-2c0d2cf7a16d.gif

Seller_A0PG_4601bf12-ef8b-4bc5-939f-2c0d2cf7a16d.gif

490 ms

Seller_A04W_d4e84be0-18bb-4a63-921a-d90172155386.gif

Seller_A04W_d4e84be0-18bb-4a63-921a-d90172155386.gif

555 ms

sitecatalyst.js

sitecatalyst.js

41 ms

Seller_A1ZX_c1db0cb6-60da-49fc-b884-e276e2be5591.gif

Seller_A1ZX_c1db0cb6-60da-49fc-b884-e276e2be5591.gif

535 ms

Seller_A01A_6ba71a0a-c289-4396-9560-14d19f18ef44.gif

Seller_A01A_6ba71a0a-c289-4396-9560-14d19f18ef44.gif

495 ms

Seller_A2GA_e46b2a64-c295-4392-9670-8127ee7ad987.gif

Seller_A2GA_e46b2a64-c295-4392-9670-8127ee7ad987.gif

493 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

606 ms

Cookie.11621.1.js

Cookie.11621.1.js

513 ms

gk5FxslNkTTHtojXrkp-xJhsE6jcpsD2oq89kgohWx0.ttf

gk5FxslNkTTHtojXrkp-xJhsE6jcpsD2oq89kgohWx0.ttf

29 ms

gk5FxslNkTTHtojXrkp-xD1GzwQ5qF9DNzkQQVRhJ4g.ttf

gk5FxslNkTTHtojXrkp-xD1GzwQ5qF9DNzkQQVRhJ4g.ttf

28 ms

Navigation.aspx

Navigation.aspx

194 ms

blank.html

blank.html

483 ms

Seller_A3GY_a930ec2b-6ab1-461e-829f-8490acec2138.gif

Seller_A3GY_a930ec2b-6ab1-461e-829f-8490acec2138.gif

466 ms

Seller_A019_904f1131-b5b1-4c0b-ad1a-bffb3e16245a.gif

Seller_A019_904f1131-b5b1-4c0b-ad1a-bffb3e16245a.gif

549 ms

PRmiXeptR36kaC0GEAetxp_TkvowlIOtbR7ePgFOpF4.ttf

PRmiXeptR36kaC0GEAetxp_TkvowlIOtbR7ePgFOpF4.ttf

26 ms

xjAJXh38I15wypJXxuGMBp0EAVxt0G0biEntp43Qt6E.ttf

xjAJXh38I15wypJXxuGMBp0EAVxt0G0biEntp43Qt6E.ttf

6 ms

PRmiXeptR36kaC0GEAetxrfB31yxOzP-czbf6AAKCVo.ttf

PRmiXeptR36kaC0GEAetxrfB31yxOzP-czbf6AAKCVo.ttf

27 ms

Seller_A3G6_6a3223fb-8363-40d8-b7ba-e46ab051e980.gif

Seller_A3G6_6a3223fb-8363-40d8-b7ba-e46ab051e980.gif

544 ms

StoreNavigation.aspx

StoreNavigation.aspx

100 ms

Seller_A0KZ_498dcf4a-8ff2-4c50-b611-755e608ea62b.gif

Seller_A0KZ_498dcf4a-8ff2-4c50-b611-755e608ea62b.gif

492 ms

none.gif

none.gif

480 ms

Brand1077.gif

Brand1077.gif

451 ms

V0CD_1_20160307111905357.jpg

V0CD_1_20160307111905357.jpg

455 ms

n1_Large_Cart.gif

n1_Large_Cart.gif

454 ms

Brand1157.gif

Brand1157.gif

461 ms

bg_696x288.jpg

bg_696x288.jpg

190 ms

13-121-515-02.jpg

13-121-515-02.jpg

456 ms

bg_696x288.jpg

bg_696x288.jpg

179 ms

bg_696x288.jpg

bg_696x288.jpg

182 ms

bg_696x288.jpg

bg_696x288.jpg

339 ms

bg_696x288.jpg

bg_696x288.jpg

352 ms

bg_696x288.jpg

bg_696x288.jpg

337 ms

Switch.11315.js

Switch.11315.js

509 ms

translateelement.css

translateelement.css

184 ms

main.js

main.js

247 ms

A65C_131031522324717926TIHLAy3JVj.jpg

A65C_131031522324717926TIHLAy3JVj.jpg

502 ms

Brand1315.gif

Brand1315.gif

481 ms

V009_131033161529363955xVYPejuFm1.jpg

V009_131033161529363955xVYPejuFm1.jpg

485 ms

A65C_131031649513723393OcnDwkz7o0.jpg

A65C_131031649513723393OcnDwkz7o0.jpg

482 ms

A5YB_131012449972753655dVrCQ8HiF0.jpg

A5YB_131012449972753655dVrCQ8HiF0.jpg

478 ms

RollOverMenu.js

RollOverMenu.js

342 ms

83-220-796-11.jpg

83-220-796-11.jpg

341 ms

Brand1149.gif

Brand1149.gif

343 ms

A7AH_130946848489394383IqIz0Yk6lP.jpg

A7AH_130946848489394383IqIz0Yk6lP.jpg

340 ms

Brand1404.gif

Brand1404.gif

340 ms

A4AW_1_20160225064343483.jpg

A4AW_1_20160225064343483.jpg

341 ms

JSON.js

JSON.js

263 ms

A8S1_1_20150918526771899.jpg

A8S1_1_20150918526771899.jpg

263 ms

13-132-120-03.jpg

13-132-120-03.jpg

327 ms

Brand1186.gif

Brand1186.gif

262 ms

A7AB_1_20160304650953468.jpg

A7AB_1_20160304650953468.jpg

341 ms

awards_04.gif

awards_04.gif

320 ms

seal_image.php

seal_image.php

9 ms

element_main.js

element_main.js

160 ms

blue-seal-newegginc.png

blue-seal-newegginc.png

315 ms

inc500.gif

inc500.gif

293 ms

gtmp_compiled.js

gtmp_compiled.js

109 ms

loading16.gif

loading16.gif

271 ms

Gomeznone56.gif

Gomeznone56.gif

268 ms

spr_membership.png

spr_membership.png

268 ms

header_bg_blue.png

header_bg_blue.png

316 ms

spr_flags.png

spr_flags.png

300 ms

bg_galleryHeadLine.png

bg_galleryHeadLine.png

302 ms

utag.js

utag.js

70 ms

CheckIsCANIPHandler.aspx

CheckIsCANIPHandler.aspx

64 ms

unbxdAnalytics.js

unbxdAnalytics.js

207 ms

bg_galleryHead.png

bg_galleryHead.png

221 ms

listStyle.gif

listStyle.gif

220 ms

spr_eggpoints.png

spr_eggpoints.png

253 ms

spr_product.6.6.2.png

spr_product.6.6.2.png

253 ms

spr_base.6.7.1.png

spr_base.6.7.1.png

293 ms

bg_galleryFoot.png

bg_galleryFoot.png

246 ms

bg_quotes.png

bg_quotes.png

285 ms

bg_tab.png

bg_tab.png

287 ms

bg_tab_grad.png

bg_tab_grad.png

220 ms

bg_tab_pointer.png

bg_tab_pointer.png

218 ms

gtmp_compiled_6qHRE2erCiw.js

gtmp_compiled_6qHRE2erCiw.js

139 ms

l

l

86 ms

MouseTrend.js

MouseTrend.js

152 ms

translate_24dp.png

translate_24dp.png

104 ms

googlelogo_color_42x16dp.png

googlelogo_color_42x16dp.png

141 ms

s62143381761852

s62143381761852

100 ms

utag.25.js

utag.25.js

35 ms

utag.245.js

utag.245.js

58 ms

utag.348.js

utag.348.js

59 ms

utag.106.js

utag.106.js

59 ms

utag.51.js

utag.51.js

57 ms

utag.119.js

utag.119.js

59 ms

utag.134.js

utag.134.js

59 ms

utag.161.js

utag.161.js

59 ms

utag.260.js

utag.260.js

67 ms

utag.263.js

utag.263.js

90 ms

utag.286.js

utag.286.js

67 ms

utag.205.js

utag.205.js

66 ms

utag.297.js

utag.297.js

66 ms

utag.342.js

utag.342.js

67 ms

s63114586155861

s63114586155861

273 ms

analytics.js

analytics.js

32 ms

253 ms

112_sptaw.js

112_sptaw.js

257 ms

newegg_bootstrap.js

newegg_bootstrap.js

257 ms

ga.js

ga.js

25 ms

i.gif

i.gif

540 ms

min

min

255 ms

bat.js

bat.js

245 ms

conversion_async.js

conversion_async.js

240 ms

spx

spx

250 ms

newegg.js

newegg.js

247 ms

fbevents.js

fbevents.js

643 ms

newegg.js

newegg.js

241 ms

CheckStateByIP.aspx

CheckStateByIP.aspx

482 ms

collect

collect

137 ms

356 ms

__utm.gif

__utm.gif

295 ms

render

render

359 ms

collect

collect

446 ms

430 ms

spworld.min.js

spworld.min.js

380 ms

h.gif

h.gif

167 ms

181 ms

f.gif

f.gif

135 ms

cd.gif

cd.gif

134 ms

collect

collect

206 ms

74 ms

p.gif

p.gif

40 ms

.json

.json

27 ms

h.gif

h.gif

33 ms

activity;xsp=536742;ord=1

activity;xsp=536742;ord=1

85 ms

156 ms

ecc

ecc

74 ms

pixel

pixel

47 ms

cm

cm

46 ms

ermcm

ermcm

54 ms

110 ms

neg-trace.v2.js

neg-trace.v2.js

59 ms

SEO Factors

neweggmall.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Neweggmall.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Neweggmall.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

neweggmall.com

Open Graph description is not detected on the main page of Newegg Mall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: