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Page load speed analysis

  • 63/100

    Normal result
  • 8

    Successful tests
  • 0

    Failed test
  • First response

    361 ms

  • Resources loaded

    7.2 sec

  • Page rendered

    454 ms

  • Total page load time

    8 sec

Click here to check amazing Newkids Online content for Germany. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 361 ms and then it took 7.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Page optimization

  • HTML 127.1 kB
    Images 194.4 kB
    Javascripts 275.2 kB
    CSS 552.8 kB

    In fact, the total size of main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. CSS take 552.8 kB which makes up the majority of the site volume.

    • Original 127.1 kB
    • After minification 125.0 kB
    • After compression 13.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 113.6 kB or 89% of the original size.

    • Original 194.4 kB
    • After optimization 142.0 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Newkids Online needs image optimization as it can save up to 52.4 kB or 27% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 275.2 kB
    • After minification 272.4 kB
    • After compression 98.5 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 176.7 kB or 64% of the original size.

    • Original 552.8 kB
    • After minification 518.8 kB
    • After compression 72.0 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 480.8 kB or 87% of the original size.

Network requests diagram

  • analytics.js
  • Preisvorschlag.css
  • 1458286235_1a034397745e5a4f877730b9eb692110.css
  • modernizr.custom.35977.js
  • classie.js
  • element.js
  • brands.css
  • 1458286235_1a034397745e5a4f877730b9eb692110.js
  • collect
  • de-badge-60.png
  • baby-brands-bg.png
  • positivessl-icon.png
  • ehi.png
  • OpenSans-Regular.woff
  • OpenSans-Light.woff
  • OpenSans-Semibold.woff
  • OpenSans-Bold.woff
  • OpenSans-ExtraBold.woff
  • translateelement.css
  • main.js
  • CAF49CE40B28883.js
  • CAF49CE40B28883.js
  • icon--cat.png
  • icon--account.png
  • icon--wishlist.png
  • icon--facebook.png
  • icon--search.png
  • egs.png
  • idealo.png
  • geizhals.png
  • header-easternlogo.png
  • element_main.js
  • shopware.woff
  • translate_24dp.png
  • l
  • cleardot.gif
  • CAF49CE40B28883-5.gif
  • CAF49CE40B28883-70x70.gif
  • CAF49CE40B28883-8.gif

Our browser made a total of 40 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original, 13% (5 requests) were made to and 10% (4 requests) were made to The less responsive or slowest element that took the longest time to load (601 ms) relates to the external source

Additional info on


The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Newkids Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 2 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 3599
NS 3599
NS 3599

3599 Mname:
Serial: 2014062004
Refresh: 14400
Retry: 3600
Expire: 604800
Minimum-ttl: 600
MX 3599 Pri: 10

Language and encoding

Good result


DE de language flag


DE de language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 39.1% of all visits is Germany. It’s good for that their server is also located in Germany, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Newkids Online. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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