Tools & Wizards About Us
newone-shop.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    18% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

newone-shop.com

Schmuck Online Shop | NEW ONE by Schullin

Page Load Speed

7.8 sec in total

First Response

338 ms

Resources Loaded

7.2 sec

Page Rendered

332 ms

newone-shop.com screenshot

About Website

Welcome to newone-shop.com homepage info - get ready to check NEW ONE Shop best content for Austria right away, or after learning these important things about newone-shop.com

NEW ONE schlägt die Brücke zwischen Tradition & Moderne und hat sich mittlerweile, mit mehreren Filialen in Österreich und nun auch in Deutschland, zu einem internationalen Label entwickelt.

Visit newone-shop.com

Key Findings

We analyzed Newone-shop.com page load time and found that the first response time was 338 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

newone-shop.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value36.7 s

0/100

25%

SI (Speed Index)

Value39.3 s

0/100

10%

TBT (Total Blocking Time)

Value28,660 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value63.1 s

0/100

10%

Network Requests Diagram

newone-shop.com

338 ms

www.newone-shop.com

598 ms

css

24 ms

search_style_epoq-1.0.5.css

146 ms

superfish.css

196 ms

Our browser made a total of 148 requests to load all elements on the main page. We found that 44% of them (65 requests) were addressed to the original Newone-shop.com, 5% (8 requests) were made to Pubads.g.doubleclick.net and 4% (6 requests) were made to Adserver.adtech.de. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Newone-shop.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (56%)

Content Size

3.3 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Newone-shop.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 69.1 kB

  • Original 83.2 kB
  • After minification 62.5 kB
  • After compression 14.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.7 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.1 kB or 83% of the original size.

Image Optimization

-4%

Potential reduce by 41.9 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. NEW ONE Shop images are well optimized though.

JavaScript Optimization

-80%

Potential reduce by 1.4 MB

  • Original 1.8 MB
  • After minification 1.2 MB
  • After compression 349.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 80% of the original size.

CSS Optimization

-84%

Potential reduce by 312.4 kB

  • Original 373.4 kB
  • After minification 320.8 kB
  • After compression 61.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newone-shop.com needs all CSS files to be minified and compressed as it can save up to 312.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 86 (62%)

Requests Now

138

After Optimization

52

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 138 CSS, Javascripts, AJAX and image requests in order to completely render the main page of NEW ONE Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

newone-shop.com

newone-shop.com

338 ms

www.newone-shop.com

www.newone-shop.com

598 ms

css

css

24 ms

search_style_epoq-1.0.5.css

search_style_epoq-1.0.5.css

146 ms

superfish.css

superfish.css

196 ms

reset.css

reset.css

194 ms

newone.css

newone.css

395 ms

jscrollpane.css

jscrollpane.css

291 ms

newone_custom.css

newone_custom.css

298 ms

tag.js

tag.js

109 ms

beacon_call.js

beacon_call.js

33 ms

ld.js

ld.js

24 ms

jquery.min.js

jquery.min.js

471 ms

jquery.cookie.js

jquery.cookie.js

288 ms

jquery-ui-1.10.4.custom.min.js

jquery-ui-1.10.4.custom.min.js

599 ms

jquery-ui-1.10.4.custom.min.js

jquery-ui-1.10.4.custom.min.js

730 ms

jquery.address-1.6.min.js

jquery.address-1.6.min.js

383 ms

epoq_search-1.0.5.js

epoq_search-1.0.5.js

600 ms

oxmodalpopup.js

oxmodalpopup.js

483 ms

oxfacebook.js

oxfacebook.js

545 ms

hoverIntent.js

hoverIntent.js

616 ms

supersubs.js

supersubs.js

597 ms

superfish.js

superfish.js

648 ms

oxflyoutbox.js

oxflyoutbox.js

678 ms

oxloginbox.js

oxloginbox.js

678 ms

oxinputvalidator.js

oxinputvalidator.js

747 ms

oxinnerlabel.js

oxinnerlabel.js

768 ms

oxtopmenu.js

oxtopmenu.js

778 ms

customfilter.js

customfilter.js

774 ms

oxajax.js

oxajax.js

773 ms

fbds.js

fbds.js

32 ms

warenkorb.gif

warenkorb.gif

456 ms

menu-divider.png

menu-divider.png

478 ms

de.jpg

de.jpg

500 ms

en.jpg

en.jpg

450 ms

newone-fb-icon.gif

newone-fb-icon.gif

452 ms

x.png

x.png

493 ms

login-icon.png

login-icon.png

553 ms

register-icon.png

register-icon.png

554 ms

blackheart.png

blackheart.png

620 ms

new-one-shop-com.jpg

new-one-shop-com.jpg

624 ms

klarna.png

klarna.png

625 ms

trustedshops.jpg

trustedshops.jpg

650 ms

lupe.gif

lupe.gif

647 ms

row1-li-jan16-300.jpg

row1-li-jan16-300.jpg

648 ms

row1-re-jan16-3001.jpg

row1-re-jan16-3001.jpg

901 ms

row2-li-jan16-300.jpg

row2-li-jan16-300.jpg

781 ms

row2-re-jan16-3002.jpg

row2-re-jan16-3002.jpg

1013 ms

row3-li-jan16-300.jpg

row3-li-jan16-300.jpg

926 ms

row3-mitte-jan16-300.jpg

row3-mitte-jan16-300.jpg

737 ms

X53090B8259223B94F5D146444E1912B3.js

X53090B8259223B94F5D146444E1912B3.js

8 ms

row3-re-jan16-300.jpg

row3-re-jan16-300.jpg

780 ms

v8_72sD3DYMKyM0dn3LtWm4ooKQJV7rZJEeBgiz-w_g.ttf

v8_72sD3DYMKyM0dn3LtWm4ooKQJV7rZJEeBgiz-w_g.ttf

60 ms

all.js

all.js

42 ms

dc.js

dc.js

60 ms

58 ms

capture-apps-4.5.0.js

capture-apps-4.5.0.js

24 ms

zanox.js

zanox.js

329 ms

dp2.specificclick.net

dp2.specificclick.net

226 ms

289B29_0_0.woff

289B29_0_0.woff

783 ms

row4-li-jan16-300.jpg

row4-li-jan16-300.jpg

864 ms

iframeStorage.html

iframeStorage.html

150 ms

27 ms

__utm.gif

__utm.gif

31 ms

xd_arbiter.php

xd_arbiter.php

51 ms

xd_arbiter.php

xd_arbiter.php

75 ms

row4-mitte-jan16-300.jpg

row4-mitte-jan16-300.jpg

820 ms

row4-re-jan16-300.jpg

row4-re-jan16-300.jpg

759 ms

row5-li-jan16-300.jpg

row5-li-jan16-300.jpg

883 ms

row5-mitte-jan16-300.jpg

row5-mitte-jan16-300.jpg

896 ms

row5-re-jan16-300.jpg

row5-re-jan16-300.jpg

957 ms

row6-li-jan16-300.jpg

row6-li-jan16-300.jpg

804 ms

iframeStorage.js

iframeStorage.js

10 ms

row6-mitte-jan16-300.jpg

row6-mitte-jan16-300.jpg

893 ms

row6-re-jan16.jpg

row6-re-jan16.jpg

882 ms

row7-li-jan16-300.jpg

row7-li-jan16-300.jpg

849 ms

appsmanagerinit

appsmanagerinit

204 ms

row7-mitte-jan16-300.jpg

row7-mitte-jan16-300.jpg

908 ms

row7-re-jan16-300.jpg

row7-re-jan16-300.jpg

889 ms

310B0B023E69E3A4318F

310B0B023E69E3A4318F

211 ms

row8-li-jan16-300.jpg

row8-li-jan16-300.jpg

885 ms

row8-mitte-jan16-300.jpg

row8-mitte-jan16-300.jpg

879 ms

row8-re-jan16-300.jpg

row8-re-jan16-300.jpg

880 ms

0

0

65 ms

f_social_icons.jpg

f_social_icons.jpg

828 ms

trusted_shops_icon_f.gif

trusted_shops_icon_f.gif

939 ms

button_nl_f.gif

button_nl_f.gif

901 ms

beacon

beacon

40 ms

event

event

31 ms

event

event

178 ms

all.js

all.js

166 ms

15E068844C7985DB6CA2

15E068844C7985DB6CA2

208 ms

D8E6209422EB51FED4CE

D8E6209422EB51FED4CE

211 ms

xd_arbiter.php

xd_arbiter.php

18 ms

11139.html

11139.html

254 ms

p.min.js

p.min.js

200 ms

activity;src=4433909;type=invmedia;cat=LP7nY5UK;ord=1215055414941.1619

activity;src=4433909;type=invmedia;cat=LP7nY5UK;ord=1215055414941.1619

50 ms

Kupona_Markierungspixel;ord=1

Kupona_Markierungspixel;ord=1

50 ms

bind

bind

186 ms

c14.gif

c14.gif

256 ms

activity;dc_pixel_url=DErmboom;rm=kuponain18120;ord=5643379290122539

activity;dc_pixel_url=DErmboom;rm=kuponain18120;ord=5643379290122539

45 ms

46 ms

bind

bind

179 ms

bind

bind

384 ms

cTagsImgCmd.act

cTagsImgCmd.act

68 ms

retarget.php

retarget.php

512 ms

bind

bind

213 ms

bind

bind

203 ms

bind

bind

204 ms

bind

bind

201 ms

bind

bind

202 ms

dermboom;rm=kuponainhighprice;ord=1

dermboom;rm=kuponainhighprice;ord=1

18 ms

;ord=6129518770612.776;dc_seg=94456690

;ord=6129518770612.776;dc_seg=94456690

24 ms

;ord=498498154338.4492;dc_seg=15012601

;ord=498498154338.4492;dc_seg=15012601

25 ms

DFPAudiencePixel;ord=1;dc_seg=144260290

DFPAudiencePixel;ord=1;dc_seg=144260290

42 ms

oms.audiencepixel.de;ord=2820408234838.3965;dc_seg=94442650

oms.audiencepixel.de;ord=2820408234838.3965;dc_seg=94442650

25 ms

Kupona_Markierung;ord=1

Kupona_Markierung;ord=1

20 ms

Kupona_Markierung_48h;ord=1

Kupona_Markierung_48h;ord=1

26 ms

activity;dc_pixel_url=Audience_Site;dc_seg=145243;ord=7569030763115734

activity;dc_pixel_url=Audience_Site;dc_seg=145243;ord=7569030763115734

20 ms

activity;dc_pixel_url=Audience_Site;dc_seg=145260;ord=4307779455557465.5

activity;dc_pixel_url=Audience_Site;dc_seg=145260;ord=4307779455557465.5

25 ms

activity;dc_pixel_url=bfppix;dc_seg=89935090;ord=1456795379987

activity;dc_pixel_url=bfppix;dc_seg=89935090;ord=1456795379987

19 ms

23 ms

bind

bind

210 ms

bind

bind

208 ms

bind

bind

208 ms

bind

bind

208 ms

c14.gif

c14.gif

213 ms

c14.gif

c14.gif

216 ms

crt.gif

crt.gif

217 ms

crt.gif

crt.gif

218 ms

21 ms

22 ms

jsadimp.gif

jsadimp.gif

63 ms

217 ms

pixel

pixel

22 ms

pixel

pixel

17 ms

match

match

326 ms

1x1.gif

1x1.gif

175 ms

1x1.gif

1x1.gif

182 ms

1x1.gif

1x1.gif

181 ms

1x1.gif

1x1.gif

178 ms

px_trans.gif

px_trans.gif

194 ms

retarget

retarget

214 ms

beacon_call.js

beacon_call.js

89 ms

beacon

beacon

30 ms

style.css

style.css

6 ms

dis.aspx

dis.aspx

185 ms

13 ms

Accessibility Review

newone-shop.com accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

[role]s do not have all required [aria-*] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

newone-shop.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

newone-shop.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newone-shop.com can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Newone-shop.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

newone-shop.com

Open Graph description is not detected on the main page of NEW ONE Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: