Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

nextmarketing.com.au

Marketing Agency - Small Business Marketing Melbourne

Page Load Speed

14.2 sec in total

First Response

2.4 sec

Resources Loaded

11.3 sec

Page Rendered

530 ms

nextmarketing.com.au screenshot

About Website

Welcome to nextmarketing.com.au homepage info - get ready to check Next Marketing best content for India right away, or after learning these important things about nextmarketing.com.au

Truer Marketing is an expert marketing agency! We focus on helping small businesses to grow with intelligent marketing in Melbourne.

Visit nextmarketing.com.au

Key Findings

We analyzed Nextmarketing.com.au page load time and found that the first response time was 2.4 sec and then it took 11.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

nextmarketing.com.au performance score

0

Network Requests Diagram

www.nextmarketing.com.au

2363 ms

wp-emoji-release.min.js

778 ms

widget.css

524 ms

miniplayer.css

775 ms

prettyPhoto.css

779 ms

Our browser made a total of 225 requests to load all elements on the main page. We found that 68% of them (152 requests) were addressed to the original Nextmarketing.com.au, 6% (13 requests) were made to Maps.googleapis.com and 4% (9 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Nextmarketing.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (58%)

Content Size

2.8 MB

After Optimization

1.2 MB

In fact, the total size of Nextmarketing.com.au main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 77.0 kB

  • Original 94.7 kB
  • After minification 85.4 kB
  • After compression 17.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.0 kB or 81% of the original size.

Image Optimization

-28%

Potential reduce by 260.5 kB

  • Original 930.3 kB
  • After minification 669.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Next Marketing needs image optimization as it can save up to 260.5 kB or 28% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 955.2 kB

  • Original 1.4 MB
  • After minification 1.3 MB
  • After compression 421.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 955.2 kB or 69% of the original size.

CSS Optimization

-84%

Potential reduce by 363.4 kB

  • Original 434.9 kB
  • After minification 400.7 kB
  • After compression 71.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nextmarketing.com.au needs all CSS files to be minified and compressed as it can save up to 363.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 91 (42%)

Requests Now

216

After Optimization

125

The browser has sent 216 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Next Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 52 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

SEO Factors

nextmarketing.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nextmarketing.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nextmarketing.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Next Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: