Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 54

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

niche-marketing.jp

株式会社キーワードマーケティング| 誰かの人生の、 分岐点になる広告を。|運用型広告で、モノやサービスとの素敵な出会いを創造します。

Page Load Speed

5.9 sec in total

First Response

606 ms

Resources Loaded

5 sec

Page Rendered

305 ms

niche-marketing.jp screenshot

About Website

Welcome to niche-marketing.jp homepage info - get ready to check Niche Marketing best content for Japan right away, or after learning these important things about niche-marketing.jp

2004年設立のキーワードマーケティングは、GoogleやYahoo!のリスティング広告やディスプレイ広告,Facebook,Instagram,Twitter,LINE広告などのSNS広告を含む、運用型広告の代行やインハウス支援事業をおこなっています。

Visit niche-marketing.jp

Key Findings

We analyzed Niche-marketing.jp page load time and found that the first response time was 606 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

niche-marketing.jp performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

17/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value2,650 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value64.4 s

0/100

10%

Network Requests Diagram

niche-marketing.jp

606 ms

thickbox.css

340 ms

clear.css

342 ms

part.css

718 ms

form.css

741 ms

Our browser made a total of 147 requests to load all elements on the main page. We found that 39% of them (58 requests) were addressed to the original Niche-marketing.jp, 20% (29 requests) were made to Scontent-iad3-1.xx.fbcdn.net and 14% (20 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Niche-marketing.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 774.8 kB (53%)

Content Size

1.5 MB

After Optimization

696.0 kB

In fact, the total size of Niche-marketing.jp main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 703.5 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 23.6 kB

  • Original 31.9 kB
  • After minification 28.5 kB
  • After compression 8.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.6 kB or 74% of the original size.

Image Optimization

-39%

Potential reduce by 274.2 kB

  • Original 703.5 kB
  • After minification 429.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Niche Marketing needs image optimization as it can save up to 274.2 kB or 39% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-61%

Potential reduce by 376.0 kB

  • Original 614.4 kB
  • After minification 613.1 kB
  • After compression 238.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 376.0 kB or 61% of the original size.

CSS Optimization

-83%

Potential reduce by 101.0 kB

  • Original 121.0 kB
  • After minification 88.2 kB
  • After compression 20.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Niche-marketing.jp needs all CSS files to be minified and compressed as it can save up to 101.0 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (40%)

Requests Now

141

After Optimization

85

The browser has sent 141 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Niche Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

niche-marketing.jp accessibility score

54

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

niche-marketing.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

niche-marketing.jp SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    SHIFT_JIS

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Niche-marketing.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Niche-marketing.jp main page’s claimed encoding is shift_jis. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Niche Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: