Tools & Wizards About Us
nirma.co.in screenshot

Report Summary

  • 99

    Performance

    Renders faster than
    96% of other websites

  • 55

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 58

    SEO

    Google-friendlier than
    20% of websites

nirma.co.in

Nirma offers quality products ranging from cosmetics, soaps, detergents and salt.

Page Load Speed

8.9 sec in total

First Response

2.3 sec

Resources Loaded

6.5 sec

Page Rendered

131 ms

nirma.co.in screenshot

About Website

Click here to check amazing Nirma content for India. Otherwise, check out these important facts you probably never knew about nirma.co.in

Nirma Limited - A name trusted in every household across India with decades of experience, Nirma offers quality products ranging from cosmetics, soaps, detergents and salt that fit into life, making i...

Visit nirma.co.in

Key Findings

We analyzed Nirma.co.in page load time and found that the first response time was 2.3 sec and then it took 6.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

nirma.co.in performance score

99

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

91/100

10%

LCP (Largest Contentful Paint)

Value1.9 s

98/100

25%

SI (Speed Index)

Value2.0 s

99/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.8 s

100/100

10%

Network Requests Diagram

nirma.co.in

2286 ms

style.css

2220 ms

group_menubg.gif

280 ms

space.gif

280 ms

space.gif

819 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that all of those requests were addressed to Nirma.co.in and no external sources were called. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Nirma.co.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 41.9 kB (55%)

Content Size

76.4 kB

After Optimization

34.5 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Nirma.co.in main page is 76.4 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. HTML takes 38.0 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 32.6 kB

  • Original 38.0 kB
  • After minification 28.4 kB
  • After compression 5.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.6 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.6 kB or 86% of the original size.

Image Optimization

-1%

Potential reduce by 200 B

  • Original 28.1 kB
  • After minification 27.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nirma images are well optimized though.

CSS Optimization

-89%

Potential reduce by 9.1 kB

  • Original 10.2 kB
  • After minification 7.9 kB
  • After compression 1.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nirma.co.in needs all CSS files to be minified and compressed as it can save up to 9.1 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (85%)

Requests Now

34

After Optimization

5

  • Images
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nirma. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

nirma.co.in

nirma.co.in

2286 ms

style.css

style.css

2220 ms

group_menubg.gif

group_menubg.gif

280 ms

space.gif

space.gif

280 ms

space.gif

space.gif

819 ms

operation_mnubg.gif

operation_mnubg.gif

555 ms

prod_mnubg.gif

prod_mnubg.gif

556 ms

finaicial_bg.gif

finaicial_bg.gif

556 ms

srch_go.gif

srch_go.gif

560 ms

group_dwn.gif

group_dwn.gif

571 ms

operation_dwn.gif

operation_dwn.gif

830 ms

prod_dwn.gif

prod_dwn.gif

831 ms

distribution_dwn.gif

distribution_dwn.gif

833 ms

vendor_dwn.gif

vendor_dwn.gif

839 ms

finaicial_dwn.gif

finaicial_dwn.gif

855 ms

media_dwn.gif

media_dwn.gif

1089 ms

red_hine.gif

red_hine.gif

1105 ms

black_bg.gif

black_bg.gif

1107 ms

simplify_arw.gif

simplify_arw.gif

1111 ms

midimg2.jpg

midimg2.jpg

2513 ms

arw_in_red.gif

arw_in_red.gif

1140 ms

md_img.jpg

md_img.jpg

1360 ms

distrib_txt.gif

distrib_txt.gif

1380 ms

red_wht_bg.gif

red_wht_bg.gif

1368 ms

div_line.gif

div_line.gif

1373 ms

div_line1.gif

div_line1.gif

1411 ms

btm_lins_bg.gif

btm_lins_bg.gif

1616 ms

srch_go_ovr.gif

srch_go_ovr.gif

280 ms

group_ovr.gif

group_ovr.gif

279 ms

operation_ovr.gif

operation_ovr.gif

282 ms

prod_ovr.gif

prod_ovr.gif

280 ms

finaicial_ovr.gif

finaicial_ovr.gif

273 ms

media_ovr.gif

media_ovr.gif

288 ms

arw_in_red_ovr.gif

arw_in_red_ovr.gif

545 ms

distribution_ovr.gif

distribution_ovr.gif

555 ms

vendor_ovr.gif

vendor_ovr.gif

553 ms

Accessibility Review

nirma.co.in accessibility score

55

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

<object> elements do not have alternate text

Best Practices

nirma.co.in best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

nirma.co.in SEO score

58

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document uses plugins

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nirma.co.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nirma.co.in main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

nirma.co.in

Open Graph description is not detected on the main page of Nirma. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: