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Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

nissen-stg.com

The Global Shopping Site of nissen

Page Load Speed

10.7 sec in total

First Response

906 ms

Resources Loaded

9.1 sec

Page Rendered

697 ms

nissen-stg.com screenshot

About Website

Click here to check amazing Nissen Stg content. Otherwise, check out these important facts you probably never knew about nissen-stg.com

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Key Findings

We analyzed Nissen-stg.com page load time and found that the first response time was 906 ms and then it took 9.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster. This domain responded with an error, which can significantly jeopardize Nissen-stg.com rating and web reputation

Performance Metrics

nissen-stg.com performance score

0

Network Requests Diagram

nissen-stg.com

906 ms

3465 ms

getcss.php

430 ms

getcss.php

1759 ms

font-awesome.css

1305 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 51% of them (46 requests) were addressed to the original Nissen-stg.com, 44% (40 requests) were made to Nissen.com and 2% (2 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (3.6 sec) relates to the external source Nissen.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 732.0 kB (22%)

Content Size

3.3 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nissen-stg.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 168.8 kB

  • Original 192.7 kB
  • After minification 187.3 kB
  • After compression 23.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 168.8 kB or 88% of the original size.

Image Optimization

-14%

Potential reduce by 384.7 kB

  • Original 2.8 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Nissen Stg needs image optimization as it can save up to 384.7 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-59%

Potential reduce by 146.5 kB

  • Original 249.8 kB
  • After minification 244.2 kB
  • After compression 103.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 146.5 kB or 59% of the original size.

CSS Optimization

-80%

Potential reduce by 32.0 kB

  • Original 40.0 kB
  • After minification 31.1 kB
  • After compression 8.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nissen-stg.com needs all CSS files to be minified and compressed as it can save up to 32.0 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (29%)

Requests Now

87

After Optimization

62

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nissen Stg. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nissen-stg.com

nissen-stg.com

906 ms

3465 ms

getcss.php

getcss.php

430 ms

getcss.php

getcss.php

1759 ms

font-awesome.css

font-awesome.css

1305 ms

shop.css

shop.css

657 ms

getcss.php

getcss.php

896 ms

getcss.php

getcss.php

945 ms

getcss.php

getcss.php

643 ms

getcss.php

getcss.php

861 ms

jquery.js

jquery.js

1744 ms

jquery-1.11.2.min.js

jquery-1.11.2.min.js

2104 ms

useragent.js

useragent.js

1119 ms

popup.js

popup.js

1179 ms

gm_base.js

gm_base.js

1341 ms

getcss.php

getcss.php

1220 ms

slick-theme.css

slick-theme.css

1363 ms

slick.min.js

slick.min.js

1920 ms

getcss.php

getcss.php

1369 ms

getcss.php

getcss.php

1437 ms

getcss.php

getcss.php

1546 ms

getcss.php

getcss.php

1557 ms

getcss.php

getcss.php

1600 ms

getcss.php

getcss.php

1649 ms

getcss.php

getcss.php

1772 ms

conversion.js

conversion.js

17 ms

resxclsa.js

resxclsa.js

747 ms

pc.css

pc.css

208 ms

dc.js

dc.js

50 ms

bg.jpg

bg.jpg

618 ms

index.jpg

index.jpg

2009 ms

index.jpg

index.jpg

2024 ms

index.jpg

index.jpg

2292 ms

index.jpg

index.jpg

2065 ms

index.jpg

index.jpg

2332 ms

index.jpg

index.jpg

1031 ms

event_20151125_dresses.jpg

event_20151125_dresses.jpg

1867 ms

event_20151125_knittops.jpg

event_20151125_knittops.jpg

2490 ms

event_20151125_kidspants.jpg

event_20151125_kidspants.jpg

2460 ms

event_20150903_hadakabra.jpg

event_20150903_hadakabra.jpg

2262 ms

event_20151125_grandfestival.jpg

event_20151125_grandfestival.jpg

2519 ms

event_20151009_wintercoats.jpg

event_20151009_wintercoats.jpg

2728 ms

corner_ld_20151105_win_l.jpg

corner_ld_20151105_win_l.jpg

2744 ms

corner_ld_20151105_win01_m.jpg

corner_ld_20151105_win01_m.jpg

2566 ms

corner_ld_20151105_win03_m.jpg

corner_ld_20151105_win03_m.jpg

2683 ms

corner_ld_20151105_win02_m.jpg

corner_ld_20151105_win02_m.jpg

2699 ms

corner_ld_20151105_win01_s.jpg

corner_ld_20151105_win01_s.jpg

2751 ms

corner_ld_20151105_win02_s.jpg

corner_ld_20151105_win02_s.jpg

2800 ms

corner_ld_20151105_win03_s.jpg

corner_ld_20151105_win03_s.jpg

2907 ms

corner_kd_20151105_win_l.jpg

corner_kd_20151105_win_l.jpg

3321 ms

corner_kd_20151105_win01_m.jpg

corner_kd_20151105_win01_m.jpg

2959 ms

corner_kd_20151105_win02_m.jpg

corner_kd_20151105_win02_m.jpg

2968 ms

corner_kd_20151105_win03_m.jpg

corner_kd_20151105_win03_m.jpg

2974 ms

corner_kd_20151105_win01_s.jpg

corner_kd_20151105_win01_s.jpg

3041 ms

corner_kd_20151105_win02_s.jpg

corner_kd_20151105_win02_s.jpg

3130 ms

corner_kd_20151105_win03_s.jpg

corner_kd_20151105_win03_s.jpg

3185 ms

corner_pl_20151105_win_l.jpg

corner_pl_20151105_win_l.jpg

3419 ms

corner_pl_20151105_win01_m.jpg

corner_pl_20151105_win01_m.jpg

3200 ms

corner_pl_20151105_win02_m.jpg

corner_pl_20151105_win02_m.jpg

3276 ms

corner_pl_20151105_win03_m.jpg

corner_pl_20151105_win03_m.jpg

3350 ms

corner_pl_20151105_win01_s.jpg

corner_pl_20151105_win01_s.jpg

3414 ms

corner_pl_20151105_win02_s.jpg

corner_pl_20151105_win02_s.jpg

3428 ms

corner_pl_20151105_win03_s.jpg

corner_pl_20151105_win03_s.jpg

3509 ms

pickup_20150903_hadakabra.jpg

pickup_20150903_hadakabra.jpg

3537 ms

pickup_20150903_home01.jpg

pickup_20150903_home01.jpg

3575 ms

logo_g.jpg

logo_g.jpg

211 ms

freedelivery.gif

freedelivery.gif

225 ms

sign04.png

sign04.png

440 ms

globe.png

globe.png

747 ms

login.png

login.png

422 ms

help.png

help.png

654 ms

cart.png

cart.png

418 ms

menu.png

menu.png

1314 ms

search_button.png

search_button.png

807 ms

__utm.gif

__utm.gif

95 ms

106 ms

bg_guide940_ttl.gif

bg_guide940_ttl.gif

455 ms

bg_guide940_box.gif

bg_guide940_box.gif

483 ms

facebook.jpg

facebook.jpg

662 ms

youtube.jpg

youtube.jpg

697 ms

twitter.jpg

twitter.jpg

704 ms

whats_nissen.gif

whats_nissen.gif

805 ms

info_icon.jpg

info_icon.jpg

862 ms

hk.jpg

hk.jpg

869 ms

global.png

global.png

915 ms

ajax-loader.gif

ajax-loader.gif

922 ms

slick.woff

slick.woff

1032 ms

34 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

3255 ms

pickup_20151116_menscoat.jpg

pickup_20151116_menscoat.jpg

2621 ms

pickup_20151105_home.jpg

pickup_20151105_home.jpg

1796 ms

SEO Factors

nissen-stg.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nissen-stg.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nissen-stg.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nissen-stg.com

Open Graph description is not detected on the main page of Nissen Stg. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: