Report Summary

  • 59

    Performance

    Renders faster than
    75% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

northbound.nz

Northbound Contstruction - Invercargill & Queenstown

Page Load Speed

5.3 sec in total

First Response

889 ms

Resources Loaded

4.2 sec

Page Rendered

203 ms

northbound.nz screenshot

About Website

Welcome to northbound.nz homepage info - get ready to check Northbound best content right away, or after learning these important things about northbound.nz

Visit northbound.nz

Key Findings

We analyzed Northbound.nz page load time and found that the first response time was 889 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

northbound.nz performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.208

60/100

15%

TTI (Time to Interactive)

Value5.4 s

72/100

10%

Network Requests Diagram

northbound.nz

889 ms

www.northbound.co.nz

883 ms

holding.css

873 ms

email-decode.min.js

15 ms

addthis_widget.js

59 ms

Our browser made a total of 10 requests to load all elements on the main page. We found that 10% of them (1 request) were addressed to the original Northbound.nz, 60% (6 requests) were made to Northbound.co.nz and 20% (2 requests) were made to S7.addthis.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Northbound.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 7.4 kB (4%)

Content Size

197.8 kB

After Optimization

190.4 kB

In fact, the total size of Northbound.nz main page is 197.8 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. Images take 188.3 kB which makes up the majority of the site volume.

HTML Optimization

-52%

Potential reduce by 1.3 kB

  • Original 2.5 kB
  • After minification 2.5 kB
  • After compression 1.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.3 kB or 52% of the original size.

Image Optimization

-3%

Potential reduce by 6.0 kB

  • Original 188.3 kB
  • After minification 182.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northbound images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 73 B

  • Original 4.6 kB
  • After minification 4.5 kB
  • After compression 4.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 26 B

  • Original 2.4 kB
  • After minification 2.4 kB
  • After compression 2.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northbound.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 4 (50%)

Requests Now

8

After Optimization

4

The browser has sent 8 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northbound. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

northbound.nz accessibility score

75

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

northbound.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

northbound.nz SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northbound.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Northbound.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Northbound. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: