Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

novotellondonwest.co.uk

Novotel Hammersmith Hotel London Rooms & Event Venue

Page Load Speed

3.1 sec in total

First Response

276 ms

Resources Loaded

2.5 sec

Page Rendered

319 ms

novotellondonwest.co.uk screenshot

About Website

Click here to check amazing Novotel London West content. Otherwise, check out these important facts you probably never knew about novotellondonwest.co.uk

Novotel Hammersmith Hotel London 630 business & family friendly rooms and suites. Events hotel with 33 conference, meeting & events spaces for hire 10-2,000

Visit novotellondonwest.co.uk

Key Findings

We analyzed Novotellondonwest.co.uk page load time and found that the first response time was 276 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

novotellondonwest.co.uk performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value15.6 s

0/100

25%

SI (Speed Index)

Value7.7 s

25/100

10%

TBT (Total Blocking Time)

Value650 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

novotellondonwest.co.uk

276 ms

www.novotellondonwest.co.uk

906 ms

000.Primary.bundle.min.css

236 ms

9cf8a1da3a.js

207 ms

jquery-3.1.1.js

61 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 62% of them (26 requests) were addressed to the original Novotellondonwest.co.uk, 10% (4 requests) were made to Use.fontawesome.com and 7% (3 requests) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (906 ms) belongs to the original domain Novotellondonwest.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 156.2 kB (6%)

Content Size

2.6 MB

After Optimization

2.5 MB

In fact, the total size of Novotellondonwest.co.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 21.7 kB

  • Original 29.1 kB
  • After minification 26.2 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.7 kB or 75% of the original size.

Image Optimization

-3%

Potential reduce by 84.0 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Novotel London West images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 19.3 kB

  • Original 105.1 kB
  • After minification 98.1 kB
  • After compression 85.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 19.3 kB or 18% of the original size.

CSS Optimization

-62%

Potential reduce by 31.2 kB

  • Original 50.6 kB
  • After minification 50.6 kB
  • After compression 19.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Novotellondonwest.co.uk needs all CSS files to be minified and compressed as it can save up to 31.2 kB or 62% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (39%)

Requests Now

36

After Optimization

22

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Novotel London West. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

novotellondonwest.co.uk accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

novotellondonwest.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

novotellondonwest.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Novotellondonwest.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Novotellondonwest.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Novotel London West. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: