Report Summary

  • 80

    Performance

    Renders faster than
    86% of other websites

  • 50

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

nwoc.com

Seattle kayak lessons, rentals, sales located on Lake Union near downtown Seattle at Northwest Outdoor Center, NWOC. Demo Sea or Whitewater Kayaks and...

Page Load Speed

4.2 sec in total

First Response

666 ms

Resources Loaded

3.2 sec

Page Rendered

257 ms

nwoc.com screenshot

About Website

Welcome to nwoc.com homepage info - get ready to check NWOC best content for United States right away, or after learning these important things about nwoc.com

Kayak lessons, rentals, kayak sales, gear, online sales and mail order kayak gear on Lake Union near downtown Seattle. Established 1980. Paddling in and around Seattle, Lake Washington, Lake Union, Pu...

Visit nwoc.com

Key Findings

We analyzed Nwoc.com page load time and found that the first response time was 666 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

nwoc.com performance score

80

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

57/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

41/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.8 s

97/100

10%

Network Requests Diagram

nwoc.com

666 ms

rockin.js

626 ms

home_corner.gif

84 ms

topstretch.gif

154 ms

home_top.gif

470 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that all of those requests were addressed to Nwoc.com and no external sources were called. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Nwoc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 29.3 kB (2%)

Content Size

1.6 MB

After Optimization

1.6 MB

In fact, the total size of Nwoc.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 17.7 kB

  • Original 23.6 kB
  • After minification 22.6 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.7 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 10.9 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. NWOC images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 596 B

  • Original 1.0 kB
  • After minification 898 B
  • After compression 430 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 596 B or 58% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

18

After Optimization

18

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of NWOC. According to our analytics all requests are already optimized.

Accessibility Review

nwoc.com accessibility score

50

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

nwoc.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

SEO Factors

nwoc.com SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nwoc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nwoc.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of NWOC. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: