Analyze OBI Baumarkt & Online-Shop - alles für Heim, Haus, Garten und Bau

OBI Baumarkt - Ihre Nummer Eins für Heimwerken, Bauen und Garten. Mit mehr als 30.000 Artikeln online, vor Ort in Ihrer Nähe und online für Sie da!

Page load speed analysis

  • 55/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    312 ms

  • Resources loaded

    3.9 sec

  • Page rendered

    457 ms

  • Total page load time

    4.7 sec

Visit now to see the best up-to-date OBI content for Austria and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 312 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 171.0 kB
    Images 1.1 MB
    Javascripts 577.0 kB
    CSS 700.4 kB

    In fact, the total size of main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

    • Original 171.0 kB
    • After minification 155.1 kB
    • After compression 26.5 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 144.4 kB or 84% of the original size.

    • Original 1.1 MB
    • After optimization 1.1 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. OBI images are well optimized though.

    • Original 577.0 kB
    • After minification 571.3 kB
    • After compression 180.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 397.0 kB or 69% of the original size.

    • Original 700.4 kB
    • After minification 696.3 kB
    • After compression 101.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 599.0 kB or 86% of the original size.

Network requests diagram

  • home.html
  • obi-generic-styles.css
  • obi-fonts-op.css
  • obi-styles.css
  • obi-modules.css
  • obi-media-fixes.css
  • 868680151.js
  • modernizr-custom.js
  • webtrekk_v3.js
  • de_AT.js
  • stop-hidden-images.js
  • require.js
  • ld.js
  • conversion.js
  • geo2.js
  • event
  • obi-small.png
  • icons-sprite.png
  • obi-logo-schatten.png
  • obi-logo.png
  • sticker-market.png
  • ajax-loader-transparent.gif
  • market-change.png
  • kamin.jpg
  • heizkoerper-montieren-flyout.jpg
  • aussenbeleuchtung.jpg
  • hecken.jpg
  • farbe.jpg
  • flyout-magazin.jpg
  • flyout-magazin-tablet.jpg
  • obi-print.jpg
  • S7-thumb-fruehjahrsvorteil.jpg
  • S7-thumb-fruehjahrsvorteil-mobil.jpg
  • S7-left-badmoebel.jpg
  • S7-left-badmoebel-mobil.jpg
  • S7-left-laminat.jpg
  • S7-left-laminat-mobile.jpg
  • S5-fruehjahrsvorteil-2.jpg
  • S5-fruehjahrsvorteil-2-mobil.jpg
  • 43t.gif
  • star-active.png
  • star-active-inactive.png
  • star-inactive.png
  • stoerer-top-preis.png
  • stoerer-exklusiv.png
  • T12-sml-marktfinder-wien.jpg
  • T12-sml-marktfinder-wien-mobil.jpg
  • spar.png
  • T6-gartenhaus-como-thumb.jpg
  • stoerer-versand.png
  • T6-gartenhaus-como.jpg
  • T6-gartenhaus-como-mobil.jpg
  • event
  • obisans_bold-webfont.woff
  • obiziffernop-black-webfont-woff.woff
  • T6-terrasse.jpg
  • ifo.js
  • event
  • event
  • 270x445-orange.jpg
  • TZ-sml-6-offer-thumb.jpg
  • TZ-sml-6-offer.jpg
  • TZ-sml-6-offer-mobil.jpg
  • TZ-sml-3.jpg
  • TZ-sml-3-mobil.jpg
  • TZ-sml-3-image.jpg
  • T12_door_left_miergeraeteservice_V2.jpg
  • ico-obi.png
  • obi-logo-footer.png
  • trusted-shops.png
  • blind.gif
  • wt
  • stage2.js
  • jcarousel.js
  • specials.js
  • 606213_1.jpg
  • 9812678
  • 988442_1.jpg
  • 155130_2.jpg
  • 491475_1.jpg
  • 316621_1.jpg
  • 219896_1.jpg
  • 139844_1.jpg
  • jquery-dotdotdot.js
  • btn_stage_disabled.png
  • 807237_2.jpg
  • obi-print.css
  • dis.aspx

Our browser made a total of 94 requests to load all elements on the main page. We found that 77% of them (72 requests) were addressed to the original, 9% (8 requests) were made to and 2% (2 requests) were made to The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain

Additional info on


The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of OBI. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser reached this domain in two steps. The first redirect led to, then it was forwarded to, and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 3600
NS 14400
NS 14400
NS 14400

3600 Mname:
Serial: 2021050502
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 7200

Language and encoding

Normal result


N/A  language flag


DE de language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is German. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 99.9% of all visits is Austria. It lies approximately 290 miles away from the server location (Germany) and such a small distance can positively affect website speed, as data can travel really fast between those locations.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of OBI. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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