Tools & Wizards About Us
oohology.com screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

oohology.com

Advertising Agency | Louisville | OOHology

Page Load Speed

3.7 sec in total

First Response

384 ms

Resources Loaded

2 sec

Page Rendered

1.3 sec

oohology.com screenshot

About Website

Click here to check amazing OOHology content for United States. Otherwise, check out these important facts you probably never knew about oohology.com

OOHology is a full-service advertising agency that offers custom web design, branding, marketing and creative services.

Visit oohology.com

Key Findings

We analyzed Oohology.com page load time and found that the first response time was 384 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

oohology.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value450 ms

63/100

30%

CLS (Cumulative Layout Shift)

Value0.087

93/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

www.oohology.com

384 ms

lza8xza.js

244 ms

css

117 ms

index.css

87 ms

jquery.min.js

69 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 76% of them (79 requests) were addressed to the original Oohology.com, 8% (8 requests) were made to and 2% (2 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (856 ms) belongs to the original domain Oohology.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 572.1 kB (23%)

Content Size

2.5 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Oohology.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 48.9 kB

  • Original 60.3 kB
  • After minification 55.9 kB
  • After compression 11.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.9 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 33.1 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. OOHology images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 257.3 kB

  • Original 422.4 kB
  • After minification 409.8 kB
  • After compression 165.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 257.3 kB or 61% of the original size.

CSS Optimization

-90%

Potential reduce by 232.8 kB

  • Original 258.5 kB
  • After minification 200.6 kB
  • After compression 25.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Oohology.com needs all CSS files to be minified and compressed as it can save up to 232.8 kB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (18%)

Requests Now

88

After Optimization

72

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of OOHology. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.oohology.com

www.oohology.com

384 ms

lza8xza.js

lza8xza.js

244 ms

css

css

117 ms

index.css

index.css

87 ms

jquery.min.js

jquery.min.js

69 ms

jquery-ui.min.js

jquery-ui.min.js

84 ms

jquery.easing.min.js

jquery.easing.min.js

137 ms

velocity.min.js

velocity.min.js

147 ms

velocity.ui.min.js

velocity.ui.min.js

152 ms

jquery.hoverIntent.min.js

jquery.hoverIntent.min.js

146 ms

site-vendor.js

site-vendor.js

186 ms

site.js

site.js

149 ms

swap.js

swap.js

159 ms

conversion.js

conversion.js

83 ms

site-index.js

site-index.js

162 ms

analytics.js

analytics.js

170 ms

hotjar-117169.js

hotjar-117169.js

677 ms

nav-close.png

nav-close.png

169 ms

nav-close-pink.png

nav-close-pink.png

145 ms

chevron.png

chevron.png

144 ms

chevron-pink.png

chevron-pink.png

146 ms

foundry-icon2_03.gif

foundry-icon2_03.gif

148 ms

fable-nav-banner.jpg

fable-nav-banner.jpg

142 ms

oohology.svg

oohology.svg

145 ms

oohology-text-only.svg

oohology-text-only.svg

148 ms

video-bg.jpg

video-bg.jpg

317 ms

US@2x.png

US@2x.png

215 ms

hint-arrow.png

hint-arrow.png

213 ms

index-button-branding.jpg

index-button-branding.jpg

214 ms

index-button-digital.jpg

index-button-digital.jpg

217 ms

index-button-marketing.jpg

index-button-marketing.jpg

221 ms

index-button-video.jpg

index-button-video.jpg

222 ms

norton-healthcare.svg

norton-healthcare.svg

217 ms

logo-21c.svg

logo-21c.svg

220 ms

logo-lou_slugger.svg

logo-lou_slugger.svg

227 ms

logo-ky_derby_museum.svg

logo-ky_derby_museum.svg

257 ms

logo-kelley_construction.svg

logo-kelley_construction.svg

264 ms

logo-parklands.svg

logo-parklands.svg

253 ms

logo-klh_engineers.svg

logo-klh_engineers.svg

292 ms

logo_peptides.svg

logo_peptides.svg

280 ms

logo-american_roofing.svg

logo-american_roofing.svg

299 ms

logo-ebonite.svg

logo-ebonite.svg

307 ms

bowles.svg

bowles.svg

311 ms

logo-willett.svg

logo-willett.svg

325 ms

map-blur.jpg

map-blur.jpg

551 ms

louisville.png

louisville.png

338 ms

indianapolis.png

indianapolis.png

355 ms

cincinnati.png

cincinnati.png

350 ms

chicago.png

chicago.png

354 ms

2x_Slugger_Drawings_1.JPG

2x_Slugger_Drawings_1.JPG

856 ms

oohology-text.svg

oohology-text.svg

392 ms

home-fable-bg.jpg

home-fable-bg.jpg

551 ms

oohctopus-shadow-glow.png

oohctopus-shadow-glow.png

395 ms

a

a

384 ms

ss-social-circle.woff

ss-social-circle.woff

242 ms

ss-social-regular.woff

ss-social-regular.woff

411 ms

lora-bolditalic-webfont.woff

lora-bolditalic-webfont.woff

413 ms

lora-italic-webfont.woff

lora-italic-webfont.woff

410 ms

lora-bold-webfont.woff

lora-bold-webfont.woff

501 ms

lora-regular-webfont.woff

lora-regular-webfont.woff

409 ms

oohctopus-tenticle-6-1.png

oohctopus-tenticle-6-1.png

407 ms

oohctopus-tenticle-6-2.png

oohctopus-tenticle-6-2.png

406 ms

collect

collect

24 ms

collect

collect

112 ms

oohctopus-tenticle-6-3.png

oohctopus-tenticle-6-3.png

429 ms

oohctopus-tenticle-6-4.png

oohctopus-tenticle-6-4.png

431 ms

oohctopus-tenticle-5-1.png

oohctopus-tenticle-5-1.png

434 ms

oohctopus-tenticle-5-2.png

oohctopus-tenticle-5-2.png

424 ms

oohctopus-tenticle-5-3.png

oohctopus-tenticle-5-3.png

431 ms

oohctopus-tenticle-5-4.png

oohctopus-tenticle-5-4.png

431 ms

oohctopus-tenticle-4-3.png

oohctopus-tenticle-4-3.png

434 ms

8160.js

8160.js

96 ms

oohctopus-tenticle-4-2.png

oohctopus-tenticle-4-2.png

426 ms

oohctopus-tenticle-4-1.png

oohctopus-tenticle-4-1.png

579 ms

live.js

live.js

443 ms

83 ms

oohctopus-tenticle-3-1.png

oohctopus-tenticle-3-1.png

408 ms

oohctopus-tenticle-3-2.png

oohctopus-tenticle-3-2.png

411 ms

oohctopus-tenticle-3-3.png

oohctopus-tenticle-3-3.png

543 ms

oohctopus-head.png

oohctopus-head.png

574 ms

oohctopus-oohmium-3.png

oohctopus-oohmium-3.png

572 ms

oohctopus-tenticle-2-1.png

oohctopus-tenticle-2-1.png

557 ms

oohctopus-tenticle-2-2.png

oohctopus-tenticle-2-2.png

565 ms

oohctopus-tenticle-2-3.png

oohctopus-tenticle-2-3.png

557 ms

oohctopus-tenticle-2-4.png

oohctopus-tenticle-2-4.png

559 ms

ga-audiences

ga-audiences

20 ms

oohctopus-oohmium-2.png

oohctopus-oohmium-2.png

548 ms

oohctopus-tenticle-1-1.png

oohctopus-tenticle-1-1.png

538 ms

oohctopus-tenticle-1-2.png

oohctopus-tenticle-1-2.png

527 ms

oohctopus-tenticle-1-3.png

oohctopus-tenticle-1-3.png

524 ms

oohctopus-tenticle-1-4.png

oohctopus-tenticle-1-4.png

520 ms

oohctopus-oohmium-1.png

oohctopus-oohmium-1.png

488 ms

oohctopus-shading.png

oohctopus-shading.png

483 ms

3q4LTgseCv4KzgqeCY4DLfviAjICUgMiBAIFAgVAABAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA==

3q4LTgseCv4KzgqeCY4DLfviAjICUgMiBAIFAgVAABAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA==

67 ms

EICMgJSAyIEAgUCBUAAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

EICMgJSAyIEAgUCBUAAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

64 ms

gf96uC04LHgr+Cs4KngmOAy374gIyAlIDIgQCBQIFQAAQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA=

gf96uC04LHgr+Cs4KngmOAy374gIyAlIDIgQCBQIFQAAQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA=

62 ms

gb96eCz4LDgruCr4Kjgl+Am37IgIyAlIDIgQCBQIFQAAQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA=

gb96eCz4LDgruCr4Kjgl+Am37IgIyAlIDIgQCBQIFQAAQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA=

58 ms

3q4LTgseCv4KzgqeCY4DLfviAjICUgMiBAIFAgVAABAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA==

3q4LTgseCv4KzgqeCY4DLfviAjICUgMiBAIFAgVAABAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA==

53 ms

engs+Cw4K7gq+Co4JfgMd+9ICMgJSAyIEAgUCBUAAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

engs+Cw4K7gq+Co4JfgMd+9ICMgJSAyIEAgUCBUAAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

50 ms

0n+Bv3p4LPgsOCu4KvgqOCX4DHfvSAjICUgMiBAIFAgVAABAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA==

0n+Bv3p4LPgsOCu4KvgqOCX4DHfvSAjICUgMiBAIFAgVAABAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA==

46 ms

engs+Cw4K7gq+Co4JfgJt+yICMgJSAyIEAgUCBUAAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

engs+Cw4K7gq+Co4JfgJt+yICMgJSAyIEAgUCBUAAEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

178 ms

mlpushmenu-fixed.js

mlpushmenu-fixed.js

137 ms

modules-043c1e6abe660c48857202e419ff9d8a.js

modules-043c1e6abe660c48857202e419ff9d8a.js

76 ms

p.gif

p.gif

158 ms

Accessibility Review

oohology.com accessibility score

71

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

oohology.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

oohology.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Oohology.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Oohology.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

oohology.com

Open Graph data is detected on the main page of OOHology. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: